Author: prithwish

YouTube is no longer just a platform to watch cat videos and listen to music. More and more companies use YouTube to reach their target audience.

In this blog article we give you ten good reasons and tips on why and how you should set up a YouTube channel for your company.

Building a YouTube channel – Why?

“To be or not to be, that is the question” – Shakespeare wrote in Hamlet. This is also the question that companies ask themselves when they think about a YouTube presence think. “To build a YouTube channel or not to build one, that is the question”. Our answer is: It’s better to have one than to need one! This is how your business benefits from a YouTube channel!

1. How to increase your brand awareness with a YouTube channel

Nothing speaks to a person as much as a moving image. When you see something, the image or video is usually perceived by the sense organs better perceived and storedthan if you just smell, hear, feel or taste something. Use this unlimited potential on YouTube! You don’t have to talk about your products and your company in every single video. In fact, that is exactly what you should avoid, because your potential subscribers do not want intrusive advertising see. You want entertaining, exciting and problem-solving content The formula for good videos that increase your brand awareness is: topics the user wants to see + topics you want to use for marketing purposes.

Position yourself as an expert in your niche. Create videos that give your target audience a real added value (help solve problems) and answer their frequently asked questions, even if these videos do not directly promote your products. This leads to the next reason to Build a YouTube channelderive: the acquisition of new customers.

2. Acquire new customers

Would you rather buy a product from an unknown brand or from a brand that is established in a certain area and is expert positioned? You would probably choose the second option, right? The same is true for most of your potential customers and you need to take this into account in your marketing!

Users want a tailor-made individual solution for their problems. Expert knowledge attracts customers. Show in your videos that you are an expert in your field and link to your online shop or company website to get relevant traffic. And relevant traffic means conversions!

3. Reach and targeting

As the largest video platform in the world, YouTube offers the best and most diverse optionsto promote your videos and do marketing for your company. For little money you can already several hundreds or even thousands reach potential buyers, because you can set exactly who the advertised videos should be broadcast to (paid advertising). Whether young or old, from Germany or worldwide, the Video advertising arouses emotions in your target group and takes your marketing message directly into their long-term memory! The stronger the emotions aroused, the better!

Even if you do not have paid advertising for your YouTube-Kanal If you want to use this service, you can use indirect “targeting”: Use the language that your target group speaks, use video effects and music that your target group might like. If the target group is young, you can address them informally in videos and use disco music. If the target group is a little older or belongs to the B2B sector, you should address viewers formally.

Two tips: If possible, try only positive emotions in your target group. You should also only cover one specific topic in a video.

4. YouTube is the second largest search engine in the world

Often YouTube not even perceived as a search engine, although it is one. And the second largest in the world after Google. What does that mean exactly? That you can be found just like on Google. Only instead of your website or blog, there is a video of you.

In YouTube has just as much potential as Googleif not more in the long term.

5. YouTube as an information source for your company

Likes and comments are not only important SEO factors on YouTubebut also give you valuable and free feedback on your company, your products or services. Of course, not every comment is feedback on a product, but you often get a lot of new information from this source.

You can then incorporate this feedback into your company and improve step by step. What could be better than direct feedback from your target group?

Building a successful YouTube channel – How does it work and what is important?

Now you know why you need a YouTube channel. But knowing why something makes sense is useless if you don’t know how to go about it. So below we present you 5 tips on how to build a successful YouTube channel.

6. Strategy

Like a marketing or business plan for a company, the right strategy is the be-all and end-all of Building a YouTube presence. This must be planned as long-term as possible in order to ensure success not only at the beginning but also in the long term. You should at least answer the following questions when developing your strategy:

• Do I want the videos produce myself or have producedn? (Both have their advantages and disadvantages. Having videos produced can quickly become expensive!)
• Who will be the Manage comments? (Very important question, because viewer interaction is an important SEO factor on YouTube) Our tips: Proactively ask your viewers to leave a comment under the video! Write down all the important information you have gained from the comments.
• Which video formats come into consideration? (E.g. guides, company insights, entertainment content, answers to customer questions, product descriptions or something completely different. Be creative and think about what might interest your target group?
• Should videos in regular intervals be published? This is recommended but not a must if the video production cannot keep up.
• Wich goals What am I even pursuing by building a YouTube channel? Do you want to achieve conversions through your YouTube presence or simply increase your brand awareness? Or drive relevant traffic from the YouTube channel to your website, blog, Facebook or other social media channels?
• Which KPIs want or can I use to measure the success of the YouTube channel? There is a very large number of possible KPIs available to you: views, playback time, interaction with clickable elements in videos, like-dislike ratio and much more

Need help developing a strategy for your YouTube channel? Contact us!

7. Keyword-Research

Keyword research forms the basis for Building a YouTube presence If you skip this step, you will most likely fail. Why is keyword research so important? In this step, you will find one or two topics that are interesting for your viewers and that are suitable for your YouTube channel or channels. Tools such as Google Keyword Planner or keywordtool.io will also help you find out how much search volume is behind a search query. You don’t want to produce videos that are not found and therefore not viewed.

The tool answerthepublic.com helps you find the right search queries. If there is sufficient search volume, you can produce a video for the search term.

Top tip: Mention the keyword in the video, because YouTube has voice recognition technology. The more often you mention the keyword in the video, the more relevant the video appears to YouTube and will therefore be presented higher in the search results. But don’t overdo it here either!

8. The channel trailer(s)

No, we are not arguing about the correct article of the word “channel trailer”. The headline should just say that you have the opportunity to to create two channel trailers: one for existing subscribers and the other for viewers you want to convert into subscribers.

Take your time and think carefully about what you want to tell your (potential) subscribers in the YouTube channel trailer(s). This could be information about regular uploads or the benefits of subscribing, for example.

9. YouTube-Endcards

You have invested a lot of effort, money and time into the respective video. You want to achieve one or more goals with the video. But after the video, this happens: YouTube suggests similar videos to your viewers that are relevant but belong to your competitors. For such cases, YouTube has a great solution: the YouTube-Endcards. What is it? These are the links at the end of the video that suggest the viewer to watch another video of yours, your YouTube-Kanal to subscribe or visit your social media presence. To make the YouTube end cards look nice at the end of each video, you should do the following:

Plan 5-10 seconds at the end of each video to YouTube-Endcards It is ideal if these important 5-10 seconds are accompanied by music or a pleasant melody. We recommend that you use the following elements as end cards after each video (max. 4):

1. Link to the Subscribe to the channel.
2. Link to another videothat might interest the viewer.
3. Link to Your shopyour Facebook or Instagram profile.
4. Another link to another video on your channel.

