Author: prithwish

The vastness of the Internet offers endless possibilities to get involved in the field of Facebook Advertising one Expertise In this blog article we recommend various courses and Seminarsthat will support you on your way to becoming a Facebook Ads expert.

Learn Facebook Advertising

First, you should familiarize yourself with the user interfaces in Facebook Business Familiarize yourself with the area. Ideally, get a Business Manager to have access to all functions of the Facebook Advertisings to have.

To get a first overview of the subject, the Facebook Advertising library an interesting source. There you will find all current ads of various companies, so that you can get an idea of ​​the possibilities in Facebook Advertising. You can also Inspiration before running your own campaigns.

Detailed Blog article and Instructions about social media marketing and Facebook Ads can be found here:

These three blogs are our absolute Recommendation in the area of ​​social media marketing. Of course, if you search for blogs on Google, there are many other sources that discuss Facebook Advertising. If you prefer Podcasts These are also available to you. For example, the Social Marketing Nerds share their expertise weekly in their podcast. You can find it on Spotify, among other places.

All experts together have already made some Experience You can share these via your social media accounts, online events or even via your blogs. Look out for an online free event can participate.

We will also guide you step by step to your first campaign in our blog article.

Further training in the social media sector is associated with a lot Self-initiative and Attention Every day there is something new to discover and learn. To stay up to date, Newsletter Subscriptions are a great help.

Also search for The group on Facebook that you can join. There you can ask questions and receive a timely and appropriate answer from experienced members.

Facebook Ads course, seminar or event

Every course of 121 Watt offers a great Basis or even Continuing education about online marketing. The Facebook Ads course for Beginneras well as the Advanced lasts 2 days, which are filled with concentrated specialist knowledge. After the seminar, you will definitely be well prepared for advertising on social media platforms.

The seminar will not only cover the basics of Ads Manager but also all important aspects regarding Campaigns, target groups, reachthe design of Advertisements and the advertising is processed in the private environment of the users. You will learn the most important points in order to then place your first advertisement. The learning is designed to be interactive, so that only a manageable number of participants are admitted to each seminar.

If you already Experience have events on the topic of advertising to further educate yourself. Social Marketing Nerds have been offering the Ads Camp where they bring many amazing speakers on stage so that they can pass on their insights and tips to all participants. The event is even international, which means there is a German and an English-speaking day, so international speakers are also welcome. Normally, the Ads Camp takes place over two days in the heart of Cologne. In 2020, however, all lectures were held as Livestream transmitted.

Stay up to date

The online world never sleeps and Facebook in particular is constantly improving and changing. Staying up to date is essential for a Facebook advertiser.

Facebook Blueprint

Facebook itself also offers some free training The Facebook Blueprint content contains valuable information. However, it must be said that it is not very valuable from a strategic point of view. Nevertheless, a Facebook Blueprint certification can lead to more recognition for example, to customers. Taking the exam will give you basic knowledge of social advertising through preparation, but it is not mandatory.

Theoretically, anyone can publish ads on Facebook or Instagram and publish their own campaign, because you learn the basics quickly. Over time, you develop the important expertise through your experience. A seminar or a course still offers you new Inspiration and approaches.

Learning by doing

The more you deal with Facebook and Instagram Ads, the deeper you will get into the advertising world. You will automatically be informed about the latest Changes or successes are interested and want to find out more about it.

Even if advertising is costly, you should use your budget to test things out and find your own way to your target group by giving free rein to your ideas. We have also discussed the costs you should expect in our blog.

The right Optimizations will lead you step by step to your goal. On the way there you will have to show some courage and test different things against each other. The more mistakes you make, the better you become. Write down everything you have learned over time and ideally pass on your knowledge. Exchange ideas so that you can keep getting better. That is exactly what the Facebook groups are for. Strategically and technically, you will always learn more. As Facebook once so beautifully proclaimed: “This Journey is 1% finished”which is why we as advertisers will never stop learning. It remains exciting and is an ongoing process.

Conclusion

Everything about reach, advertisements, the right target group, campaigns and advertising in social networks can be easily found by Seminars or take a course. If you would like to learn for yourself and learn independentlyblog posts and video tutorials will also help you. As a Facebook advertiser, show initiative and be attentive. Facebook advertising is constantly changing.

If our blog article on Facebook Support does not provide a solution to your individual problem, contact us as your Facebook Ads agency. We will be happy to answer all your questions.

Frequently asked questions

When is it worth advertising on Facebook?

Placing advertisements on Facebook brings with it a huge reach and can be used in a target group-oriented manner. You can create campaigns with little effort and a small budget. It is therefore worthwhile for every business owner to place advertisements directly on Facebook if possible.

Do you have to take a Facebook Ads course?

Of course, no advertiser is forced to take a Facebook Ads course. However, you can only benefit from it. Above all, it involves significantly more effort and budget if you have to develop every strategy or similar with your own tests. A course gives you the most important information without you having to do a lot of research.

Who should take a Facebook Ads course?

There are Facebook Ads courses for complete beginners, but also for those who are already advanced. So there is a large selection with something for everyone. It is recommended for anyone who wants to get to grips with the topic of Facebook Ads to take a course like this.

When developing a well thought out Online marketing strategy Marketing managers today can hardly ignore social media marketing and content marketing. These two strategies have proven themselves so well in recent years that it is difficult to Online-Marketing Mix However, there is sometimes a great lack of understanding regarding the differences and benefits of these two procedures.

In this blog post, we shed some light on the matter by contrasting, comparing and evaluating both approaches.

Social-Media-Marketing

With this instrument, the main focus of the activities is within the social networks themselvesAttention-grabbing content is published via various media channels. These serve as a direct mouthpiece to the customer. In this way, messages can be presented to the masses within a few seconds with just one click of the mouse. Which community you ultimately prefer to convey your messages to depends, among other things, on your previously defined goals and the target group.

