Facebook Shop: Set up and sell successfully in 6 steps
Do you finally want to get your business off the ground on the social platform Facebook? But you don’t know where to start with the huge amount of social media tips on Google? Or your budget so far hasn’t achieved the goals you hoped for? No problem!
In this blog post, we have selected the six best Facebook Ads books for you, so that you, even as a complete beginner, You can place your own successful advertisement in no time!
Facebook Marketing for Entrepreneurs: Advertise like DAX Corporations by Benjamin Schneider
Table of contents:
In his book, entrepreneur and author Benjamin Schneider talks about the daily Facebook Ads practice in his company and provides insights into his own advertising account on Facebook. He imparts basic marketing knowledge and helps you create your first own ad without any prior knowledge and without a huge advertising budget.
Available as paperback and e-book: Amazon.de
Reviews:
“Worth every penny
What you notice immediately: The book is written directly from practice.
Ben Schneider is not just writing down something he may have found somewhere… No – he is talking about his own long-standing experience in marketing, and it becomes clear that he has optimized his approach to Facebook marketing until he recognized the principles that REALLY work (…)” – IT-Pjotr, February 22, 2018 on Amazon
“If you want to advertise on FB, you need this book
Before I bought the book, I spent a lot of money on Facebook advertising without actually generating any sales.
After reading the book, I understand why. Benjamin Schneider is a real professional who understands how to teach the complex subject to beginners (…).” – Mike, June 28, 2018 on Amazon
Facebook Marketing: Social Media & Online Marketing Guide with Strategies for Entrepreneurs, Companies & Beginners by Anton Marquardt
Table of contents:
The author Anton Marquardt focuses on acquiring new customers and describes strategies and automation options to achieve this. To give you the opportunity to create your own ad straight away, the book includes Facebook Ads templates that can be used immediately.
Available as paperback and e-book: Amazon.de
Reviews:
“ Top!
Great book for beginners! I’m still relatively inexperienced when it comes to social media marketing and was looking for a way to help my parents improve their online presence. The book helps immensely! The strategies are suitable for all kinds of companies. I’ve already been able to implement a few steps and see initial success. That’s why I give it 5 stars!” – Marius, November 9, 2020 on Amazon
“Very helpful!
The book is really well written, the author was able to convey his knowledge and experiences very well. What I particularly liked about this book is that it contains a lot of practically applicable knowledge and is easy to read (…)” – Emi, December 28, 2020 on Amazon
Follow me!: Successful social media marketing with Facebook, Instagram and Co. by Anne Grabs, Karim-Patrick Bannour, Elisabeth Vogl
Table of contents:
The three authors and social media experts cover the entire marketing process in the content of their book. From planning to implementation to monitoring your advertising measures on various social networks. With practical insights and best practice examples, you as the reader are given an insight into the topic so that you can start working on your own advertising straight away.
Available as paperback and e-book: Amazon.de
Reviews:
“Very practical and inspiring
Great! This textbook is extremely practical and is a daily companion and advisor for our team. It provides strategic and creative impulses in equal measure – in such a way that they can be implemented immediately. Thank you!” – Kathrin Bhode, January 30, 2019 on Amazon
“More than recommendable!!! Absolutely recommendable!!!
Especially for social media beginners, “Follow me!” offers comprehensive basic knowledge enriched with many practical examples to help you take your first successful steps in social media marketing. You get an ideal overview of all the important topics from strategy to campaigns to controlling. (…)” – Isabel, December 10, 2018 on Amazon
Facebook Ads: Successful Facebook Marketing – Edition for Beginners! Guide to Ads – Social Media Marketing (including marketing tips for Facebook Messenger) by Steffi Bluhm
Table of contents:
The author Steffi Bluhm has written a guide for creating advertisements in which she goes into detail about every necessary step. Topics such as setting goals and budgets, target audiences, choosing formats, placing the advertisement and then measuring success are all covered and will bring you positive benefits.
Available as paperback and e-book: Amazon.de
Reviews:
“(…)Everything is described step by step in great detail and explained in an easy-to-understand manner. Thanks to this guide, I was able to create my first successful advertising campaigns and generate a very large reach with them. I am thrilled!” – Anne, March 18, 2019 on Amazon
“Super E-Book
Just what you want from an ebook guide. Short, compact and competent. The guide gives newcomers a good idea of the options available to them and how they can master the individual stages up to publication. In my opinion, a really helpful guide. (…)” – El Rapha, July 5, 2018 on Amazon
FACEBOOK MARKETING: Step by step to becoming a successful online entrepreneur with these effective Facebook advertising tips from Kaiser Wolf
Table of contents:
In his book, the author Kaiser Wolf primarily conveys the principles of Facebook marketing and explains what exactly is important. On the one hand, it covers the procedure for placing advertisements, your first advertising campaign and the use of promising lookalike audiences.
Available as paperback and e-book: Amazon.de
Review:
“Only recommended if you are self-employed 🙂
It is well known that Facebook has a huge reach.
But if you take a closer look, it’s not that easy to reach the right people and use the platform optimally for yourself. The book addresses exactly this problem. It contains lots of tips on how to get your company out there in the best possible way :)” – Fabi, December 21, 2020 on Amazon
FACEBOOK MARKETING – The basic book on social media & online marketing: advertise effectively, win customers and build reach. Step by step to becoming a successful entrepreneur by Vincent Matthiesen
Table of contents:
This guide by Vincent Matthiesen covers the basics to help you understand social media marketing step by step. It includes content such as setting up custom audiences and lookalike audiences, optimizing sales strategies using Facebook Analytics and Facebook Pixel, and much more.
Available as paperback and e-book: Amazon.de
Reviews:
“Getting the perspective
I want to create a page on Facebook, but I don’t really have a plan. While looking for a good guide, I came across this book.
The author explains in simple language what you should consider. It’s actually amazing what’s behind it all. I was definitely able to get help and I’m a lot wiser. The book is suitable for beginners because everything is explained.” – Annika H., March 1, 2020 on Amazon
“Step by step explained
Step by step to becoming a successful entrepreneur. Since I’m not very familiar with social media and online marketing, I used this guide. It’s written in a way that’s easy to understand and detailed. This is how you create your own page on Facebook, how you get likes and Facebook friends, and much more.” – Tom, March 30, 2020 on Amazon
Whether you Beginner or Advanced in this area, you are one step closer to becoming an expert in the field of social media marketing. The literature presented contains a theoretical background and at the same time has an extremely practical relevance, so that you can start immediately with the implementation of your advertisement and the optimization of your pages.