Tipp: Every video should have a few relevant tags With these video tags you emphasize the video relevance to a specific keyword.

10. External design of the YouTube presence and videos

Even though it is totally obvious, you can still find videos of inferior qualityTo make your videos look appealing and modern, you should consider the following points:

• Video and sound quality: It shouldn’t be lower than 720 HD!
• The lighting in the room: The speaker or important objects in the video should be well lit.

There are also a few rules for the channel itself:

• Responsives Design: More and more users are using mobile devices to browse YouTube. Think about these people and design elements of your channel so that they work on every conceivable device.

How do I contact Facebook if I have problems? Anyone who uses Facebook on a daily basis or has to manage advertisements in Facebook Ads and Pages will be familiar with the situations in which Help and information a Facebook expert is needed. For example, advertising accounts are blocked, you have no access to your Facebook account, pages cannot be added to the Facebook Business Manager, ads are not displayed. All of these are things that every advertiser on Facebook has certainly had to deal with at some point and knows how nerve-wracking the whole thing can be. For a Adviceor Account information or The campaign There are different methods to get the right solution.

For problems with ads, campaigns or pages etc., Facebook first points out various ways to find a solution to your problem: Either solve it on your own using the Facebook Help Center or create a Support-Ticketto resolve your issue or receive advice. Another alternative is to chat with support via Facebook Messenger. We describe exactly how you can use the various offers in this blog post.

Facebook Help Center

The general Facebook help area should be the first port of call for private individuals who have problems with the Facebook interface or certain applications. Various solutions for common problems with the social platform are presented here.

To find the right article, you should search for problems in bullet points. If you can’t find what you’re looking for, Facebook offers the opportunity to exchange ideas with other users on the topic. The help section provides you with very detailed instructionsthat will guide you step by step to solve your problem, unless you have an exceptional request. If the problem concerns the Business area of an account, you will be taken to the bottom of the page to Help Center for Businesses forwarded.

Here, too, common problems are addressed first. You can choose from different categories to gradually guide you to the correct entry in the help section.

TIPP: If you change the language to English you can optimize the results of the help area, as this in more detail than the German offer. You can set the language at the end of the page:

If you know the feeling of still not having found the right answer after endless searching and it seems as if only a Facebook employee can help, there are additional options. Many users can use the function to chat with a Facebook employee.

That sounds like a relief at first. Unfortunately, not every Facebook user has the opportunity to do this. From experience, we can say that this function even disappears from time to time and may reappear at any time. You can easily find out whether you have the opportunity to contact Facebook Support via Messenger by using this Link open.

This page will open and if you have the option to start a chat among the 6 tiles, you have access to the chat function. Otherwise, you will not find anything else on this page.

This is how you should find the chat option displayed.

If you are able to start the Ads Support Chat, you must first create a Formulate with your request. You will then be redirected to Messenger until a representative contacts you. Once this has happened, your case will receive a ticket that you can always refer to if you have further questions.

Often, however, the employees have only limited access to your account and will suggest that you request a review of your problem using official forms. How much support can do for you depends on your individual problem.

Facebook Advertiser Support im Businessmanager

If you use the Business Manager via you have the settings displayed in the top right corner and the help, which is marked with a question mark. This can be used to create a support ticket for specific topics and advertising accounts, so that support can contact you by email. If you have problems selecting the advertising account, you can also send the ticket in the Ads Manager within the relevant advertising account, so that the correct account is selected from the start. The creation in the Ads Manager described in detail:

Contact Facebook Advertiser Support via Ads Manager

In the new view, you also have the question mark on the left side to create the ticket. After you click the create button, a form will appear:

As mentioned, the appropriate advertising account has already been selected. After the form has been submitted, support should contact you by email shortly. Unfortunately, we also hear of cases where no one has responded or where it took several weeks for a response.

Facebook Ads support via email and phone

Telephone numbers are hard to find on the Internet and if you do, you will almost certainly not find a Facebook employee on the other end of the line. E-mail addresses such as “[email protected]” or “[email protected]” also seem plausible, but the probability of a response is also quite low. Issues As an advertiser or private individual stuck in an unsolvable problem, you often seem to be left alone and Support appears unreachable to be.

From experience we can say that the Ads Support is often difficult to contact and in the end you have to help yourself or you can only wait for the objections against blocking etc. to be processed via forms. Over time, however, you can find out a few tips and tricks that lead to an acceptable solution at the end of the day.

Basically, you should use the experience of others to solve the problem yourself in the first place. Even if it seems easier to have the problems solved by support, this will quickly exhaust or overload the support capacity, meaning that it can work even more slowly.
In addition, you will get to know the Facebook interface better and better through your own research and will be able to help yourself more and more often, which will eventually make you an expert yourself.

our range

If you have any specific questions, we as an agency will be happy to look into your problem. We must of course expressly state that we are not the official Facebook support and have no insight into your accounts or reasons for blocking. If we can help you with our experience, we will of course be happy to support you and hope to be able to help you with our advice. Through our customers and by managing many advertisements and the associated advertising account, we have already been able to gain a lot of experience and as an agency we have been able to solve every problem our customers have had.

Please contact us via our contact page.

We hope this article was helpful to you. We keep our fingers crossed that you will find your solution – Don’t lose your nerve!

Frequently asked questions

When should Facebook Ads Support be contacted?

If you have a problem with your Facebook Ads, you can try to solve it yourself in the help section. If that doesn’t work, you can contact Facebook Support. However, keep in mind that it can take a relatively long time to get a response.

How are Facebook Ads actually placed?

To run Facebook Ads, you need to go to the Ads Manager. There you can set your target audience, budget, and images or videos and create your own ad in no time.

How long does it take to review Facebook Ads?

Before the ads are published, Facebook checks whether they comply with the advertising guidelines. This check should normally take place within 24 hours.

Gaining lots of new contacts with just a few clicks and turning them into future customers? That sounds promising! With Lead Ads, Facebook has created a variant of advertising that allows users to collect contacts. Users of the platform only have to few steps to one of your new potential customers In this blog we have put together a guide for you on how you can easily place your own lead ads. Below we will introduce you to the topic step by step.