It´s all about Content

Furthermore, information should be structured in such a way that it Harmony with the chosen platform Not every approach or every content is equally suitable for every social network. Short messages such as one-liners are predestined for portals such as Twitter or Instagram. On the other hand, if the posts are well researched and somewhat more detailed, Facebook could be your first choice. However, you should keep an eye on the timeliness of the posts. Games, quizzes, competitions or sponsored content can also be implemented wonderfully via this platform in order to increase the interaction rate of your ad and acquire additional target groups.

The following graphic provides some conclusions about the most relevant platforms for your business pull.

Accordingly, Facebookaccording to a survey by from 2020, a share of 59 percent when it comes to choosing a suitable social media platform. With a global user base of approx. 2.7 billion users This online service thus secures the lion’s share in this ranking.

The free online service Instagramthrough which users can share photos and videos, with 17 percent second place and has thus increasingly developed into a competing platform in recent years.

The world’s largest business portal LinkedIn achieved with a three percent lower share third place and is therefore becoming increasingly attractive in this area

The largest video platform in the world is YouTube and has around five percent in fourth place. It is increasingly being used as an advertising space by companies and enables them to publish free messages on their own behalf. Paid advertisements can also be placed via Google Ads.

The lower places are occupied by the communities Twitter, Pinterest and various messenger bots.

Characteristics and intentions

While content marketing is about information and the procurement of high-quality content and messages, this strategy serves as A mouthpiece for open communication and direct exchange. The focus is primarily on social networks, blogs and forums. The Building an active community Companies regularly write news in the form of their own blogs in order to attract the attention of interested parties.

Connecting the company’s website with social media also enables Addressing via other channelsIt would be conceivable and desirable that interested parties link high-quality data from the company’s own website on their own initiative and thus create a additional advertising effect is created.

You can find out more about our intentions here:

• Increasing attention
• Increasing the reach
• Maximizing awareness
• Building the image
• Dialogue between visitor and customer should arise
• Visitor or customer should become a multiplier for the company

Content-Marketing

Content marketing is increasingly seen as a Instrument for customer acquisition and is becoming increasingly important. Stricter Google guidelines make it more difficult to publish messages, as content can contain certain Quality features must have in order to be interesting and visible to the user. One characteristic is that it is limited to a website – the integration of social networks plays a subordinate role, but is also used.

particularities

In addition to storytelling, modern and content-related marketing covers many other formats and options to convince your visitors and take your own online presence to a higher level. Photos, videos, infographics or links are ideal and noticeably increase the quality of your messages. Content does not require any specifications, but is created in the tone of the respective network.

Other possible formats for improving the quality of your messages could be the following:

• Studies: These are ideal for Loosening up the advertising text. Image materials of any kind are ideal for making the text easier to read. To make the texts even more individual, we recommend that you create the graphical processing of the data yourself.
• Guest article: Partnerships between website operators in the form of affiliate marketing hardly play a role in modern content marketing these days. The link exchange is more likely to take place by posting guest articles, so that external authors can generate advertising for their own site.
• Instructions: To improve the quality of the texts, instead of lengthy product descriptions, Step-by-step instructionsInstructions or tutorials can be provided as text descriptions with images, explanatory videos or live chats/streams.
• Podcasts: A very great advertising impact Podcasts are a popular format in content marketing. Loyal listeners are regularly reached and provided with new information and tips. The format combines many of the advantages of the methods mentioned above and bundles them in a multimedia format. Instead of publishing guest articles, interviews with experienced and knowledgeable speakers can give your website a higher information content.

Goals

The objectives of content marketing are similar to those of social media marketing. The main focus is on Generation and distribution of high-quality content with real added value.

The bond between visitor and website and thus to the product should be strengthened, which ideally results in a Increasing traffic and conversion optimization This is not just about attracting new users. Existing users should also participate interactively in what is happening and contribute in the form of votes or surveys.

Qualitative and quantitative objectives such as information on the distribution of content on the Internet or the number of visitors serve as a guideline for the content strategy.

Comparison

The following table illustrates the functional areas of these two online marketing strategies. It is clear that both strategies have certain differences, but they are interrelated and closely linked. Social media channels need high-quality content to stay alive and ensure ongoing interaction with users.

Conclusion

Even though both online marketing strategies have similar intentions, they are two separate units with some overlapping featuresThe best way is to integrate both tools to promote individual media elements and the company. Content creation is, however, the basis of all further activities, since without content, no pages can be filled. Therefore, content marketing is often given greater importance. However, both variants have found their place in modern companies with corresponding marketing departments and are indispensable tools for information and communication.

Do you have any further questions about content marketing or social media marketing? Please contact us and arrange a free consultation with our content marketing agency.

Frequently asked questions

What is the difference between these two instruments?

While content marketing is about obtaining high-quality information, social media marketing focuses on spreading messages via social media.

Which social platform is the most important?

With 59 percent, Mark Zuckerberg’s US company is the most frequently chosen community for spreading company messages.

Why are these two variants so important?

No modern company today does without social media marketing and content marketing, as these two tools are the company’s mouthpiece to the user.

The Online-Marketing of your company includes ads on social media platforms? If not, you should use this opportunity to gain more reach in the right target groups. For the Show on Facebook and Instagram you can different placements to present your brand in the social media area. For these, different Ad formats and image sizes for the advertising materials so that they can be optimally displayed on social media platforms.

Which placements and image sizes are particularly relevant depends partly on the target group dependent. We have summarized the most important formats and information for presenting your products in this article.

Facebook Ads Placements

You are probably familiar with the most common rankings, as you can read about them on a daily basis sponsored content encounters.
These include:

• Facebook News Feed
• Facebook Right Column
• Facebook and Instagram Stories
• Instagram Explore
• Instagram Feed
• Audience Network
• Facebook Messenger

To find the right placement for your Marketing to reach your customers, it is important to have the necessary Pictures taking into account the ad formats in the Ads Manager. This way you can achieve the maximum Range achieve.

For the ads, a maximum text length recommended. This includes the text above (Facebook) or below (Instagram) the ad (primary text), the text next to the call to action button (title) and the description, which is not displayed for all placements and is optional.