Don’t let the large amount of theory put you off and start your social media advertising now! Because the best way to learn is through practical implementation and you will see how quickly you learn! Everyone starts small, it’s your decision!
As a Facebook Ads agency, we are happy to support you in creating your Facebook Ads and help you take the first steps towards a successful social media presence.
Especially on Facebook, things are constantly changing, whether through updates or general innovations. Theoretical knowledge from books can be very helpful so that you don’t lose track.
Books about Facebook Ads provide a complete overview of social media marketing with a focus on Facebook Ads.
You want your Optimize data tracking and are fed up with more and more Data lost due to adblockers or opt-outs for data tracking Any company that is already involved in the Facebook-Pixel knows this problem. But how can it be solved? It’s very simple! Start using the Facebook Conversion API today! This bypasses browser crashes and ad blockers and thus guarantees a Holistic data analysis of your customers. The Conversion API is becoming more and more important and is the future of holistic Facebook tracking for your marketing, as you no longer have to rely solely on the pixel. So what are you waiting for?
In this blog post, we will explain what exactly the Conversion API is and what advantages it brings. We will also show you your options on how to use the Integrate Conversion API can be done by means of a Step-by-step instructions.
The Conversion API is a Facebook Business Tool that is used for data tracking and analyzing user behavior. It is also known as CAPI and stands for Conversion Application Programming Interface. In other words, an interface through which an operating system can make certain things available to other programs. An important factor is that this is a server-side implemented API This means that tracking no longer takes place in the browser, but rather from the web server of the respective website. This makes it possible to immediately share and record important web and offline events as well as customer actions from your server with that of Facebook.
The tool allows you to control exactly which values are shared and when these values are shared. However, this is only possible if the implementation is independent of the pixel. In addition, the simultaneous use of the pixel can contribute to the accuracy of the information. With the Conversion API, you also benefit from the additional option of measuring customer actions precisely. This means that, for example, delayed values, user values or lead values can be shared and used with other Facebook Business Tools. This enables a better insight into the individual steps your customer goes through.
A big advantage of the Conversion API is the Greater protection of user privacy. You can freely choose which values are transferred and which are not. This transfer no longer takes place via the browser.
In addition, the Facebook Conversion API can now map the entire user experienceSo everything can be tracked, from site visits to off-site events. This means that the customer journey can also be tracked outside of your own website.
In addition, the Browser-based tracking systemslike that Facebook-Pixelvery highly susceptible to data loss and thus prevent a holistic and seamless analysis. This is because these cookies can be deactivated by ad blockers and browser crashes endanger the data flow. Thus, the Conversion API is currently the most accurate and reliable methodwhich circumvents this problem, as shown in the following figure.
If you want to set up CAPI, you must have a Facebook Business Manager account and have a pixel connected to it on your website. If you already have a Facebook pixel on your website, you should already have everything. The following will refer to the exact steps to implement the Conversion API and what you need to take into account.
For the actual implementation, there are essentially three optionshow to set up the tool. There are so-called Plug-insthen over the Google-Tag-Manager or you take the Programming in your own hands.
The first option is to use the Plug-ins. These will via various providers, such as Shopify or WordPresswhere you can use the Facebook Conversion API and it is the easiest and fastest option, which is often preferred over the others.
If the option of a plug-in does not exist, for example, the Google-Tag-Manager A day can be set up there on which the relevant values are collected and sent.
The last alternative is the Self-programmingwhich requires some time and effort. In theory, you can implement the Conversion API yourself if you have the necessary knowledge. However, it is highly likely that the solution will not be as efficient as the professional solutions from Facebook or Google.
The shop systems such as WordPress, Shopify, Shopware and JTL Shops all have a plug-in that allows the Conversion API to be integrated immediately.
In order to use a partner platform to set up the Conversion API, it must be added via the Facebook Event Manager. Below we provide a Step-by-step instructions Here you will find out how you can insert the API via your desired partner.
Step 1: Go your Facebook Event Manager.
Step 2: Go to the “Data Sources” tab.
Step 3: Select “Settings”.
Step 4: Scroll down and click on “Select Partner”.
Step 5: Select your partner and follow the setup instructions.
The plug-in “Facebook for WordPress“ comes from Facebook and allows you to set up your Conversion API quickly and easily.
Step 1:
Check the box next to “Conversion API”. The “Extended comparison” of pixel data should not be used in Germany for compliance reasons.
Step 2:
Create an individual key for the Conversion API using the “Create access key” option. Important: Save the API key! Facebook doesn’t do this automatically, so you should save it in a safe place, like a separate document.
Step 3:
Now download the Facebook API WordPress plugin by clicking on “Download”. This will give you a ZIP file containing the plugin.
Step 4:
In the WordPress admin interface you must now go to “Plugins“, then “Install”, “Upload plugin“ install the Facebook plugin.
Step 5:
When the installation is complete, click “Activate plugin“. It is usually available to you under “Plugins“ an update is offered. Click on “Update now“.
Step 6:
Now you have to log in with your Facebook account. Then click under “Plugins” at “Facebook for WordPress“ on Settings so that the setup can be started. Important: Log in with the user account you use to use the Business Manager. Using the Business Manager, you must select the advertising account and the Facebook pixel that should be used for the Conversion API. The VConnection to Facebook is now established.
Shopify also shares the collected values directly with your Ads Manager and thus enables significantly optimized data quality. The implementation of the Conversion API can also be done using the Shopify system in just a few clicks.
Step 1:
Go to your Shopify account in the administration area and select the Facebook sales channel. Then open the “Settings” and “Data sharing settings” choose.
Step 2:
Next, you can choose between three different tracking levels. “Standard”, “Advancedor Maximum. Standard is just the use of the pixel. Enhanced is the pixel with enhanced matching. And Maximum is the combined performance of the pixel with the Conversion API.
Step 3:
Select the “Maximum” level. Now, using the Conversion API, events such as “View Content”, “Search”, “In the shopping trolley”, “Start Checkout”, “Add Payment Information” and “Buy” are recorded on your website. It is also important that you uncheck Customer Privacy under “Configuration” as you can see in the following image.
In addition to setting it up using shop systems, there is also the option of setting up the Conversion API using the server-side Google Tag Manager. This allows you to move data collection from your website to a server container in your Google Cloud account. Data collection must then be configured using the Google Analytics 4 (GA4) web tag.