What exactly are lead ads?

The advertisements include a Formulatewhich can be sent after a few clicks. Facebook has even provided the option of filling out the form fields in advance with the information already known to Facebook. This means that if the user has already stored his name and email address in his profile, he only needs to click on send. This means that the user does not have to fewer entries and the probability that the user will abandon the form due to time constraints is reduced enormously.
For this reason: Keep It Short and Simple. No user has the nerve to fill out several fields when he is actually just quietly scrolling through his private feed

Why do I need leads

Lead ads are created by advertisers in Facebook Ads to specifically generate new leads or contacts. A lead can consist of the user’s name and email address so that they can be targeted later or added to a company’s email marketing list.

Lead Ads for mobile devices

The form also opens normally on the smartphone, in a mobile-optimized format. This means that the user can easily submit their data while on the move.

What can lead ads be used for?

Lead ads can be used in social media to collect data. To ensure that users receive added value in return, the following content can be offered as examples:

To gain deeper insight into the product life cycle, questions can be asked about the product and answered by the user or customer. These answers can then be used for market research and optimization.

Benefits of Lead Ads

The entire process takes place within Facebook without the user having to switch to an external website. minimum loading time of the Form and the partially pre-filled form fields can massively reduce the bounce rate. Everyone knows it: You quickly don’t feel like investing the time to fill out all the mandatory fields just to download a checklist.
You don’t necessarily need a separate landing page for the product you are offering. You can insert a card within the form environment with additional information about the download process or the reward or the company.
So that Quality the Leads increased you can address a specific audience that is tailored to the interests of your customers. Through the lead ad format, Facebook automatically targets the users who are most likely to fill out the form.

GDPR

In order to generate the data in a legally compliant manner, a Double Opt-In This means that the user must confirm his data again in another automatic email.
Important: Legally speaking, the Facebook lead form only offers a simple opt-in, the data submitted is not confirmed. Using this data for your marketing or advertising is not legally permitted.
So use other CRM tools to automatically send an email to the user containing a confirmation link.

Create Lead Ads

1. Select campaign goal

To create a Facebook campaign, the Ads Manager used. The campaign objective in this case is “Lead winning” is selected.

2. Select fan page and accept terms of use

After the correct Fanpage has been selected and the Lead Ads terms of use have been accepted, the target group settings can continue.

3. Determine target group

The target groups can be defined very precisely via Facebook. In contrast to Google, these can be demographic information, Interests or already collected Data of the Facebook Pixels Google works with the assumption that users already know the product they are looking for. However, Facebook offers no pull marketing but counts as Push Marketing channel. The platform is therefore suitable for offering new content or added value for downloading within this framework for interested parties. The interested parties are addressed using the previously created target group, which is based on the interests or demographic information of the potential target group.

4. Set budget

The budget can be Tages– or a Runtime budget controlled, just like other campaign objectives.
In addition, a Maximum value for a lead. Facebook provides a guideline here. If this value is not reached when manually entering the value, the ad may not be displayed. To avoid this uncertainty, you can choose automatic budget allocation. This gives Facebook itself control over how much can be spent on the results.

5. Link Instagram account

In addition to the Facebook page, the Instagram Account can also be linked so that users have direct access to an account when they click on the profile of the sponsored ad.
The campaigns can not only be placed on Facebook, but can also be displayed on Instagram like other advertisements. The settings are made in the placements at the ad group level.

Creation of the creative

6. Create creative

For the lead ad, a Bild or Video or also a Carousel Ad can be used as a creative. This should make users aware of the added value that comes from filling out the lead form. The ad must be able to be adapted for mobile devices. Different formats may need to be uploaded for the different placements.

7. Insert ad text and select call-to-action button

As with other ad formats, there is the option of setting a primary textthat appears above the image, a title and one Call-to-Action Button In the title you should describe in more detail what the user should do or what the user can expect when he clicks on the call-to-action button. In our example, the button says “to register”.

After the texts and images or videos have been inserted, the lead form can be created.

Create lead form

8. Create form

Depending on whether you want to use an existing form or not, you can use a saved form from the list. If you need to change something in an existing form, you need to duplicate it so that changes can be made. Otherwise, you need to create a new form.

First, name the form so that it can be correctly assigned later.

The correct language should then be set. In our case it is German.

You can test between the two form types to see which variant is better suited to your individual product or goal. Depending on the target group, the results of the first form type may be inferior, so an additional test step can be used to more accurately determine whether the users are genuinely interested in the product.

If the form is to be shared organically, i.e. independently of the ad, in groups, for example, the form must be set to “open” This also offers the advantage that no traffic is excluded from the outset or results are limited.

The short overview is optional and offers the advertiser the opportunity to add further information and a greeting to the form. The Formulate should however not unnecessarily long so that after the second page, users have little desire or time to read through the information. Lead ads are particularly advantageous because they can be filled out quickly and thus should only serve their purpose to a certain extent.

The version without an overview leads the user to the goal more quickly. The advertiser should always be aware that the Users in your Leisure time and in their private environment are active on Facebook. This time should not be wasted on unnecessary steps.

To ensure that users of the selected target group have to do as little as possible, Facebook offers the option of filling out the form fields with information they already know. An example of this could be the name or email address that Facebook already has when you create the profile.

The form can consist of a variety of input fields. It primarily depends on what data you want to find out from the user. Is the benefit primarily for the company as an advertiser or for the potential customer? That means, is a free download of an e-book, for example, being provided or should the user answer questions in a kind of quiz about a product?
Depending on how the form is used, you can customize it. In terms of text, both the questions and the informative texts are limited in length. For more information, the additional page mentioned above can be added – but the motto should still be “Keep It Short and Simple“ should be in the foreground. If a particular level of trust in the user is essential, the information page is of course useful.

Additionally, a link to the advertiser’s data policy must be included.

Finally, users should be given a brief notice that they will receive another email and must confirm their data. The reason for this is explained under the point GDPR to read.

Behind the Button For further information, please contact Link to website of the product. Among other things, this can also lead to the download or the company website – again, it depends on what the lead form is used for.

Once all information has been provided, everything can be checked again for accuracy before the form is finally completed.