Recommendations for maximum text length:

Primary Text: 125 characters
Title: 40 characters
Description: 30 characters

In principle, more text can be inserted. However, whether this produces good results should be determined for each individual target group be tested. Some potential customers prefer longer textswith important information about your company or your product. Others, however, are short ad text more.

To ensure that your ads, whether image or video, are displayed correctly and nothing is cut off or distorted, the different placements certain dimensions be respected.

Facebook News Feed

The ads in the Facebook News Feed are very similar to the organic contributions in your presentation. This means that users do not immediately perceive a good ad as annoying advertising.

The following should be considered for the desired display of the ads:
Dimensions: 1,91:1 bis 1:1
Resolution: 1080 x 1080 Pixel

To save space in the feed on the Desktop To fully utilize the screen, we recommend choosing the aspect ratio 1.91:1. mobile device the 1:1 variant is displayed optimally.

Facebook News Feed Ad

When creating the ads, you can Ads Manager store multiple formats so that the correct format is used for each placement. To do this, first upload an image or video and then click on “edit” in the ad preview. There you can upload an additional format by clicking on “change”.

For more tips on working in Ads Manager, see our separate Blog article about Ads Manager.

After uploading the additional format, the variants will be displayed in the Ads Manager to the left of the preview for the respective placement. You can read how to create your first campaign in our Facebook Ads guide.

Story Ads

The Story ad offers the advantage of taking up the user’s entire screen with your advertising. You don’t pay any more for this placement than for other placements, so you should take advantage of this benefit of undivided attention. Whether you use a video or a static image for your ads is irrelevant for the dimensions. They are the same for both variants.

The following dimensions are necessary for the Story Ad on Facebook and Instagram:

Dimensions: 9:16 Portrait
Resolution: mindestens 1080 x 1080 Pixel

In a story ad, a primaries Text displayed, but the text can only be placed to a limited extent. We recommend embedding the text on the ad image or in the video.

When using the story format, it is also important to note that the top and bottom 250px clear and no text should be inserted there. Otherwise, it can happen that the account logo and the call to action with the swipe up cover it in the final display on the platform.

Facebook Story Ad

Instagram Story Ad

Facebook right column

Die right column Users encounter it on the homepage and remain static while scrolling through the news feed.

Only images can be used in this placement. The text shown on the right corresponds the title the ad.

The following measurements are required here:

Dimensions: 1:1
Resolution: 1080 x 1080 Pixel

Instagram Explore

Instagram Explore is the placement in the feed of the page that the user can see via the Lupe below in the Menu bar This is based on posts you have interacted with and which accounts you follow. Instagram Explore suggests content and accounts to users that you might be of interest.

The dimensions for this placement are standard for Instagram content:

Dimensions: 1:1
Resolution: 1080 x 1080 Pixel

Instagram Feed

In the Instagram feed, sponsored posts are displayed between the organic posts and especially when the user has viewed all new posts and is “up to date”. Since the posts are placed in the feed, the same applies here:

Dimensions: 1:1
Resolution: 1080 x 1080 Pixel

In-Stream-Videos

Advertising on Facebook can also be done in between in Videos The in-stream video placement is used for this. After the ad has been displayed, a Bannerwhich for example leads to a landing page while the original video continues to play normally.

The dimensions are the same as for a normal feed ad:

Dimensions: 1,91:1 bis 1:1
Resolution: 1080 x 1080 Pixel

Messenger Placement

In Facebook Messenger, you can also send messages in the story and between the Chats Advertisements are placed. The advertisements can clicked so that they appear a little larger. Facebook uses the following dimensions for Messenger placement:

Dimensions: 1:1
Resolution: 1080 x 1080 Pixel

For the Messenger Story As with the other stories, the aspect ratio is 9:16.

With the Messenger placements you can also reach your target group in the Messenger App The messenger is used to communicate with friends when the user is not checking the news feed for the latest posts.

Audience Network

The Audience Network consists of various apps and websites on which Facebook displays the ads outside the platform can play out. Which sites belong to the Audience Networkanyone with a business profile can view it by downloading the publisher list.

The following dimensions are used:

Dimensions: 9:16
Resolution: 398 x 208 Pixel

By the Audience Network You are not only dependent on Facebook as a platform to display your ads and achieve high Range This means your advertising will also be shown on websites outside of Facebook that are relevant to your target audience.

Recommendation for preparing Facebook and Instagram Ads

To prepare for running ads on Facebook and Instagram for your business, make sure you have creatives for the ad available in 9:16 and 1:1 formats. These are the best to use because they cover the most and best placements. The dimensions apply equally to video and image. Use the different placements to maximum range to reach your target group not only in the news feed, but also to be present in messengers, explore areas and stories.

Let your creativity run wild with the images for your next ad. As long as you right ad formats nothing stands in the way of you drawing attention to your brand on social networks. Regarding the Videos there is further information and Best Practicessuch as how many seconds a video should ideally last, that we would like to share with you. You can find further information about the structure in our blog article on Facebook Video Ads.

If you have any further questions about Facebook Ads, please contact us as your Facebook Ads agency.

Frequently asked questions

Are there special Facebook Ads formats?

Yes, there are. There are various formats such as ads in the Facebook News Feed or in the Facebook Story.

Are image sizes important for Facebook Ads formats?

Yes, each format has specific dimensions that must be strictly adhered to in order to ensure that the ads are displayed properly.

What are the optimal image formats for creatives?

The creatives should be available in 9:16 format and 1:1 format.

Social media is no longer just for private use, but has also found its way into the marketing strategy of every company. Customers are also flocking to social networks in large numbers and it is important to inspire and capture their attention. Social media marketing is not only used to Branding a brand, but above all a positive image care Social media is an integral part of people’s everyday lives and this is where you need to build on.

According to a survey by Statista on Use of social media in companies According to a 2019 survey, the most popular network for the majority of the 500 companies surveyed is the business network LinkedIn. Worldwide, Facebook is considered the most important social media platform with a share of 45%.