The process of setting up the Conversion API begins with creating a new serverseitigen Tag Manager-Container Once created, you need to deploy this container to a Google Cloud Platform server. This server initially has a default configuration, which you can customize to your liking. Now you can receive data and take advantage of the Conversion API.
The Conversion API brings some advantages for your marketing and the social media platform Facebook enables a easy implementationso that every advertiser has the chance to use this tool. The Server tracking will prove to be a long-term and sustainable method in the future and should therefore already be used by all advertisers.
We as Facebook Ads Agentur We are happy to support you in implementing the Conversion API and want you to get the most out of your Customer data and thus get the most out of your campaigns.
If you want to implement using partner integration, it is beneficial if your website is hosted by one of the partners. You should then use them to set up the API. A list of all partners can be found on the Facebook for Business website.
Three types of values can be tracked. Firstly, web conversions, such as sales or registrations. Then there are post-conversion events and secondly, page visits. This gives you much better insight into the actions of your salespeople, as CRM data and qualified leads can be included.
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Nowadays, social media has long been an integral part of our societyIt doesn’t matter whether you are in B2C or B2B business. With the huge number of users, everyone can find the right target group on a platform and should then use it for themselves. The core focus should always be to provide people with added value and solutions to possible problems, regardless of whether they are private individuals or companies. So, what are you waiting for? Start your B2B marketing on social media now!
In this blog post you will learn everything about the right platforms for you and how to develop your own content strategyso that you and your company can successfully enter the social media business.
Meanwhile, almost all found on social mediabe they employees, managers, self-employed people and many more. Even if these media are sometimes used for private reasons and not for professional reasons, users have become increasingly receptive to information from companies. This just needs to be presented in an interesting way, with the right planning and to offer clear added value.
Many people still believe that B2B marketing on social media is not worthwhile because sales and marketing are based on personal relationships. But this statement is no longer entirely correct. Social media also gives companies the opportunity to build and, above all, maintain a relationship with their customers. So don’t let this outdated opinion put you off and start your digital presence to build long-term customer relationships.
When choosing which network to use for your business, you must always consider your Keep your own target group in mind. Each platform appeals to a different group, which differs primarily in terms of age. As a rule, the younger the main target group of the respective channel, the less suitable it is for B2B marketing. This means that the currently very popular network TikTok is less suitable for B2B marketing.
One of the most important networks for B2B-Marketing ist FacebookMany people consider this platform to be “extinct”, but it is not at all. Facebook is still the most used social media platform in Germany and has become firmly established in our everyday lives. You can therefore assume that a large proportion of your target customers are active there every day, which is why this platform should be an important part of your social media efforts. Another advantage is the possibility of using Facebook Ads, i.e. placing advertisements on Facebook, to get more attention from the general public.
LinkedIn is a pure Business platformThis means that users are often connected to your current company and want to make contact with others. The biggest advantage of this platform is that users already have a B2B mindset and are much more receptive to business content than users of other networks. Many company decision-makers are on this platform, which is why you have a good chance of finding new customers there. Another positive aspect is that LinkedIn allows for very precise targeting, which is particularly interesting in the B2B sector. It can be differentiated by job title, professional experience, career level and qualifications, which enables high-quality positioning.
Of course, there are other forums besides Facebook and LinkedIn that can also be used in B2B marketing. However, LinkedIn is clearly the most popular in terms of the options and the users available there. Another channel is, for example, Twitter. This is the least relevant compared to LinkedIn and Facebook, as the targeting options for the target customers are very limited. Furthermore, there are YouTube. This is the most popular video platform in the world, so if you plan to publish product or testimonial videos, this platform is a good choice. And then of course Instagram and XINGThese are comparable to Facebook and LinkedIn and are also a good option in the B2B sector.
In order to be successful as a B2B company, it is important that you take a holistic approach. You can only move your business forward if you think everything through and plan it. This means that steps such as analyzing your situation and your competitors, setting goals, defining target groups, deciding on a strategy, creating measures and monitoring success should all be taken into account. The following graphic shows the success factors of social media marketing that you absolutely must take into account.
In order for you to really get your company off the ground, it is fundamentally important to have a Analyse This means looking at your competitors, which networks they use, how successful they are and which measures are evident. This will give you an initial overview and give you inspiration.
Once you have analyzed your situation, you must make your own Target intentions So what ambition do you want to achieve? Create Smart goalsThis means that they must be specific, measurable, attractive, realistic and have a deadline. Your intentions should not be formulated too vaguely and should be specifically measurable. In addition, determine criteria for measurability, the so-called Key Performance Indicators (KPIs). For example, if you want more visits to your website, you should regularly check your website statistics. It is important that you do not set your smart goals unrealistically and that you have a specific date so that you can reach your milestones.
Then comes the most important part, defining your target group. You have to work out exactly which target audience you want to address. In the B2B sector, your customer group is usually much clearer and easier to identify than in B2C marketing, as it is not individual private individuals but other companies as buyers. So think carefully about which customers you want to address. To get a better picture of your potential customers, it is a good idea to create buyer personas. This involves an embodiment that addresses, for example, everyday life, age, position in the company, typical tasks or social media usage. This makes it easier to visualize your potential customers and helps to better understand their needs and problems. This makes it easier for you to create the right content.
Die Strategy is to combine your analysis with the goals you have set. This includes selecting channels that are suitable for you and your target audience. You also need to have a clear Content Strategy develop a content strategy that must be continually optimized and developed. Based on your goals, you need to consider how you want to proceed. Do you want to attract attention? Increase reach? Generate leads? Take the lead in know-how or encourage interactions? To achieve the desired success, you should try to include every method possible in your content strategy.
In order to achieve the previously defined smart goals and the associated KPIs, you must derive concrete Measures Here, it is advisable to work with editorial plans so that topics can be planned in advance. This also helps to get an overview of the content and simplifies the organization and communication of your measures.
The last point is the Success control. You need to record your measures and actions online in order to check, ideally at the end of each month, which content worked well and which didn’t. Social media marketing is a process of constant optimization, as nothing lasts long in these networks due to rapidly changing trends. Monthly reports are therefore extremely important and should not be neglected.
Social media has become an integral part of many people’s everyday lives, of B2C marketing and also of B2B marketing! The consistent alignment of your content with the needs, interests and wishes of your target audience plays an enormously important role. If you take this into account and create a holistic and well-thought-out plan, nothing will stand in the way of your successful social media B2B marketing.
We as Social-Media-Marketing Agentur help you boost your business with personalized content and build fresh, new customer relationships.