9. Activate tracking

After that, you can continue editing the campaign. All that is missing is the settings for Tracking. If a Facebook Pixel on the company’s page relevant to the form, it should be added here.

Where can the data be found

The advertiser can find the lead ad data via the Fanpage. In the contribution options, in the left column the category Form Library Here you can find the data as a CSV file…

With around 2.7 billion active users, Facebook is still the leading social network worldwide. In Germany, too, Facebook is the most popular social media platformwhere over 23 million people actively log in every day to communicate with family and friends, post messages or to obtain information of any kind. These opportunities to attract customers’ attention via the platform should of course not be ignored by companies. For companies from the B2C– and B2BThe social network Facebook still offers great potential for the business and advertisers, as Facebook Ads work for almost every industry. With the help of Facebook advertising, your company can Range win in the relevant target group, Conversions on your own website and ideally attract new customers.

Now you’re probably wondering what your Facebook ads should look like in order to have a positive advertising effect on your target group? In the following article, we’ll address exactly this question. Using examples from advertisers, we’ll show you how successful Facebook ads work and what factors you need to consider. We’ll also give you a comprehensive overview of the different ad formats available to you for your marketing on Facebook.

What Facebook advertising formats are there? – An overview

Facebook Ads are vitally important for your social media strategy. The success of a Facebook marketing ad depends on various factors. In addition to the design of the image or video and the wording of the ad text, the Targetingthe right Objective and the optimal use of the Budgets plays a crucial role. Regardless of whether you want to use photos, videos or texts to promote your products or services on Facebook – Facebook offers a wide range of different ad formats for the visual design of your images and videos, so that every marketing goal can be achieved. Between the following Display formats Companies can choose:

• Photo Ads
• Video Ads
• Story Ads
• Messenger Ads
• Carousel Ads
• Slideshow Ads
• Collection Ads
• Playable Ads
• Lead Ads

Below we briefly introduce you to the most frequently used Facebook ad formats to reach different target groups:

Photo Ads

Platforms like Facebook or Instagram thrive on beautifully prepared images. Almost every post contains images, which is why photo ads are a particularly good standard display format for inspiring images and exciting texts. A photo ad contains a convincing visual with a headline, a crisp descriptive text and a clear call-to-action button.

Photo Ads ad formats are particularly suitable if you want to attract new customers’ attention to your brand with a meaningful image. This Facebook format also allows you to increase your reach and generate more traffic on your own website. A photo ad can also increase visits to a brick-and-mortar store. The advantage is that simple photo ads can be created in just a few minutes, which is why this is also the most commonly used ad format on Facebook.

Video Ads

Video ads are short video ads that you can use to get the full attention of your target group. Moving images are still a medium that users like to click on often, especially on mobile devices. Much more often than static images. Video ad formats can therefore increase reach, engagement and conversion. Unlike a static image, a video format offers the opportunity to bring a product to life and show it in action. Video ads are primarily about communicating clear and simple messages that should trigger a feeling of desirability in the recipient within a few seconds. Just like photo ads, video ads can be placed on both Facebook and Instagram. An expressive and unmissable CTA button should encourage people to buy.

Story Ads

Story Ads can be used to visually prepare and present everyday moments on Facebook, Instagram or Messenger. A story ad can, for example, be set up in the form of a full-screen, video or carousel advertising format and placed as part of a story. Unlike normal stories, a story ad is not deleted after 24 hours and is therefore not bound to a time limit. The ad is placed as short clips between the user’s stories and is seamlessly integrated into the feed on Facebook, Instagram or Messenger.

Messenger Ads

Messenger ads can be displayed as an image carousel or in video format and are placed directly in the user’s messenger inbox. This gives advertisers the opportunity to reach their target group in the separate messenger while they are chatting with friends. Since the messenger is actively used by many users every day, messenger ads have the potential to bring people and companies into a direct dialogue in the chat.

Carousel Ads

Carousel ads allow up to 10 images or videos to be presented simultaneously within an ad. With this ad format, users can swipe left or right to take a closer look at the images. Each image can be provided with its own link to the shop. Carousel ad formats are available for Facebook, Instagram, Messenger and the Audience Network.

Facebook Carousel Ads allow you to present more content about a brand, product or service within a Facebook ad. Product features, different product views or product details can be presented particularly well with carousel ads. Carousel Ads are also particularly suitable for your storytelling by telling a story using sequential images.

Collection Ads

This ad format from Facebook gives you the opportunity to combine videos, slideshows and images and create them in one post. A collection ad consists of a main video or image and four smaller, more specific product images that follow in a grid below the main video or image.

Lead Ads

Lead ads can be used to integrate lead forms into the ad format. Lead ads are therefore primarily used for customer acquisition. This makes things particularly easy for the user. If a user is interested and clicks on the lead ad, all information about a product is displayed on an instant form without the user having to leave the Facebook page. The contact form is equipped with pre-filled fields, making it much easier for the target group to fill out the lead form. The convenient user guidance makes the bounce rate very low. By submitting the form, you as a company easily receive a new lead. To ensure that the user submits the form, you should consider what you can offer your potential customer. For example, e-books or white papers are often sent in return.

First determine your marketing goal, then choose the Facebook ad format!

Before you start choosing an ad format on Facebook, you should Marketing goal be considered and taken into account in the decision-making process. Depending on the campaign goal, the different Facebook ad formats are more or less suitable. For some products, for example, it is a good idea to focus on the product with a single meaningful image or video and to use a visible CTA-Buttons and text directs the user to the Landing page For example, a Facebook video ad can be used especially for products or services that require explanation in order to optimally inform customers and potential new customers and convince them of the product.

Factors & examples for successful Facebook Ads

1. Brevity is the soul of wit!
The motto is short and concise! Avoid flooding users with unnecessary information in your ad or even overwhelming them. On average, you have 1.7 seconds to convince a user of your content in your Facebook ad. After this short time, the user will already be moving on to other information in the feed. If you can capture the user’s attention for more than 3 seconds, 65% of these users will usually spend an average of 10 more seconds on your Facebook ad.

Therefore, formulate clear and concise sentences and communicate clear messages in your text that prevent confusion from arising in the first place. Make your advertising stand out from the crowd. For example, use meaningful wording and a clean and minimalist design that does not distract and draws the recipient’s attention to what is important. Reduce your message to one important statement.