Therefore: Every company should master the basics of social media! In this blog post, in addition to the definition of social media marketing, we explain why this type of marketing is actually so important and how you can achieve optimal social media marketing in 8 steps.

What is social media marketing?

Social Media Marketing (SMM) is considered a Sub-discipline in the field of online marketing and is becoming increasingly important for the advertising industry due to the high number of users. Almost all age groups are covered by individual social platforms, because this method of communication reaches both the younger target group on TikTok or Instagram, for example, and the older one on Facebook. Social Media as a Marketing Tool turns out to be a very dynamic rangeas there are almost no limits to the communication channels. Social media marketing includes all of a company’s activities within social networks and primarily includes interaction with existing or new customers as well as the communication of company messages.

In a figurative sense, a social media account is not only an advertising tool, but also has Features of a CRM tool. You learn a lot of useful information about your customers and this makes this form of marketing an unbeatable all-purpose marketing weapon. Action and reaction in the shortest possible time? This has actually become true in the social media world. Shortly after publishing your posts, you receive direct feedback in the form of comments and likes, for example. In the digital world, your users are closer to you than ever before – take advantage of this and use buyer personas to create the right media content along the buyer’s journey.

The goal of your content creation must be to create unique, high-quality content that allows you to stand out from the competition. Online communication has changed and a quick response is always required to ensure that your users feel in good hands. If you succeed in doing this, your content can reach a high reach in no time.

The following figure combines some of the most popular social networks such as Facebook, Instagram, Twitter, LinkedIn and Xing with important elements of these platforms, which include #, @ and likes. The Networking The interconnected symbols should also make the different people’s lives clear.

Social-Media-Marketing B2B

In the business-to-business sector, social media marketing is a real “must”. Many companies use these networks to get in touch with other companies. This sometimes leads to cooperation between the companies, from which both can benefit.

Social-Media-Marketing B2C

For a direct line to your potential buyers, social media marketing is a only enrichmentGone are the days of telephone hotlines with endless waiting times, because your content will clarify many open questions in advance. In addition, communication is less formal and on a more personal level.

In general, it is important to note that communication on social networks must fit in with the overall marketing campaign. It should also be clear that the appropriate channels on which your target groups are active are used.

Why social media marketing?

But why is social media marketing worthwhile for your company? In addition to the classic PR instruments such as a press conference or a press release via the mailing list, completely new possibilities open up. The networking between a large number of people, also as many-to-many Kommunikation offers many new communication channels. User-generated content also plays a major role, as it allows companies to increase customer trust by incorporating their content into their marketing concept.

Social media has evolved from an initial trend to a integral part of marketing developed and makes the purchasing process easier in every respect. If target groups find exactly what they are looking for on your channel, you have successfully overcome the first hurdle. User behavior has changed because users are now actively looking for new solutions on the Internet (pull marketing) instead of being constantly confronted with them (push marketing), such as with TV advertising.

The illustration on social media marketing shows the four basic steps that are important. First, the technical setupi.e. the account, must be set up and provided with all the necessary information. In the further course, special attention will be paid to the Community and therefore on your followers. In order to always be able to provide this community with fresh postings, innovative content is required that offers users added value and makes them more familiar with the company. Of course, regular measurement of success in the form of reports is part of a successful concept.

As a social media marketing agency, we are happy to take on all of these tasks for you!

Social media channels

Social media providers have a lot in common, but each platform is unique because the communities are sometimes incomparable. That is precisely why diversity is so important so that communication is successful on both sides when you use the platforms on which your potential target group can be found. The saying “Quality not quantity” also applies to social media. Posts should be planned thematically and fit into the communication strategy.

The following social media networks are the most popular:

• Facebook
• Instagram
• YouTube
• Twitter
• LinkedIn
• Xing

Types of posts

Planning posts is essential because there are two different types of posts: organic posts and paid posts. Organic posts are posts within the normal feed. Paid advertising, on the other hand, is implemented using ads that are designed for specific end consumers. Paid advertising significantly reduces wastage because the target group can be set precisely.

Content-Formate

Even though texts are an essential part of any type of post, this is by no means the only option. In addition to a suitable text in the social media feed, you can also inform your prospects with an explanatory graphic. Instagram, for example, focuses more on the visual. In some cases, explanatory videos are the ultimate content format. To make them easy to consume on the go, you should add subtitles. One and the same topic can be presented in different waysThis way, you can optimally reuse the existing media content analyzed using a content audit to reach another part of your target group via a different channel. Because content is and will always be king.

Social-Media-Marketing-Strategie

In order to be successful in the long term in social networks, a well thought-out plan is required. This determines for whom which content needs to be planned and produced. The following graphic shows the eight steps that you can use to plan an optimal social media marketing strategy:

Step 1

First, you should think about what goals you want to achieve with social marketing. Should a new product be made known or should customer loyalty be strengthened? This automatically leads to an increase in brand loyalty. It is important that you set a specific schedule for the campaigns in advance, which short, medium or long-term communication goals contains.

step 2

After you have agreed on the goals internally, it is time to Target group determinationTo do this, take a close look at your product or service and decide who you want to primarily offer your products to. For example, advertising baby food only makes sense for the target group of young parents or parents-to-be.

step 3

Make the most of your existing resources. Which departments can you work particularly closely with when it comes to social media? For example, you could plan online strategies with the online editorial team, which is responsible for the website’s content, and draw on existing input from the website.

Step 4

Which channels are an absolute must for your company? Where do your potential customers hang out? All of this needs to be analyzed first and then the profile needs to be set up properly. What are your company’s social media guidelines? Make sure that you find the right approach for each channel, but of course these should not contradict each other completely. After all, your company should credibility and authenticity retained.

Step 5

Content is King! Nothing works in the world of social media without quality content. The community quickly notices which campaigns are well thought out and filled with the content they need. When coming up with ideas for new topics, always keep your buyer persona in mind and look for topics that interest them.