An editorial plan must clearly define who is in charge, what the editing status is, the different forums and the deadlines for posts and images. This is the basic information that should be included in every plan, whether B2C or B2B.
The size of your business plays absolutely no role in considering whether you should use social forums. What matters is where your target audience is located. In other words, if the potential buyers tend not to be active on social media, then you should resort to other marketing strategies and options.
If you use social media in the B2B sector, you have advantages such as rapid dissemination of information to your customers, easier market monitoring, improved position in search engines, significant increase in brand awareness and much more.
In our digital world, almost all (potential) customers online on the go. Communication with this virtual community is a top priority and requires special care, creativity and individuality. But what role does community management play in this? What do you need to consider so that you can build and maintain your own active online community?
This blog post focuses on the significance and on the Added value of community management received and you will receive exact Tips you should definitely considerso that you can be successful.
Community management is all about the Organization and maintenance of a virtual community. These are customers, website visitors, followers and fans of various social media channels or from various online forums of a company. The focus is on the relationship between the online community and the company. The goal of community management is to Building an active and sustainable relationshipwith constant exchange and, above all, with added value for the followers.
Community management, as one can already see, has a very close connection with the Social Media ManagementA huge part of the community is active on social media channels such as Instagram or Twitter. But there are also other interfaces with other departments. One of these is the Supportsince nowadays many users turn to the seller via these media if they have problems with the product or service.
On the other hand, the public relation The tasks of the community manager are that the exchange with potential customers takes place mainly online nowadays. Everyone has access there and is therefore part of the public. Another department with an interface to community management is the MarketingThe networks are also used to showcase the company’s own products and to disseminate marketing activities.
Community management plays a central role in online marketing, especially in Social-Media-MarketingIt brings you closer to your customers and deepens and strengthens the relationship with your companyAn important point is that this will Brand awareness in virtual space, but also beyond, clearly elevated Because satisfied members often become brand ambassadors themselves and recruit new customers. This works particularly well online, as followers can share your posts directly or create their own. In addition, you can get direct and valuable feedback from the target groupwhich can be used specifically to improve your appearance or your products or services. The needs, wishes and problems of your followers can also be used for optimization purposes. Another added value is the creation of an image and the possibility of maintaining and improving this company image via social media and forums.
In order to be able to run a successful community management, you first need an insight into the activities that will come your way. Overview of daily, weekly and monthly activities You can see this in the following graphic. Above all, the daily work must be carried out sensibly and shows roughly how much effort is really involved. Community management should therefore not simply be done on the side by an employee with another specialty. Every company should Hire a Community Managerwho know exactly what they are doing and which strategy can help you to be successful. Any training, like this blog post, can help you optimize your community management. In this blog post, seven tips for you that will help you to How to use community management successfully in your companyThis includes regular monitoring, interactions and publishing of content and much more.
In order for the online community to gain added value from your channels, it is important that you offer sufficient opportunities for interaction. In general Questions A good way to ask questions about well-being or other topics is to create a Quiz either about your products or about other interesting topics, where your followers can test their own knowledge.
If this succeeds and interaction takes place, it is just as important that something comes back from you. This means that you also react quickly to comments or messages, like and reply and participate in discussions. On Facebook, for example, your pages even show how quickly direct messages are responded to on average. If there is a high number, then potential buyers are more likely to be put off.
A big advantage of online forums and especially social media platforms is that direct feedback Usually you also get precise information about what the potential buyers want. Through this Optimization suggestions Customer expectations can be met much better. It also shows your followers that they are being heard and that their opinion is relevant. The feedback from the online community should therefore definitely be noticed and discussed within the company. Above all, constructive criticism can be very helpful to your business.
If people are enthusiastic about your products or services, they often share pictures or similar on social media channels. You should definitely use these for your own benefit and ask whether they can share them on their channels. These posts are also known as User Generated Contentwhich highly authentic and gives your other fans confidence in your products. The followers who have shared these posts are usually happy to see them on your page and feel proud and validated. So it’s a win-win situation for both parties.
In order to convince your community of a long-term customer relationship, you must, among other things, prepare dry topics in a refreshing way. Because it is important that your followers are not overwhelmed or bored by your content. Ideally, you have a Editorial planwhere they record future topics There you will always have an overview of your contributions and see how varied these are, or where there is still room for improvement. You have to find your own suitable combination of user generated content, your own content, more serious posts and funny content. However, it is extremely important that you regularly test new things and do not rest on your perfect combination. It is important to always remember that you want to offer your followers added value.
Real-time marketing is the Inclusion of current events or problems that your target group might currently be concerned about. However, things get critical when it comes to political issues, as opinions tend to differ greatly and statements in this area can also have a negative impact on your business.
Some questions from your community are common, such as: Where is your location? How does returns work? What are your opening hours?
For this information it is worth a Create a questionnairewhich makes it much easier for users to search for information. At the same time, this catalog also saves you a lot of time and the tedious work of answering questions twice or three times.
The last tip is that you should always keep an eye on your online community. This means constant monitoringso that critical issues and possible shitstorms can be identified and responded to in good time. In your reporting, you should record successes and failures in order to avoid future errors or poorly functioning content.
Many people’s lives are already predominantly online, which is why Communication and presence in online forums or on social media is more important than everCommunity management plays a very important role in this. To be successful build new, close and long-term customer relationshipsyou should look into this in detail in your company and follow the advice given here. It is also definitely advisable to hire a community manager or a person in general whose focus is purely on your online community. The effort involved should not be underestimated.
We as Social-Media-Marketing Agentur We are happy to support you in building your online community. Whether it is creating an individual editorial plan with relevant content or communicating with your followers.
One problem that community managers face is that they cannot be present on social media 24 hours a day. It is therefore important to analyze situations and make effective decisions in order to use the available time efficiently.
If you keep an eye on your channels regularly, you can identify crises early on. So before your brand is heavily criticized, you can appease the community and explain yourself. Flexibility and confidence play an important role here.
How you want to organize your community is up to you. In some cases, external programs can simplify and speed up processes, and using them would be a good idea. A popular program for this is Hootsuite, for example. It offers a wide range of functions that support social media activities.
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Who hasn’t experienced this: Your next social media post is coming up and you don’t know what to publish? Constantly posting the same content bores your followers. That’s why you should make your social media presence as varied, informative, humorous and exciting as possible. But above all, your page should have a Added value for your community offer.
In this blog post we have given you a list of 55 Social Media Content Ideen created that you can use for your social media pages. Get inspired and gain new followers!