Adidas does this particularly well. A clear message is communicated and the user is involved through a direct approach. Clear imagery and short, concise sentences convey to the viewer that the sportswear is first-class in terms of comfort.

2. Clearly communicate the added value of the product
Highlight the benefits of your product or service in your Facebook ads and communicate them clearly. Because Facebook ads are also about awakening or satisfying a need in Facebook users. Above all, it’s about creating content that is relevant and that clearly stands out from your competition.

Create a stage for your USPThe viewer of the Facebook ad must click the added value of your product or service and what your brand stands for.

A very good example of this is the Facebook ad for True Fruits Smoothies, which clearly communicates the added value of the product. The topic of healthy eating is the focus of the ad and underlined by a play on words.

3. Win over the recipient through an emotional appeal or an emotional eye-catcher
Attract the interest of potential customers through a emotional image designBecause before there is any interest in buying, you need to attract the attention of the recipient. Gaining the attention of your target group is therefore the be-all and end-all of your marketing activities on Facebook.

And how do you attract the attention of your target group? Through a creative and emotional Facebook ad! Because an emotional approach ensures that your Advertising message is remembered for a long time remains. By emotionalizing your Facebook ad…

The platform Facebook offers users the opportunity Advertisements to advertise. For this service will be a fee per advertising campaign. If you are a company The campaign for your target group switch or have switched, you need for your expenditure usually a The invoice. This supporting documents can be downloaded directly from the social network in the application for advertisers. In order for Facebook to invoice and Cost for the Marketing generally correctly recorded The documents must be in the accounting to be available.

In this Blog post Learn how to Find invoices and download where the bill address stands, like this changed can be and what it means with the value added tax is all about.

Where can you find the Facebook Ads invoices?

There are several ways to get to Facebook Ads Manager.

1. Open your Advertising account or the Business Manager

If the Business Manager is used, you will find a link to the Ads Manager.

The image shows an overview of your advertising account.

This is the narrow window on the left side and click on “Ads Manager”.

3. You can Account but also about the Company settings im Business Manager open

Now must checked whether the correct account and the correct period is selected. Finally, all bills by selected period can be downloaded.

It is also possible, Download invoices individuallyTo do this, click on the symbol (arrow pointing down) next to the transaction ID. Otherwise, the Period changed and all visible invoices can be downloaded with one click. Simply click on “Download all invoices” button.

Im Ads Manager arrived? The bills to the selected advertising account are also hidden here under the menu item Invoice.

Click on this Menu item and you will reach the Overview of all invoices of the advertising account. You can now view online and also download.

Here are no invoices to see? You may have seen the wrong period set. In addition, this offers the Option after Reference number to seekThis usually appears on the Credit card bill on.

How do you change the billing address?

Die bill address can changed at any time In the past, invoices could be change retroactivelyhowever, this has been the case for some time no longer possible. Changes are now only on upcoming invoices transmitted.

Go for a the change as follows:

1. Open the advertising account or Business Manager
2. The “Billing & Payment Methods” tab can be found at the top left of the Business Manager.
3. Is the correct account and time period selected?
4. Then click on Payment Settings.
5. And then on the left side click on “Advertising Account”
6. You can now add your billing address and VAT ID.

Where can you find the billing address on the invoice?

Die bill address can be found on the last page quite below in the footer. Like the billing address should look likeyou will see the following image – on the left is the Facebook address and on the right is your address.

No VAT on the invoice from Facebook

Facebook’s bills are without VAT. Under the net amount stands for “VAT 0.00 EUR (Rate: 0%)”. The abbreviation VAT stands for Value Added Tax and means “sales tax” in German. The company raises this Taxcompared to the Beneficiary for his service “Place an ad”, so not. In addition, a VAT numberdie VAT identification number on the invoice. This is provided by companies in the EU used. Dealer in Deutschland For example, the number at Federal Central Office for taxes apply forFor the Facebook service, the Tax that is not collectednevertheless, the reverse charge procedure.

What does reverse charge mean?

Normally raises the Provider within Germany a value added tax on his Performance. However, in this case the Reverse charge regulation applies, the Tax liability on the Invoice recipient There are only special circumstances where this procedure applies. Here it is Performance of a Pursuewhich in Resident abroad is the Tax liability but in Deutschland gilt.

Interesting: All users outside of Canada and the United States have a contract with Facebook Ireland. This is the subsidiary responsible for Europe. Therefore, Facebook uses the VAT number.

Tax liability

That is the Duty to collect the value added taxwhich are connected to the Tax office Usually the Service providers this Tax on his Raise performance and to the Pay tax office. Die Reversal of tax liability is with the reverse charge procedure The recipient of the service must therefore pay the tax raise yourself and immediately to the Pay tax office. Am Ending the beneficiary can tax paid as Input tax again from his acquired sales tax pull it off.

Conclusion

Facebook Ads offers Pursue die Possibility, more Customers With the right Contents and information It can also Notoriety increase and through the Advertisement more Traffic on your own website to generate.

Do you have any further questions or are you looking for support? Contact us. We will be happy to help you optimize your ads on Facebook or Instagram.

Frequently asked questions

What payment options are available for Facebook Ads?

You can either receive a Facebook Ads invoice automatically at the end of each month or you can choose the manual method. With manual payment, you have to deposit a certain amount into your account and Facebook will then debit the cost of your placed ads a maximum of once a day.

What are the benefits of Facebook Ads?

By using Facebook Ads, you have the opportunity to reach a huge audience using detailed targeting. You benefit from a larger reach and the opportunity to get leads and new customers with good ads.

How much do Facebook Ads cost?

You won’t find an exact cost table on Facebook. A so-called bidding model is used for Facebook Ads. This means that you have to place a bid and prevail over competitors so that your ad is shown preferentially. Other factors that influence the price include the target group you want to address and your campaign goal.

More and more companies, both in the B2C and B2B sectors, are using Facebook Advertising for targeted customer communication and Acquiring new customers. Ads on Facebook are a great way to achieve high Range in the relevant target group and to create new Traffic to generate on your own website.

Like many other online advertising networks, Facebook does not provide a fixed price offer if you want to advertise on the platform and reach customers in a targeted manner. You will look in vain for a uniform price list for Facebook advertising costs. Instead, the final costs for Facebook Ads depend on a number of different factorsThe costs for a marketing campaign using Facebook Ads depend, among other things, on the chosen target group (how strongly is it being courted), the advertised Content (relevance), the Link target when you click on your ad and the Market environment (high or low competition). For example, advertisements for niche target groups are much cheaper than those for highly competitive target groups.