Step 6

The next step is to think about the formats. If you have a YouTube channel, you will obviously need to produce content in video format. Finding the right media format for the right social media channel – that is the goal! Work cross-media and use icons on your websitethat link to the respective channel. This gives your users the opportunity to share the content and thus gain more reach.

Step 7

Now you design the posts and must adhere to the communication guidelines defined in step 4. Choose the tone with which you can best convey messages to your potential customers. As an advertising manager, you should therefore pay attention to how you address the target group, the language or even the type of language.

Step 8

The last step is the Evaluation The data can be accessed directly using the insights from social networks. Determine which time periods a social media analysis should cover and make sure to include the individual…

In order to obtain information about one’s own target group, the Facebook Audience Insights has always been a reliable tool. However, this is discontinued in July 2021. One good An alternative is the insights of the Facebook Business SuiteHere, too, you can view data on target groups and reports on the performance of Instagram and Facebook pages.

In this blog post, we will show you what the Facebook Business Suite Insights can do, how they differ from Facebook Audience Insights, and how you can use them Use evaluations can.

What is Facebook Business Suite?

The Business Suite was launched by Facebook in 2020 and is a central place to Centrally manage all online presences such as Facebook, Instagram, and Messenger Messages, comments, etc. can be viewed here at a glance. It is also possible to plan, create and promote posts. This allows you to control your online presence even better and, above all, more easily.

Tipp: It is particularly worthwhile for employees of small and medium-sized enterprises (SMEs) to learn how to use Business Suite Insights. The Business Suite supports those responsible in creating a successful online presence, especially if no external marketing agency is involved.

Facebook Business Suite vs. Facebook Audience Insights

The social network’s traditional audience insights offered a very detailed picture of the desired persona. The current followers could be compared with the other users of the platform. The tool made it possible to create any target group and then generate ads based on it. In addition to the classic demographic details about (potential) customers, interests could be filtered or characteristics such as relationship status and education could be queried. Even the age of the children of target persons could be determined using the target group insights. In the USA, political attitudes could also be set from “very conservative” to “very liberal”. Since these However, insights will only be available until the end of June 2021it is important to familiarise yourself with the alternative now.

Facebook Business Suite analytics continue to provide comprehensive information on Performance your site and helpful information about the respective target group. However, you will have to forego certain information such as individual life events (upcoming birthday, new job, long-distance relationship, etc.) in the future for data protection reasons. A clear advantage of Business Suite Insights is the direct comparison of the results from Facebook and Instagram. To use this function, first link your Instagram profile to your Facebook account.

This is shown by the insights of the Business Suite

The Business Suite tool offers Insights into different areas of your social media presenceThe overview provides you with information at a glance on the areas “Trends”, “Content” and “Target Group”, which can also be accessed individually and are presented in more detail below.

Trends

Under this category you will find the analysis of the reach of the respective pages. This is given both in total and in percent and visually reinforced by a diagram. The reach of advertisements is also listed. At this point the tool also distinguishes between Reach and impressionsYou can also see this in the graphic below. It also shows the development of advertising trends, where available.

Content

In this column, all shared content is listed sorted by the greatest reach. In addition, the number of likes, comments, shared content, results, cost per click and link clicks are visible. You can also filter by platform and organic postings or paid contributions. Based on the Reactions and interactions to the posts Marketing measures can be designed even more specifically. Which content performed well, which ads received the most attention? Content and advertising can be adapted even better on this basis.

target group

Below you will find the Number of your Instagram followers or Facebook page “likes”. In particular, demographic characteristics such as age, gender and place of residence are listed in this category. However, details and extensive data on each target persona as with Facebook Audience Insights are no longer available. Here, too, graphics provide more comprehensibility. The example below shows the direct comparison of the platforms, which is possible through the Business Suite. The figure shows the respective Proportion between women and men within different age groupsAll demographic information is given as a percentage.

In addition, a subdivision into “Top Cities” as well as “Top countries“. Germany not only leads in terms of the average number of Facebook likes, but also has one of the top Instagram followers. Within Germany and worldwide, the percentage is highest in the city of Frankfurt am Main.

Using Business Suite Insights correctly

Facebooks Business Suite ist available as an app in addition to the desktop versionwhich makes it much easier to use on the go. To use it, you need a Facebook account that is linked to your company. Log in to this account regularly. In your browser, you can find the Business Suite under business.facebook.com In the menu, select the “Insights” tab. You will now be taken to the overview page and can view the individual categories in detail. You also have the option of setting time periods to gain optimal insight into the development of the pages.

Tipp: In most cases, the insights are only worthwhile if you have a reach of 100 subscribers or likes. Some metrics are often not visible below this limit.

That’s why the evaluations are worthwhile

Die Datawhich are drawn from the digital tool, form the Basis for optimizing your marketing measures for your Facebook Ads. All of this information can help you to display your content and ads even more specifically. Posts that have achieved a large reach or a high interaction rate can serve as a guide for new content. Posts with fewer reactions probably provide information about the popularity of a topic. It is important to always offer customers added value. The Business Suite analytics provide a good basis for this.

Do you need Support with Facebook Business Suite Insights? Feel free to contact us! As a Facebook Ads agency, we are happy to help you with any questions you may have about other social media tools, Google Ads, etc.

frequently asked Questions

What is Facebook Business Suite?

The Facebook Business Suite is a tool that makes it easy to organize Facebook and Instagram pages. From planning posts to viewing insights to placing advertisements, the Business Suite combines numerous functions.

How is the Business Suite used?

A Facebook company account is required to use the Business Suite. This can be accessed on the desktop via the browser and on the smartphone via the app.

What do the insights bring?

Business Suite Insights can be used to see the performance of posts and characteristics of your target group. This data helps to display content even more specifically, adapt marketing strategies and optimize settings for advertising measures.

With 1.8 billion daily users worldwide, Facebook is still one of the most popular social networks. Furthermore, a social media presence is also essential for companies these days. The Facebook company page offers a good platform for this and can be created in just a few steps.