It is important that you have a gGood balance between entertainment and relevant information Over time, you will find a good combination for yourself that works best for your users. But don’t rest on your laurels. In social media and online in general, everything changes rapidly with ever-changing trends. So always try new things and design Make your site as varied as possible.
When publishing social media posts, there are four things you need to consider. First and foremost, of course, is the Content. You need to offer added value to your users and create a well-considered plan. Then Positivity still of great importance. Infect your followers with your good mood and be a positive point in the otherwise often stressful everyday life of your target groupNext, it is important that you to interact. This means commenting and liking posts and participating in discussions. Show interest and be present so that you are perceived as a reliable contact person. The last point is the Timing when publishing your posts. Every community on Facebook, Twitter, TikTok and so on has different activity times on social media, you should know these and post something online exactly when many of them are active.
For a better overview, the 55 content ideas are in different categories For example, posts that encourage interaction from your users (engaging content), company posts or various ideas for image and video content.
1. Do a challenge.18
A challenge allows you to encourage your users to interact more. For example, set a challenge in which they have to take the best photo of xy. You will then publish the best one in your story. If possible, include your product there.
2. Create competitions.
Competitions always work. Of course, the prize must be attractive to your target group. In the best case, your followers can win your product or a product that has not yet been released. Your reach and number of followers will increase dramatically!
3. Ask your followers questions.
Questions always work. Whether about your product or service or other topics. This way you encourage interaction and can get in touch with your followers by responding to comments.
4. Hold a quiz.
A quiz is usually very well received by users. It allows them to use their own knowledge and see how well they do. Instagram already has a feature in the story that makes this much easier.
5. Have your followers complete a sentence.
If you want to increase engagement on your social channels, try posting an incomplete sentence and then asking your community to complete it. Feel free to be humorous and it will surely generate some entertaining comments.
6. Conduct a survey.
Surveys are a great way to find out what your users think about certain things. You can create a survey about your offer and get valuable feedback.
7. Let your followers choose the caption.
This is a great way to get your users to interact more. Instead of you coming up with a caption, ask your followers to come up with a caption and write it in the comments.
8. Take your followers with behind-the-scenes.
Why not give a glimpse behind the scenes? What does your workplace look like? Or record a short video about your production. This content is very authentic and creates trust among your customers.
9. Introduce your team.
What face is behind your social media accounts and behind your brand? Give your followers an insight into your team and briefly introduce your team members and your area of responsibility.
10. Inform about the exact contents of your product.
Provide information about the ingredients in your product. This is a very relevant aspect for many customers. This way, they don’t have to do any research themselves, but you provide the information in a simple way.
11. Job advertisements are also content.
Are you looking for new employees? Then use your social media pages for this! Because job advertisements are also relevant content.
12. Celebrate your employees.
Has one of your employees put in a lot of effort and hard work to help you achieve a goal? Or is a milestone birthday coming up? Let them and others know how much they are appreciated!
13. Take your followers through a typical day.
What is your daily routine? First a coffee and then straight to the meeting? Why not take your customers with you and show them what tasks you do and how you work together with your team.
14. Draw attention to your offer.
Of course, you should also present your products or services alongside other added value. However, this content should not predominate, as your followers could otherwise leave your page due to too much advertising.
15. Mention your new blog posts.
Have you uploaded a new blog post to your website? Promote it on your social platforms! This will generate more traffic to your website and at the same time have useful content for your pages.
16. Explain your mission.
What exactly is your company’s mission? What do you want to achieve? Summarize in one sentence what added value or problem you want to solve. For example: We help companies optimize their social media presence.
17. Look to the future.
Do you have big plans for the future? Do you know your field inside out? Take your followers with you and tell them what you will face in the future. How will your industry develop or what trends and difficulties will you face?
18. Report on your goals.
What are your company’s current goals? Let your community participate! This creates a sense of community and encourages your users to check your site more often for updates or similar.
19. Tell us something personal.
To help your customers get to know you better, tell them something about your life. This will give them a better picture and make them feel more connected to you and the company.
20. Share your experiences.
Have you been in your business for years? Then tell us about the experiences you have had during that time. Regardless of your company, experiences are always interesting for your followers.
21. Include press reports/interviews.
Has your brand been mentioned positively in a newspaper? Or have you conducted an interview that was published? Use these articles and turn them into your own content for your pages.
22. Give away a product.
Make your followers happy! Start a prize draw and ask your users to link other people so that they can take part in the draw. This way you can also make new people aware of your brand.
23. Report on your successes.
Have you reached 10,000 followers? Or sold 100,000 products? You can mention these successes on your social media pages!
24. Tell your story of how you got to where you are today.
You too started small. Your background story is sure to be interesting for many of your users. You can create a kind of story from it and plan several content posts over a longer period of time.
25. Recommend tools or programs you use.
Without your tools, many things probably wouldn’t work so well. There are an incredible number of tools that make your life easier, especially in social media marketing. So why not tell your followers what makes your work easier? Maybe you can help one or two of them.
26. Also express mistakes you have made.
No one runs a business and everything that goes with it without making mistakes. That’s completely normal and human. So own up to your mistakes and talk about them openly!
27. Share content from your own blog posts.
Do you have a large number of blog posts on your website? Then use the older posts and create informative postings and link to your blog.
28. Take your followers along on the journey to new products.
Are you currently developing a new product? Take your users along with you on the journey! This brings your customers closer to the product and the likelihood that they will buy once the product is released is significantly higher.
29. Inform about holidays.
Mentioning holidays is also always a good idea to fill your page with content. Whether it’s Christmas, Hanukkah, or Halloween, consider your entire customer base.
30. Bring in current events.
What are your customers currently concerned about? Bring up topics that are currently highly relevant, such as elections, environmental disasters or other things happening in the world. However, the topic of politics must be handled with caution, as opinions are usually very divided there.
31. Feature other interesting accounts.
Have you discovered another exciting account? Let your followers know about your discovery. Of course, the topic can be different from your actual area of expertise.
32. Inform your followers with interesting numbers, facts and statistics.
These numbers probably won’t make anyone buy something. But they are certainly informative. The most interesting things are the number of users on your social networks or similar. Important: Explain these figures…
When switching Facebook Ads Targeting plays a crucial role! Most advertisers today have already had experience with advertising on social media. Sometimes it works better and sometimes worse. And this is mainly due to the definition of your target group. You need to know your target audience and precisely determine them using Facebook Targeting. This is the only way to achieve successful Facebook Ads switch.