Are you already advertising using Facebook Ads? No? You’re probably wondering how much social media advertising on Facebook actually costs? For this reason, we would like to give you a brief overview of Facebook Ads costs in the following blog post.

Factors that influence the cost of Facebook Ads

Several factors influence the cost of your Facebook advertising. These include:

• The bid: You can choose to set your bid manually or let Facebook set it automatically. If you let Facebook set your bid, Facebook will try to spend your entire budget to get the most ad slots for your marketing campaign at the best price. If you set your bid manually, you can set a limit on how much you want to pay for individual results.
• The target audience: Depending on your target audience, the cost of your Facebook ads will vary greatly. The broader your customer network, the more companies from different industries will compete with you for advertising time. And the stronger the competition, the higher the cost of your Facebook ads will ultimately be.
• The quality level & relevance of the ad: Each ad placed is assigned by Facebook with a Relevance Score (1-10). This value shows how relevant your ad is for the target audience. The higher the score, the lower the costs for your ad. You can find the relevance score in the Ads Manager from Facebook. This can help you improve your future advertisements. The relevance of your ad is also significantly influenced by the Click-Through-Rate Facebook therefore classifies your ad as relevant to your audience the more people click on your ad. Low-quality content is rated negatively by Facebook, which reduces its relevance in the Facebook bidding process.
• Seasonal aspects: Costs for Facebook Ads also depend significantly on the seasonal behavior of other companies. Seasonal periods such as Christmas, Black Friday / Cyber ​​Monday or New Year’s Eve, when many companies want to advertise at the same time, mean that the costs for advertising increase dramatically during times of high demand.

So how much does Facebook advertising cost you?

Ultimately, the cost of Facebook Ads depends on you and your Campaign goal what you want to achieve with your Facebook Ad. If you set a budget, it will not be exceeded. Advertisers on Facebook have the option of choosing between two budget options to choose: A Daily budget or a Long-term budget. The duration, i.e. a start date and an end date for the long-term budget, can be determined flexibly by you. Your set budget is then evenly distributed over the period of time you have set. Regardless of whether you choose a daily budget or a long-term budget, in neither case will your initially set marketing budget be exceeded. With the setting options you can therefore control exactly how much money you want to spend on your Facebook advertising so that you do not incur any unplanned costs. This means you have a Full cost control over your advertising budget.

Facebook billing models

Depending on the campaign objective, you have the option in the Ads Manager to choose between a Billing per click (CPC) or per thousand impressions (CPM) to choose.

Billing per click (CPC)

With the CPC billing model, costs only arise when the Facebook user clicks on the ad in the network. This means that you only incur costs when there is a interaction with the ad. For this reason, this billing model is particularly suitable for advertising formats that are designed for interaction. Advertisers set a maximum CPC when placing an ad. The placements are distributed using a bidding process. On average, the click prices are cheaper the broader the target group.

Billing per thousand impressions (CPM)

With per impression billing, you as an advertiser pay an amount every time 1,000 people see your ad, regardless of whether they click on it or not. In Ads Manager, you can see how many Impressions you achieved at a certain price.

Relevant values ​​in Ads Manager

• Cost per result: This value tells you how much cost per result was incurred to achieve the campaign goal. Depending on the campaign goal, the result can be a lead, Click, interaction or Video call etc. For example, the cost per lead should not be more than €3-4 so that the campaign remains profitable.
• Frequency: The frequency indicates how often an individual Facebook user in the defined target group has seen your ad on average. A frequency of 2.0 means that the user has seen the ad twice. The frequency should not necessarily be over 3.0 in order not to oversaturate the target group with your advertising content.
• Click-Through-Rate (CTR): The CTR indicates what percentage of users who saw the respective Facebook ad actually clicked on the ad. A CTR should be at least 2.0%.

Conclusion

Facebook Ads offer you as a company a particularly good opportunity to increase your reach in the target group. You can decide for yourself how much budget you ultimately want to spend on your advertising measures. However, due to the bidding process, the prices for Facebook Ads increase with increasing competition. In order to use your budget optimally and not waste your money, it is It is extremely important to define your target group preciselyIf you want to attract more customers online with social media advertising, be it Facebook or Instagram, we can help you with a Facebook Ads course.

To contact Contact us as your Facebook Ads agency for a free initial consultation. We will help you create successful Facebook Ads and run efficient marketing campaigns across the network.

Frequently asked questions

Are there different Facebook Ads costs for different ad placements?

The placement of your ads has nothing to do with the Facebook Ads costs you will incur. So whether you choose manual or automatic placement, your costs will remain the same.

How are Facebook Ads costs paid?

There are two basic payment models for your Facebook Ads costs. Either Facebook automatically invoices you after each post and debits this on the billing period. Or you can choose manual payments. Here you first have to transfer a certain amount to your account and Facebook then debits the cost of your placed ads a maximum of once a day. There is no payment limit here like with automatic payment.

Where can I see the current Facebook Ads costs?

If you want to review your Facebook ad spend, you can easily do so through your Ads Manager. All of your final costs can be found in the Billing section.

Anyone who is active on Facebook knows that the posts posted lead to a variety of Videos instead of static images. Why shouldn’t advertisers adapt to this development? After all, advertisers want their campaigns to fit in well with the environment of the Social Media platform as best as possible. Video Ads also have many other advantages for your company, which we will discuss in more detail in our blog article. We have some Tips prepared for you how to learn more about your target group and how your ads should be structured.

The right formats for Facebook Video Ads

The videos used as ad creatives can be created in different formats and Ads Manager To learn how to create videos within the Ads Manager, see the “Video Create ads on Facebook”. To get an overview of the format in which you can upload your content for your ad, you can find a List of format typesthat are supported. The Size of the video may 4 GB not exceed.

The different Aspect ratios are from the respective placement of your ad. Depending on where the ad is to be displayed, you must consider in advance which Video format You have to upload. For some placements, for example, the ad cannot be played at all without the right format. In other cases, the videos are automatically cut offwhich rarely leads to good results.

Through the placements of your campaign, you can determine where you reach your users. Those, such as those for ads in the Facebook News Feed, are very popular and therefore a bit more expensive. This could Rangedepending on the industry, may be smaller.