In this blog post, you will learn how to publish the page, what you need to consider and what advantages a Facebook presence has for your company.

What is a Facebook business page?

The company website is basically the Your company’s Facebook profileIt offers the opportunity to represent your own company in social networks. On the one hand, you can provide important information about your company and regularly share news about your products or services, but on the other hand you can also get in direct contact with potential customers.

Why do you need a company website?

The Facebook company page serves to support the presence of your company on Social Media. In addition, it has many functions that are not available to private profiles on Facebook. These include insights with which you can evaluate posts, target groups, etc., but also the option to create advertisements and many other tools.
Potential customer can still easily get in touch with you via a company page. Last but not least, Facebook is still absolutely relevant as a social network alongside Instagram and Co. In Germany alone, almost 26 million people use the platform several times a day. You can also set up a Facebook shop via your company page.

Create a Facebook business page

Setting up a Facebook business page is for freeTo create a page for your business, you must first log in with your own Facebook profile.

Now select in the menu on your homepage under the item Create ‘Page’.

In the next step, give your page a apt names. You should then choose a category that best describes your company.

By clicking on ‘Create a page’ takes you to the design of your company page. You can then enter your business data.

Designing the Facebook company page

When it comes to designing your page, Facebook offers a relatively large amount of flexibility when it comes to choosing text and images. Below we’ll show you what you should consider when creating content.

Profile picture with recognition value

Be sure to choose a memorable profile photo. This can, for example, be your logo or a representative person. The image will be displayed in searches, on your Facebook page at the top left and in a small format next to your posts. In order to be found more easily in searches, it should therefore both catch the eye of the platform’s users and remain in their memory in the long term.

Tip: This cover photo should attract attention. This will be displayed as a banner at the top of your company page and therefore must be in high resolution.

Provide information

In the edit section you can provide important information about your company and add relevant links. Try to keep it relatively short and refer to detailed texts on your website etc. – but all the necessary data should be there to get a good first impression of your company.

Set up Call To Action

Below your cover photo you can add a button with a CTA This can, for example, encourage potential customers to visit your website or book your service. Simply enter the relevant link.

Tips for a successful company website

At this point we would like to give you some tips to make your Facebook company page even more successful and generate more reach or leads.

Share videos

In addition to the classic sharing of photos, Video content very relevant. These are particularly popular with the algorithms of social networks and currently achieve a high reach. In addition, moving images are better perceived by the users of the platforms anyway, as they stand out well from static postings.

Use insights

Be sure to check the The analysis Your Facebook company page. Here you can not only find out which posts are performing particularly well and which are not, but you can also see a lot of data about your target group. What do your target groups look like? Is your content addressing the right users? When are they most often online and is your company’s posting behavior aligned with this? Facebook Insights help you tailor your online presence even more precisely to your target customers.

Be active

It is important to have a presence on social platforms as a company. Report regularly on news about your company or your product portfolio, share insights behind the scenes. It is important that you interact with your target group: answer every comment, publish content regularly… Placing advertisements can also bring you more sales or make users aware of you and your company – our social media team will be happy to advise you on all questions about advertising and Facebook Ads!

Reach your target customers with the right strategy

Of course, you shouldn’t just post randomly on your company page. The priority is to provide relevant content with added value for your target customers. By regularly using Insights, you get feedback on your posts and can Content If necessary, adjust directly. A Editorial planwhich gives you an overview of the planned posts and topics. A good social media strategy is essential here.

Do you have any further questions about Facebook company pages or do you need help with design and content creation? As your Facebook Ads agency, we are always available to help and advise you!

Frequently asked questions

How do you create a Facebook business page?

First, you have to create a ‘page’ via the start menu, which is assigned to certain company categories. You can then choose a profile picture, cover photo, etc.

What are the advantages of a company website?

With a presence on Facebook, companies can not only regularly inform about news, but also get in direct contact with (potential) customers.

To check whether your advertising strategy for Facebook or Instagram will perform well or whether you have taken the right measures in advance, a Split Test optimal. This tests or compares a Facebook Ads ad or even an entire advertising campaign. Which concrete advantages In this blog post you will find out what this means for advertisers, what you can use the tool for and how it works.

What is a split test?

With split tests, Facebook offers you the opportunity to find out which strategy works best when designing ads or ad groups and when creating target groups. The so-called split tests are particularly useful when ads with different strategies should be compared or you have a Changing your advertising strategy want to measure. Thanks to testing, you no longer have to activate and deactivate campaigns manually in these cases. In a test, an ad or an advertising campaign is duplicated and a variable is changed. This can be, for example, the goal (conversion, reach, etc.) of a Facebook campaign, the length of the ad texts used or the presentation of a CTA in the image design. By playing both variants, you can find out which is the more successful. In total, up to five variants create. Facebook handles the distribution of the budget in such a way that each variant is shown equally and randomly. The performance can then be tracked based on the cost per result, for example.

What a split test brings

By using the better variant in advertising, the Conversationrate and the Return on Ad Spend Furthermore, the optimized design allows Reduce wastageIn contrast to manual testing of advertising campaigns, professional Facebook split tests are much more user-friendly. They are much more accurate and require less effort. Another advantage over conventional A/B tests is the ability to test multiple versions of a variable. For example, up to five display variants can be played against each other.

Tipp: It is usually sensible to do the official Facebook split test instead of a manual implementation, as Facebook ensures that the data, for example of a group comparison, is in no way distorted by overlaps of target customers or similar.

What can the split test be used for?

The split test checks different variables of the Facebook ads to see which variant is more successful. During testing, however, only one size is compared so that the results are not distorted. The variables include…

• Target group (demographic information, etc.)
• Advertisement design (text length, image design, etc.)
• Delivery optimization (What is the target? Conversion, reach, …)
• Placement (platform, device, etc.)
• Product catalog (Which product is more popular?)

target group

With the split test, you can select saved target groups, but also test newly created target persons. The maximum you can five groups compare.