In this blog post we will show you three ways to define your target audienceso that you can place advertisements that bring you clear added value in terms of reach, leads and new customers.
To ensure that you reach the right target group with your ads, Facebook offers you three different options for addressing your potential customers. These are Core, Custom und Lookalike Audienceswhich are described in more detail below.
If you are just starting out with Facebook Ads, you have not yet been able to collect customer data from Facebook, which is why you need to use the core audiences. Or you want to reach a so-called cold audience, i.e. a completely new customer group. In both cases, the Interessen-Targeting This is an entry-level option and can be used by anyone without any preparation. Interests and behavior of Facebook users looked.
But how exactly does interest targeting work? Facebook enables it through the Collecting data inside and outside the platformto provide advertisers with targeting options. This includes access to users’ public profile data, such as age, gender or place of residence. Other information that Facebook makes available includes purchases and, of course, where the purchase was made. The type of smartphone, the search history in the browser and generally any public information about the user. This is then displayed to you anonymously and you can freely select which interests and criteria are relevant to you.
Custom audiences are customer groups based on CRM data or website visits, for example. Users are addressed here who already interacted with your company and thus already shown interest The custom audience can, for example, be based on your existing contact lists. So you can use data from your CRM system or your email lists. Another option is to address your website visitors. However, this requires setting up the Facebook pixel so that this user data is collected and a custom audience can be created automatically. The last option is to address app users. Here, developers can use the Facebook SDK to create ads that encourage certain actions in the app.
The Lookalike Audiences are twin target groups based on Custom Audiences or Facebook Fans. This means that these people resemble the needs and desires of your existing customers. It is a quick but effective solution to connect with people who are likely to be interested in your product or service. All you have to do is create an initial target group with users you already know. Then your ads will also be shown to people with similar interests and criteria.
Facebook Audience Insights helps you in-depth information for example about the needs and demographic characteristics of your online target group This allows you to tailor your campaign strategy much more precisely to your potential customers. The insights allow you to precisely analyze your target group using the following characteristics:
You can access Facebook Audience Insights through your Ads Manager In the manager, you need to go to the “Audience statistics” via the “Plan” column. From there, you can select which audience you want to analyze in more detail. If you have not used this tool before, Facebook will automatically suggest three audience options. “Everyone on Facebook,” “People connected to your page,” or “a custom audience.” Once you have chosen an option, you can start analyzing your potential customers.
You may be wondering how you know exactly which group you should target on Facebook. It is recommended to create a buyer persona. This is a fictional person who typical customers of yours based on various characteristics and thus gives your target group a concrete face. This persona enables you to more easily put yourself in the shoes of your ideal customer and thus see what their wishes and needs are. The various characteristics also include insights into the everyday life and emotional world of your customers. However, since you cannot summarize your entire customer group in one persona, it is a good idea to create two or three personas and update them regularly.
Once you have created your buyer personas, it will be much easier for you to address your target audience on Facebook and you will be able to narrow down your customer group much more precisely. This way, you will reach more users who could actually be interested in your company and the likelihood of acquiring a new customer will increase.
As you can see, understanding your customers is extremely important when placing ads. So think about your customer group beforehand and, ideally, create a buyer persona. This will help you to specify and optimally adapt the targeting for your campaigns.
We as Facebook-Ads-Agentur We will be happy to help you with targeting and creating your campaigns and advertisements and will be happy to answer any further questions you may have.
In the Ads Manager, you need to go to the navigation menu. There you will see the term Target Groups. If you click there, you will see a list of all the target groups you have already created and you can also carry out new Facebook targeting actions there.
Facebook targeting varies greatly from company to company. There are no guidelines. You need to focus on your buyer personas and put yourself in your customers’ shoes. This is the only way to find out what concerns and might interest your target group.
In marketing, targeting means addressing a specific target group. The most important thing is to determine the target group beforehand for a campaign, so that you can control exactly who should see your ad. You can also determine whether your ad should run on Instagram or only on Facebook. Targeting is also used by networks like Google, where you can also run your own campaigns.
Are you still unsure which platform to use for your ads? Google and Facebook are absolute classics among online marketing platforms and both offer a lot of potential. The two giants provide you the largest advertising networks in the world for your internet advertising! We will help you make the right choice for your marketing.
In this blog post we explain the Differences between Facebook Ads and Google Ads and show you the most important factors .
When making this decision, you have to take a number of things into consideration. Among other things, it is very relevant what goals you are pursuing with your campaigns. More reach? More leads? Or more attention? You also have to consider what kind of product or service your company wants to sell and which online network would be a better fit for that.
Before you commit, you need to be clear about your campaign goals. So what do you want to achieve? Because Facebook and Google both have very different potentials and speak different target groups Facebook is a network in which users want to be in mutual exchange and communication is generally the main focus. Google is more about searching for specific terms or offers. Users therefore already have a specific need and want to satisfy it. Facebook therefore focuses on the user personality and behavior, while Google focuses on the precise intentions of potential customers.
With the social media platform Facebook you can Attention and arouse initial interest among users. You can get them excited about your product or service and build a brand with its own community. Another relevant point is that you can get in direct contact with the target group and encourage interaction. Facebook also relies on visually appealing ads, which have become very important on every social site.
Since Google users are looking for something specific, usually with specific purchase requestyou should be shown suitable offers there. With the help of Google Adsalso known as Google AdWords before 2018, you can make your offer more visible compared to competitors’ products. The probability that you will generate purchases and thus sales is very high. In addition, Google addresses a larger and more diverse target group that cannot be targeted as precisely as on Facebook.
In order to be successful with Google Ads, users must actually be looking for the product or want to solve the associated problem. So you have to check whether the search engine has a corresponding search volume for the search terms that suit you. You can use tools such as the Google Keyword Planner for this. Below is a Google Ads ad. There, people actively searched for “Find Keys” and the searcher was then shown suitable products. If your product is not being searched for directly, you should first generate attention with your campaign.
You can gain this attention through the Facebook platform. Here it plays an important role creative images and ad copy to create ads that users will get stuck on. A large search volume is not required here, as you approach users with your ad and they do not have to research themselves to find your product. The following image shows an example Facebook ad as it appears in a user’s feed on their mobile phone. It quickly becomes apparent that the focus is on the creative. So you have to try to put your products or services in the right light in the most unique and creative way possible.