Depending on the selected placement of your ad, you will need the video in different formats, similar to Google Ads. For a Story For example, a Portrait format in relation to 9:16 necessary. Otherwise this placement cannot be served. For the Instagram Feed or Carousels become 1:1 Formate used, whereas in Facebook Feed a 4:5 Format is suitable. The 16:9 variant also uses the entire surface of the screen, but the user must first turn the smartphone or tablet horizontally. Facebook published the following overview to illustrate this:

Facebook also offers the option of adjusting the size of videos within the ad manager using the “crop” button. This does not always lead to a good result, which is why the right size from the start makes the most sense for successful marketing. More Infoshow to adjust the sizes afterwards, you will find here.

Length Video Ads

The length of the video also depends on the type of placement. The following table sets out all the requirements regarding the format, length, supported campaign objective and structure of the videos:

Benefits of Video Ads

By advertising with videos, the Attention of people faster. Since the few secondsthat are available to advertisers to get this attention, optimal The moving image is very useful when it comes to advertising. The structure of the video also plays a big role. If the main part of your advertising video only starts after 10 seconds of the intro, you may have already lostFor this reason, the Marke in the first 4 seconds of the video. To extend the viewing time and make the video particularly user-friendly, ideally add a subtitle This allows users to share your video at any time and receive it anywhere. For example, structure your next story ad like this:

• Second 1-3: Attention through Color, Movement and provocation achieve, Marke mention
• Seconds 4-10: Relevant Infosexpressive and convincing Pictures, Product present. Quick cuts or a split screen with subtitles can be used to maintain the suspense.
• 11-15 seconds: Call to action explicitly name, visually emphasize

Through stories you have the opportunity to Screen and thus the space for your product to fully exploitwithout having to pay more for it. Apart from the story format, you can use the videos to make it clear what solution your product is pursuing. Basically, you can remember the following structure:

• Introduction with first attention and brand mention
• Solutions to problems that make it clear why your product is indispensable
• Call to action

Be creative and create a story about your brand and product that you present in your videos and convince potential customers. A unique story also helps your brand to stay in the minds of memory of the user. Do not forcefully promote your product, but tell your Story.

Video advertising without pixels

Another advantage of video ads is that interactions with the video, i.e. video views of varying length, Custom Audiences can be created. In this case, no Facebook pixel necessary to reach users who have already had contact with your brand. to address againThe use of advertisements with video content is therefore an alternative for marketing for those companies that are not permitted to use the Facebook pixel for data protection reasons.

You start the target group creation by using “Video” choose:

You can create retarget audiences after the fact based on how long people watched your video. This way, you can use the length of their video views to determine how interested people seem to be in your product.

You can choose between the following criteria:

To get to know your online target group better or to see whether only the users who watch the video 75 % have seen and are very interested, will also buy the product, you can run different expansions of the target group against each other. The larger the percentage of viewing, the kleiner and the more specific the target groups become in most cases and the smaller the reach accordingly.

In order not to lose too many potential customers too quickly, you should also shorter viewing timesuch as 50%, in the re-address. This way you can reach more people and can further inform them about your product. convinceIf a pixel is present, custom audiences such as website visitors can also be combined so that the Re-address achieved a high reach. After further interactions, you can specify your target group and differentiate between high or low interest.

Promote YouTube videos

A video ad can also be about promoting a link, such as a YouTube video. The difference to an ad with a video as the creative is significant.

The URL of the video will be displayed in the ad depositedHowever, the display itself is not in video format, but only a preview in image format. Furthermore, the persecution the user from the time not possible anymoreas soon as they click on the button and go to the website outside From then on, the results from YouTube would count. Via Facebook, at most, the outgoing link clicks visible.

If you want to run video ads on Facebook and Instagram, you usually have to create a video. The video can be created externally and then uploaded or you can create a video in the sense of a Slideshow von maximum 10 imagesthat are played one after the other within the Ads Manager.

Video Link Ads

Video Link Ads have been available to advertisers since 2015. An ad is Link Adas soon as a Call to Action Button is stored in the ad that is linked to a URL and leads directly to a website. The button is not mandatory, which is why a distinction is made between video/image ad and video/image link ad. The button is a simple way to get more traffic to the website and can, for example, have a positive effect on website purchases.

The Video Creation Kit from Facebook

Create slideshows

To enable everyone to create a video for their ad in no time, Facebook offers the possibility to realize the ideas during the ad creation process. This can be done with Slideshows or with videos by templates use or in addition personalize.

At the ad level, instead of uploading an image or video, select the button “Create slideshow” out of.

This will take you to the overview above, where you can choose between a template, the format or your own creation before clicking on “Further” button.

Now you can insert a maximum of 10 images that you want to show in your slideshow. In addition, you can Effects and Music install.

Create videos

For a video, select the right button labeled “Create video”.

If a video fits your topic, you can simply use a template. The templates listed below also require several personal images that you have to upload. This gives you the opportunity to adapt the videos to your product. The images and information are combined with creative effects and can be in a few minutes an excellent video for your ad.

In addition, stickers, font and color can be edited so that everything matches your Design fits.

Conclusion

In summary, nothing stands in the way of you creating a video ad for your cause. All means are provided to you online to successfully advertise on social media. Content creation does not have to be too complicated today. We all carry an excellent tool in our pockets every day. Smartphone is enough to create short and concise videos and use them for advertisements. So you could start implementing them today.

If you have any further questions about creating Facebook Ads, please feel free to arrange a free consultation.

Frequently asked questions

What makes a good Facebook video ad?

The first few seconds of the video are crucial! Get your information across quickly and grab the user’s attention right from the start. Be personal, creative and dare to experiment with new things.

Why should video ads be used?

Compared to images, videos provide a much more appealing presentation of your content. The moving images and sound attract the attention of the…

The Facebook Ads Manager is necessary for everyone who sponsored content on the social media platforms Facebook and Instagram for a specific target group I want to publish. The tool manages all ad groups and is used to target your advertising. The options offered by the Ads Manager and how you can work as efficiently as possible in the Ads Manager are explained step by step in the following blog article.

First of all, we would like to point out that if you have any questions, Terminology about Facebook Ads in this Facebook Glossary find.