Advertisement design

Advertisers can create a total of five different creatives (variants A to E). Facebook then delivers these ads evenly to randomly selected and non-overlapping groups of people within your specified target group.

Tipp: Ideally, the advertisements should be clearly distinguishable from each other differentiateso you can identify exactly which image element was crucial to success.

Delivery optimization

With delivery optimization, you can select the variants available for the respective campaign goal that help optimize the ad placement. These include: Conversions, link clicks or landing page viewsYou can also check a bidding strategy, for example how the ads perform with and without a maximum bid. The amount of the bid can also be varied.

placement

With regard to the display of ads, for example, manual placement can be offset against the Automated Placement from Facebook.

Campaign goals that can be tested: Reach, Conversions, Traffic, Leads, Engagement, Video Views, Catalog Sales, App Install, Messages, Brand Awareness

Annotation: To test a campaign with the goal ‘Conversion’, the installation of a Facebook pixel is required.

How To

The split test can be easily carried out in the Facebook Ads Manager. To do this, you first have to create a new campaign.

In Ads Manager, create a new campaign and select your desired Goal You then agree to the A/B test.

The campaign is now for a Split Test set.
First create the campaign in the first variant and publish it.

After publishing, a window appears showing the variables can be set for the test.

Select the variable to be checked in the Dropdown menu.

A second version of the campaign will then appear, which can now be set up for testing. For the variable of Ad group In this case, another saved target group must be selected for version B.

Once set, it cannot be undone.

Furthermore, the budget and the test duration must be determined. For representative results, a test time of at least 72 hoursFacebook often suggests a budget that you can use as a guide. It is important to set the budget high enough so that enough comprehensible information can be created.

Once all settings have been made, the test is checked and can begin.

Important: We recommend that you do not change the split test settings after you have created them, or only do so if absolutely necessary. Otherwise, you will probably get less meaningful results. It is better to check all information and texts before activating them.

What happens after the split test?

After performing the test, the first step is to Interpreting the data. It often helps to formulate a hypothesis in advance and check its validity. This makes it easier to assign the analytics to the sample. After evaluating the results, you can concentrate on the more successful ad and place further advertisements using this strategy or test out even more variants in order to derive additional suitable measures for, for example, an ad group and achieve even better results.

Split tests are a good way to easily Advertising strategies for Facebook Ads to test and review ads and advertising campaigns that have already been placed. Do you have any questions about the topic or are you having trouble evaluating your results? Perhaps you would like to develop a new strategy but don’t know exactly where to start? As a Facebook Ads agency, we are here to help and advise you!

What is a split test?

A split test offers the opportunity to test different ad strategies for social media by delivering variants of an ad.

What are the advantages of a split test?

A split test can be used to determine the more successful strategy or ad design, which can then be built upon in the future.

How is a split test performed?

A split test is carried out in the Ads Manager. First, you have to determine what you want to spend. Then you specify the budget and the testing period.

Social media marketing is more important than ever for companies, which is why more and more people are using Facebook advertising for their business to reach the right target audience. You can create and place advertisements, so-called ads, through Facebook.

In this blog post you will learn everything you need to know about advertising on Facebook.

Advertising with Facebook

Facebook Ads are advertisements that are shown to users of the platform via the Facebook network based on their interests and demographic characteristics. The Facebook network is divided into different segments:

Facebook

Here the desired Target Groups Ads presented in different formats via different placements on the platform. The ad takes the person who clicks on it through a Call-To-Action-Button to a desired destination. This can be your own website, a landing page or a link to download an app.

Instagram

Since the companies Facebook and Instagram belong together, Instagram Ads also placed via Facebook. Apart from the different placement options (feed, stories, messenger), the same options for placing advertisements are available here.

Audience Network

The Audience Network is a network of thousands of other websites and apps where advertisers can also Show create and switch and Target groups can be reached outside of Facebook and Instagram. It is comparable to the Google Display Network.

Messenger

In Facebook Messenger, the ads are displayed between chats and lead to a detailed view of the ad, which includes a call-to-action button.

Goals of Facebook Advertising

A variety of possible goals can be achieved with Facebook advertising. Depending on the goals you are pursuing for your company, Traffic generated for your own website, which Brand awareness with targeted brand management, or leads can be collected. A target group can also be encouraged to install an app or watch a video. You can see an overview of all possible goals here:

What are the advantages?

Due to its high number of users – 2 billion monthly users worldwide – Facebook is considered the most important channel for social media marketing. With Facebook, advertisers can therefore filter and address relevant target groups more precisely than with any other medium. Facebook collects information about its users and their demographic characteristics, interests, hobbies and purchasing behavior every day. Thanks to this data, companies can reach their relevant target group with great precision.

“No matter what target group you want to reach – you will definitely find them on Facebook” – Facebook

Detailed targeting

The Targeting The number of ads can be set very precisely so that only the people you want to reach see your ad and scatter loss is avoided. This in turn also means that the amount of advertising you use Advertising budget very efficient is used and you can advertise in a targeted manner.

Custom Audiences und Lookalike Audiences

In addition to targeting ads based on interests and demographic characteristics, Facebook also offers the option of targeting ads to people who have already been in contact with your company (Custom Audience) or who are similar to this target group (Lookalike Audience).

Locales Targeting

This option is particularly interesting for smaller companies that Target groups in a specific city. Facebook allows you to create location-based ads.

Accurate measurement of success

The Ads Manager offers the possibility to measure the success of the ads using numerous key figures and to use this information to optimize the ads so that you can use your advertising budget optimally.

Countless possibilities for creatives

Facebook offers when creating an ad countless possibilitiesto design them creatively and adapt them to your needs. From simple images to videos and interactive surveys, you can let your creativity run wild. This is a big advantage, for example compared to Google Ads, because users can be addressed visually here.

Who is Facebook advertising suitable for?

In theory, anyone can use Facebook Ads Manager to create and run ads or promote organic posts so that they get more visibility. However, since this tool is very comprehensive, if you have a larger budget it is worth getting help to get the best results with your existing budget. Setting up larger campaigns correctly, optimizing them and tracking the results requires specialist knowledge and experience.