A distinction is also made here between so-called push and pull marketing. Google is a pull channel because users themselves ask questions and search for a product or service. Pinterest is also a very well-known Pull-Marketing Instrument. Facebook, on the other hand, is part of Push-MarketingThis is where the advertised items are pushed to the end customer. This draws attention to them without the users looking for them directly or even knowing that such a product exists. Offer your potential customers clear added value and precise information that you present in an appealing way. This is how you can convince them of your product.
Both platforms therefore have a right to exist for different purposes. You need to be clear about what your goal is and whether there is an active search volume. If you have enough search volume, it makes sense to start with Google Ads Management, as the barriers to entry are lower there. If there are not enough searches, then you should opt for Facebook Ads. Both platforms allow you to analyze your results. You have Google Analytics on the one hand and Facebook’s Ads Manager with precise results on the other. Of course, you also have the option of using both platforms in parallel, so you can get the most out of your ads.
We as Google Ads and Facebook Ads Agentur We will be happy to support you in your decision and are available to answer any further questions you may have!
The ads will appear directly above or below the search results in Google Search. On Google Maps, as well as in the app, your ads can appear next to, above or below the search results. Finally, you can find your ads on Google Play under the “Shopping” tab.
In general, you can use the Facebook Ads Manager to place ads on three different platforms. Firstly, of course, on Facebook, then Instagram and on the Audience Networks. On Facebook itself, the ad can be displayed in the right column, in the normal news feed, in Messenger, in-stream videos or in the story. On Instagram, you can also create either an in-feed ad, a story or a reel.
With Google Ads, you only have to pay per click. These costs generally range between €0.05 and €4.00, but there is no upper limit, which is why click prices of €20 are also possible. Facebook Ads operates an auction system, which means that advertisers place bids to win the right to run their advertising campaigns. The price therefore depends on who else wants to advertise. However, you can set a minimum and maximum budget.
Are you looking for new treasures to delight your customers in modern storytelling with the right message to lure people onto your own trail? Then take a look at the Hero’s Journey as a narrative pattern (Hero’s Journey)which has already been followed by many stories, myths and legends. Whether it’s The Lord of the Rings, Harry Potter or Star Wars – the focus of every journey is always the heroes who demonstrate their willingness to sacrifice themselves when problems arise in a difficult situation.
We will show you what the Hero’s journey in storytelling is, the twelve rules it follows and why it is so important for marketing. Find out also how you can Roles of your characters in your own story to convince your customers with exciting stories.
With the term hero’s journey we include heroes of every gender identity.
A hero’s journey is a narrative structurewhich is used for stories and myths and describes the journey of a hero or heroine through different phases These phases deal with the entry into a foreign world to the return to society. The basic dramaturgical pattern includes certain phases that range from selection to training, preparation, travel, trials and adventures, rescue and the return to the familiar world.
In abstract terms, it is a universal conceptthat is found in all cultures around the world and reflects the human experience of growth and change. Therefore, the Hero’s Journey is a “monomyth”, a term coined by the writer James Joyce that describes the archetypal narrative structure of all myths describes.
“The cage you fear to enter holds the treasure you seek.”
(Joseph Campbell)
Joseph Campbell is considered the founder of the hero’s journey, who introduced it into mythology in his work The hero in a thousand forms The result: Every myth tells the same story in a modified form. The heroic main character is in a development process in which he or she goes through several transformations due to an unpleasant situation and a conflict and takes on the form of various archetypes. The focus is particularly on the archetype of the hero or heroine. For him or her, it is important to Courage, willpower and willingness to help to prove.
In marketing, the hero’s journey is an important storytelling element because it is based on basic human needs and desires. The mythological basic pattern speaks to man’s longing for Adventure, growth, self-discovery and heroism It also conveys a feeling of security and familiarity, which is accompanied by a mythical and fairytale character.
This allows the audience to easily empathise with the story and better absorb its message. Complex ideas and thoughts can be presented in an understandable and emotional level presented in an entertaining way, while the customers also feel supported and inspired on their buyer’s journey and customer journey. The hero’s journey reflects deep-rooted human needs which look like this:
Whether in literature, cinema or even in video games (as a quest) – hero journeys are an integral part of both classical and modern storytelling. One of the best-known examples from film history is the Star Wars series, for which director George Lucas was inspired by the archetypal narrative structure of the Hero’s Journey Since then, this narrative principle has been on everyone’s lips on the Internet, in social networks, etc.
Today, many screenwriters are not only guided by Campbell’s original model, but also by the Writers Journey, which Christoph Vogler modified using Campbell’s theories. If you follow his twelve stages follow, discover step by step the path to the Holy Grail of storytelling.
The hero or heroine initially finds himself or herself in his or her familiar and safe world. This means that the environment secure and everyday routine determines the lives of the heroes. Therefore, this world feels inadequate because it lacks variety. For example, Frodo is in the Lord of the rings Film adaptations feature a hero who lives in his paradisiacal and peaceful Shire, but is curious about the rest of the world.
On the second stage, the heroes want or have to leave their perfect world due to a previously unplanned event and break out of their comfort zone. This can be an obvious challenge that “calls” for a new adventure or a feeling of inner restlessness or dissatisfaction. Frodo is overcome by the desire to leave the Shire and new adventures on undiscovered paths to dispute.
Once it has come to this point, the main character refuses the call to adventure because the heroes now feel insecure and afraid when leaving their familiar surroundings. The hero – in our example Frodo – realizes that the new challenges will change his whole life. So, when faced with a fork in the road, he becomes aware that he can determine his own destiny through free choice. The motto is: Show courage!
The main character is represented by a Mentor encouraged to have the courage to embark on an adventurous journey. In Frodo’s case, Gandalf the Wizard shows him a new path by urging him to leave his home.
In the fifth step, a threshold is crossed after which there is no turning back. Frodo has overcome his inner conflicts and his Overcoming fear and encounters first problems in the form of hunger, hostile orcs, a shady Gollum, etc. His Security is at stake.
When encountering the first enemies, the heroes are helping hands supported in the first part of the Lord of the rings In the film adaptation Frodo will be given a helping hand as a “companion”. In numerous myths and fairy tales, Element the Reason, the in Lord of the rings initially represented by the figure of Legolas.
The most sensitive core of Frodo’s heroic journey is the temptationto resist the power of the ring, for which he was chosen as guardian until the end of his journey. In Harry Potter, Star Wars and Co., the protagonists are also Chosenthe one strong will have to develop.
The grand finale of a Hero’s Journey is the final battle in which the enemy is defeated. Frodo destroys the Ring of Power and develops a new powerby Strength of will However, he only gets it thanks to the help of his friend Sam, who saves him from the evil Gollum. Thus, the hero has survived the “trial by fire”.