Create Ads Manager Account

Every Facebook user has access to Registration have their own advertising account. This can be accessed via the left column on the Facebook Home page can be achieved:

When you click on “Ads Manager” opens in the Ads account of the registered User. You can find out which advertising account you are in above links (blue frame).

More Advertising accounts can be created via the Facebook Business Manager It is possible to create 5 advertising accounts per Business Manager. However, the limit increases depending on advertising expenditure. Use different advertising accounts if different products be advertised.

A Business Manager Account is created per company and can be created in just a few steps. The Business Manager manages all assets in the company settings, such as the Facebook page, the Instagram account, advertising accounts, the Facebook pixel or product catalogs. As soon as more people If you want to work on an advertising account or integrate a Facebook Pixel, the Business Manager Account will be used necessary conditionThe Business Manager also offers the opportunity to network with other Business Managers in the form of a “Partners” to connect. This way cross-company access so that you can use the rights to other accounts if you wish.

Ads manager for Instagram and Facebook

Basically, for Facebook and Instagram none separate ad manager. The Control The ads in the respective ad groups are created during the creation process via the Placements You can therefore place an ad on either social media platform at the same time switch or the other platform exclude.

Features of the Facebook Ads Manager

The Facebook Ads Manager manages all ad groups and advertisements published on Facebook and Instagram. This means that it is exclusively sponsored content. The structures of a campaign are fundamental to the structure of the Ads Manager. A campaign consists of a The campaign legsone Ad group levelin which the target groups are defined and a Ad level. These three tabs can also be found in the Ads Manager:

The bar under the riders, serves on the one hand to create new campaigns create (“Create”) and on the other hand, to create existing campaigns editto duplicate, Tests to carry out campaigns import or exportset rules and much more. The tools can be used to more efficient to work with Facebook Ads Manager by simplifying your daily routine.

About the Search function Campaigns can be Naming For this reason, it makes sense to set up campaigns from the beginning uniform and universally understandable names to use.

Die Features quite right refer to the Evaluation the Results from the campaigns you run. These can be viewed directly in the Ads Manager. Under “Columns” can view the Key figures This way you can create your own custom Create a view that shows you all the important metrics for your campaigns.
Die “Breakdown” divides the results into certain criteriasuch as age, gender or ranking at the level of Ad groups or for Carousel tickets on the Ad level.

To a detailed report about the results of the campaign, go to “Reports” and then “create a detailed report” and then go to the tool “Advertising Reports” in the Business Manager. There, all important key figures can be compiled in a table, saved and downloaded A more detailed description follows in the next sections.

Reply to comments in Ads Manager

Users often respond to advertisements by clicking Comment In social media marketing, community management is an optimal Care of your potential customers. The ad with comment is in the Ad group tab via the associated ad. This means that if the same ad is created in a separate ad group, it is not the same ad. The ad must be marked and found via the “Edit” field can be called.

In the ad preview you will find a small grey button with an arrow. About “View post” the ad is loaded with all comments so that the advertiser or the person responsible for communication can access these react can.

Tips for creating ads

When creating the advertisements, you should first work out how the campaign should be structured. This means that the goal of the campaign should be defined so that the right display can be chosen. Furthermore, the target group should be clear and, in the best case, even under Target groups be saved. If the advertising texts and the creatives are also already prepared, setting up a campaign will be easy. On social media platforms, you advertise based on interests. Unlike Google, at most keywords are used in the ad text or in the ad creative. Google works with the approach that users already know what they are looking for (pull marketing). Facebook, on the other hand, first draws users’ attention to products that are likely to suit them (push marketing).

If several target groups with different ads are planned in a campaign, it is a good idea to first create an ad group with associated ads as a template. This way, the template can be duplicated for further tests or to expand the campaign without having to make all the settings again. The template should of course be deactivated so that it is not displayed.

Another way to help a post gain more reach and interaction is to use planned or already published posts as advertisements.

So instead of creating a new ad, select “use existing post” in the creation process. This way, posts can collect interactions even before they are published. As long as the post is previously scheduled for day X, it can already be selected as an ad and collect comments and likes via the advertisement. The interactions are retained, so that the post is published on day X with interactions.

Contributions can be made either via the Creator Studio or can be scheduled in advance using the Facebook page’s post options.

Conversely, Ads as organic posts To do this, go to Business Manager “Page posts” and select the correct advertising account.

Now you can see all the advertisements and select the one you want. Click on the button “Actions” top right The ad can then be viewed as an organic post planned or published directly become.

Facebook Ads Manager blocked

If an advertising account blocked it can no longer be edited. If this is the case, you can use the Question mark bottom left of the Ads Manager a message to the Support The request will then automatically refer to the selected advertising account you are currently in. You will usually receive the answer to your request by Mail.

Often, the advertising account itself already contains reasons forwarded to the customer or advertiser, which is why the account is blocked. So first try this Clues so that support is not unnecessarily burdened.

Facebook Ads Manager Payments

Die Payments for the advertisements run through a payment method that must be deposited for the account before campaigns can be published. Credit cards deposited, but also Direct debits Billing and spending limits are set under the menu item “Invoice” set.

Facebook Ads Reports

To evaluate the results of your advertisements, you can use the Ad Reports Similar to the Ads Manager, you can select all relevant metrics that should appear in the report. Below is a individual table with all desired values ​​for the selected period. This report can then saved and downloaded become.

Here too, a kind of Template for ongoing reporting, which can then be used again and again. You can save the new reports with “Save as” so that the template is not overwritten.

Under the name of the report, you will find information that Blau are written. If you click on this information, you can select that a report regularly and automatically by email sent to the person responsible for the advertising account.

For more tips and answers to Social-Media-Marketing Please feel free to contact us. We will be happy to advise you in a free Conversation.

Frequently asked questions

What are the benefits of Facebook Ads?

If you place ads via Facebook’s Ads Manager, there are a number of advantages. You can reach a huge target group via Facebook and can constantly optimize your ads, display them flexibly and get valuable metrics about your target group.

Where are the invoices in Ads Manager?

You need to go to the “Billing” section in Business Manager. There you click on the date drop-down menu and select the date range for the invoices you want to access.

How to set the target audience in Ads Manager?

In the Facebook Ads Manager, you have to click on the navigation system at the top and go to the “Audiences” item. There you can “Create your audience”. There are various options to choose from, such as “Custom Audiences”. You use these when you use the manager for the first time and…