How to start

To start with, you don’t have to be an expert to do simple Advertising on Facebook You can find out more by reading Facebook Ads books, for example. Facebook ads are placed via the Facebook Business Suite and the associated Ads Manager. We explain here how to set this up and use it to place your first ad.

Do you need help placing and creating Facebook ads? As a Facebook Ads agency, we are available to provide you with advice and support and are happy to help you develop a social media marketing strategy to achieve your goals.

Frequently asked questions

What is Facebook advertising?

Ads can be placed via Facebook, which are shown to Facebook users within Facebook, Instagram or the Audience Network depending on their demographic characteristics and interests.

What goals can be achieved with Facebook advertising?

Depending on what goals you are pursuing for your business, Facebook offers many different options. For example, you can generate traffic for your own website, increase brand awareness, or collect leads.

What are the benefits of paid Facebook advertising?

With Facebook, advertisers can filter and address relevant target groups more precisely than with any other medium due to the large number of users. The success of advertising measures can be measured precisely using information. In addition, compared to Google, for example, the platform offers numerous options for creatively designing the ads visually.

How can you start running Facebook ads?

The first step is to set up the Facebook Ads Manager and use it to place your own ads. If your budget is higher, we recommend getting expert advice to help you achieve your goals as best as possible with your existing budget.

The strong impact of the social media landscape increasing transparency ensures that both positive and negative experiences and interests of your company and your customers are visible to everyone. The use of social selling enables your sales department to use the new-found transparency and accessibility to your customer base to their advantage.

In this blog post, we explain exactly what social selling is all about and what you need to consider in order to be successful with it.

Was ist Social Selling?

Social selling describes the use of social media to long-term customer relationships to build, maintain and Interests and wishes your target group. You should use all the information that is available online these days in a targeted manner when marketing and selling your products or services in order to promote your potential sales opportunities. The interests of the profiles of your customer base are therefore an excellent way to start a conversation in order to create a harmonious basis for a relationship. Building on this first contact, you can then have a sales conversation that promises a significantly higher success rate than a conversation without a trusting basis.

Social selling is therefore less about creating high-quality content and more about identifying your potential customers and building a relationship before the actual sales talk. This is the clear difference to classic social media marketing. Social selling therefore aims to make the sales process more efficient, more targeted and more intelligent for sellers and buyers, so that both sides benefit. The goal of the sales people is to build close customer contacts through the networks, thereby creating a long-term added value and ultimately generate more leads and sales.

Why use social selling?

In contrast to the cold calling that was often used in the past, where the success rate was very low, social selling offers clear advantages. One problem with cold calling was that sales staff usually had almost no data about the interests of potential buyers. Contact was then usually made without consent and without additional knowledge, often in the form of unsolicited calls. Another important part of cold calling was the use of sales demonstrations and the time-consuming search for qualified leads, as can be seen in the following figure.

With social selling, your sales team now has the opportunity to identify and contact a consumer online. In the best case scenario, a long-term customer relationship is established. Consumers, in turn, can use these platforms to To facilitate purchasing decisions and to create a basis of trust during the decision-making process. This means that a sophisticated business profile increases awareness and thus creates trust, as the interested party can obtain all important product or service information from you.

Be successful with social selling

In order to achieve positive results with social selling, there are a few things that need to be considered when implementing it. These include optimizing your own business profile, building long-term customer relationships and Interaction and communication with the target group.

Optimizing the profile

Your business profile is fundamental to success in social selling. This means that you must maintain a complete and attractive profile so that a convincing first impression is created. Your profile presents the company or your own employees and should be constantly optimized in all your relevant networks.

Building a customer relationship

Social media should be used in the sales process so that you can build relationships. contact with the consumer is now clear unobtrusive and offers you a larger Additional benefits. You also need to increase awareness and therefore reach by nurturing your existing connections and publishing new content on a regular basis. This increase in reach increases awareness among consumers and ultimately the number of your customers.

Interaction with potential customers

Another important point is the Interaction and management on the platforms. This means that you must regularly provide informative and exciting posts and follow current discussions. Liking, sharing and commenting on posts is also part of this. To further strengthen your customer relationships, your sales representative can invite the interested party to a meeting or event at your company when the opportunity arises.

LinkedIn

This is the platform that is best suited for social selling. In principle, social selling can also be applied to other Social media channels like Twitter or Facebook, but LinkedIn has made this strategy more understandable for users with the Social Selling Index (SSI).

Social Selling Index

The platform has developed a dashboard that specifically depicts the social selling process and shows exactly which process step you are currently at. The dashboard also shows which optimization options are available to you. The SSI shows how successfully you have established your business and whether you can address your relevant people.

Social Selling Mistakes

One of the most serious mistakes in social selling is to approach a new contact directly with a sales pitch. This is because people are primarily active on such websites to make new contacts. Before the exchange takes place, you should prepare well before making contact so that, among other things, the Starting a conversation easier. So you should not send standardized messages, but use the transparency to your advantage and respond to the interests of the person in question.

Conclusion

Social selling, like cold calling, requires a high endurance and your regular attention. Important differences are the use and positioning on social media channels and the incorporation of consumer interests into a sales conversation. It is therefore imperative that you as a company devote yourself to social selling and integrate it into your sales so that your sales can be promoted and your number of customers increased.

As a social media marketing agency, we can support you in implementing social selling in your own company. Be it the development of graphic or content, community management to build customer relationships and, of course, monthly reports to measure the success of our measures.

Frequently asked questions

Where and when does social selling make sense?

Every company with an existing or non-existent social media presence should engage with the concept and integrate it into the sales department.

How does social selling work in the everyday life of a salesperson?

Everyday sales should focus on social media and play an important role in every sales phase with the customer. Starting with finding new customers and continuing to maintain existing contacts.

What do you have to do to make your social selling strategy work?

It is important that a routine develops. This means that salespeople answer comments and messages every day, share content, respond to likes and send contact requests.