The vastness of the Internet offers endless possibilities to get involved in the field of Facebook Advertising one Expertise In this blog article we recommend various courses and Seminarsthat will support you on your way to becoming a Facebook Ads expert.
Learn Facebook Advertising
First, you should familiarize yourself with the user interfaces in Facebook Business Familiarize yourself with the area. Ideally, get a Business Manager to have access to all functions of the Facebook Advertisings to have.
To get a first overview of the subject, the Facebook Advertising library an interesting source. There you will find all current ads of various companies, so that you can get an idea of the possibilities in Facebook Advertising. You can also Inspiration before running your own campaigns.
Detailed Blog article and Instructions about social media marketing and Facebook Ads can be found here:
These three blogs are our absolute Recommendation in the area of social media marketing. Of course, if you search for blogs on Google, there are many other sources that discuss Facebook Advertising. If you prefer Podcasts These are also available to you. For example, the Social Marketing Nerds share their expertise weekly in their podcast. You can find it on Spotify, among other places.
All experts together have already made some Experience You can share these via your social media accounts, online events or even via your blogs. Look out for an online free event can participate.
We will also guide you step by step to your first campaign in our blog article.
Further training in the social media sector is associated with a lot Self-initiative and Attention Every day there is something new to discover and learn. To stay up to date, Newsletter Subscriptions are a great help.
Also search for The group on Facebook that you can join. There you can ask questions and receive a timely and appropriate answer from experienced members.
Facebook Ads course, seminar or event
Every course of 121 Watt offers a great Basis or even Continuing education about online marketing. The Facebook Ads course for Beginneras well as the Advanced lasts 2 days, which are filled with concentrated specialist knowledge. After the seminar, you will definitely be well prepared for advertising on social media platforms.
The seminar will not only cover the basics of Ads Manager but also all important aspects regarding Campaigns, target groups, reachthe design of Advertisements and the advertising is processed in the private environment of the users. You will learn the most important points in order to then place your first advertisement. The learning is designed to be interactive, so that only a manageable number of participants are admitted to each seminar.
If you already Experience have events on the topic of advertising to further educate yourself. Social Marketing Nerds have been offering the Ads Camp where they bring many amazing speakers on stage so that they can pass on their insights and tips to all participants. The event is even international, which means there is a German and an English-speaking day, so international speakers are also welcome. Normally, the Ads Camp takes place over two days in the heart of Cologne. In 2020, however, all lectures were held as Livestream transmitted.
Stay up to date
The online world never sleeps and Facebook in particular is constantly improving and changing. Staying up to date is essential for a Facebook advertiser.
Facebook Blueprint
Facebook itself also offers some free training The Facebook Blueprint content contains valuable information. However, it must be said that it is not very valuable from a strategic point of view. Nevertheless, a Facebook Blueprint certification can lead to more recognition for example, to customers. Taking the exam will give you basic knowledge of social advertising through preparation, but it is not mandatory.
Theoretically, anyone can publish ads on Facebook or Instagram and publish their own campaign, because you learn the basics quickly. Over time, you develop the important expertise through your experience. A seminar or a course still offers you new Inspiration and approaches.
Learning by doing
The more you deal with Facebook and Instagram Ads, the deeper you will get into the advertising world. You will automatically be informed about the latest Changes or successes are interested and want to find out more about it.
Even if advertising is costly, you should use your budget to test things out and find your own way to your target group by giving free rein to your ideas. We have also discussed the costs you should expect in our blog.
The right Optimizations will lead you step by step to your goal. On the way there you will have to show some courage and test different things against each other. The more mistakes you make, the better you become. Write down everything you have learned over time and ideally pass on your knowledge. Exchange ideas so that you can keep getting better. That is exactly what the Facebook groups are for. Strategically and technically, you will always learn more. As Facebook once so beautifully proclaimed: “This Journey is 1% finished”which is why we as advertisers will never stop learning. It remains exciting and is an ongoing process.
Conclusion
Everything about reach, advertisements, the right target group, campaigns and advertising in social networks can be easily found by Seminars or take a course. If you would like to learn for yourself and learn independentlyblog posts and video tutorials will also help you. As a Facebook advertiser, show initiative and be attentive. Facebook advertising is constantly changing.
If our blog article on Facebook Support does not provide a solution to your individual problem, contact us as your Facebook Ads agency. We will be happy to answer all your questions.
Frequently asked questions
When is it worth advertising on Facebook?
Placing advertisements on Facebook brings with it a huge reach and can be used in a target group-oriented manner. You can create campaigns with little effort and a small budget. It is therefore worthwhile for every business owner to place advertisements directly on Facebook if possible.
Do you have to take a Facebook Ads course?
Of course, no advertiser is forced to take a Facebook Ads course. However, you can only benefit from it. Above all, it involves significantly more effort and budget if you have to develop every strategy or similar with your own tests. A course gives you the most important information without you having to do a lot of research.
Who should take a Facebook Ads course?
There are Facebook Ads courses for complete beginners, but also for those who are already advanced. So there is a large selection with something for everyone. It is recommended for anyone who wants to get to grips with the topic of Facebook Ads to take a course like this.