The reward is a unique treasurewhich is available to the hero or heroine at the end in the form of a tangible object or something abstract. While the ring in Lord of the rings When Gollum casts a spell on him and sees him as “his treasure”, Frodo breaks free from the dark power of the ring and gains Strength of will in addition.
After the reward, the heroes begin their journey back, which makes the cyclical narrative structure of the Hero’s Journey clear. On this path, it often happens that the companions and helpers accompany the hero or heroine consider deadHowever, Frodo returns to his perfect world and surprises his initial companions.
Behind the change of the self lies a Individuation processthat the heroes go through on their journey. Thus, their own personalities have changed.
Finally, the heroes are Recognition and praise rewarded. They are fulfilled by the basic human needs such as growth, significance, love, etc., of which they could initially only rely on security.
The hero’s journey can have an important function and meaning for your marketing by creating a Character construct In this you can assign a role to all participants and define their characteristics and tasks. This construct includes three role typesthat you can embed in your own story, which we will show you Example from Xpert Digital show:
The use of a hero’s journey in marketing creates a emotional connection between the product or brand and the customer. By embedding the story of a product or brand in a heroic story, customers feel like they are part of something bigger. This makes them realize that they play a bigger role in your story.
Hero rides also inspire customers to create their own Achieve goals faster and overcome challengesThis retrospectively influences the brand positioning of your company, as it allows your own brand to stand out better from the competition. If you…
Every advertiser in social media marketing knows it: You run Facebook ads, but it doesn’t really work or after a certain time you get hardly any clicks and leadsThen it is time for you to Optimize Facebook ads. Because every target group can be best addressed in different ways. Be creative, varied and stand out from the crowd with Facebook advertising and gain new customers!
In this blog post, we’ll show you how to find out which of your Facebook ads need to be optimized and what options are available to you for optimization.
To find out which Facebook Ad you need to optimize, look for the Performance of your adsYou can do this easily via the Ads Manager from Facebook or through third parties. You must Control KPIs and see which ads are performing poorly and not meeting your goals. You can either create a report there directly or look at the values individually in the table.
On the one hand, the ROSE of importance. The ROAS is the return on ad spend and should be as high as possible so that the advertising costs only make up a fraction of the profit. So, for example, if you have a ROAS that is lower than 25, then you should optimize this ad. You can enter these metrics directly as a filter in the Business Manager and you will see at a glance all campaigns or ads that have a ROAS that is too low. You can do this with any metric. There is also the metric CPCi.e. the cost per click. This shows you how expensive it is to click on an ad and these costs should logically be as low as possible.
Other metrics you should look at are the CTRdie Click-Through-Rate, die Range and the frequency. The frequency indicates how often an ad is shown to a user. If this happens too often, the ad is no longer perceived properly. You should therefore keep an eye on the frequency indicator as the wear and tear on your ad. If the frequency is too high, change the text or image so that users do not become bored or annoyed by the ad.
And of course in general, how many Clicks and Landing page views you have generated so far. After the analysis, you now know which ads are below your expectations and you can start improving them.
To your Improve Facebook Adsyou have several options available. Among other things, you can use the A/B-Tests Test ads against each other. You can also different ad formats that Facebook offers you. In addition, your Campaign goals and your target group be correctly defined.
A/B testing, also known as split testing, plays two or more almost identical ads simultaneously and compare them against each other. Various variables are always changed, such as the Description or the image. This way you can see which ad is performing the best. So you need to create variations and you can find out which one is performing best. This will help you to target your audience more successfully.
Facebook offers a wide variety of different advertising formats. You should try them all out and see which ones work well for you and which ones don’t. Because different users usually prefer different Ad formatseven if this happens only unconsciously. This means that you can use multiple formats exploit the full potential of your target group.
On the one hand, you have the well-known Image Format This is used by most advertisers and definitely serves its purpose with a creative and uniquely designed image. On the other hand, you can Short videos create a little more movement in the ad. The video format is becoming more and more popular these days and should therefore be used. In order to display several products or images or videos at the same time, Facebook has the so-called Carousel format. With a carousel ad, the user can scroll to the side and see multiple pieces of content, as shown in the image. The last option for displaying your advertising content is a so-called collection. Several products can also be displayed there. In the upper area there is usually a video or a slideshow and below that users are shown four products. In the following graphic you can see the format options as they are displayed for selection in the Business Manager.
In order for your ad to work properly and meet your needs, it is very important that you start by choose the right campaign goalDepending on the goal you choose, Facebook displays the ads differently and it has different effects. Try out the goals and make sure you are pursuing the right goal for your advertising strategy.
If your ads are not working well, it may also be due to your Facebook Targeting With Facebook Targeting, you select the customer group you want to reach. You can address a completely new target group, these are the so-called Core AudiencesThere you can filter by interests and all publicly available information of the users. In addition to the core audiences, there are the most relevant Custom Audiences. Custom Audiences include a group of people who have already shown interest in your product or company. Here you can target customers, visitors to your website or people who have interacted with your site. And last but not least, there are the Lookalike AudiencesThis allows you to reach people who have similar interests to your custom audiences.
With this knowledge, you can address your target group as precisely as possible and adapt the ad to their needs. So set up several ads for different groups and see which format and approach works best.
Switching from Advertising on Facebook needed constant attention and refinements. If your ads are not performing as you expected, there could be many reasons: an unsuitable campaign goal, incorrect targeting, a message that is too complex or inconspicuous images and text. Look at your KPIs in the Ads Manager and find out why a campaign or ad is not performing well. Make optimizations and get your leads and clicks up again!
We as Facebook Ads Agentur We are happy to help you place and create advertisements on social media and are available to answer any questions you may have.
Frequently asked questions
Make sure that the frequency of your Facebook ads is between three and a maximum of nine. Otherwise, they will be shown to Facebook users too often and your target group will become annoyed or no longer notice your advertising properly.
In general, there are no exact guidelines here. However, make sure the image resolution and size are correct. Also, less is usually more, which means don’t use too many elements, otherwise the user will quickly lose track and no longer know exactly what it is about. Feel free to include faces in your image, this works very well with Facebook Ads.
You can get an initial indication of whether a Facebook ad is working or not when it has reached at least 1,000 people. But before you take any optimization measures, you should wait until you have 8,000 impressions. Or until it has been running for at least four to five days. This rule applies to Facebook, Instagram, and Google.
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