Reaching the right users with online advertising is always a challenge for companies. You’ve probably already asked yourself how you can reach the users who are really interested in your products and services in the great jungle of the Internet. This is exactly where content targeting comes in. This targeting method is not about being present everywhere on the World Wide Web, but about placing your ads in the right places. Namely on the websites where potential consumers are waiting for you.
In this blog post, you will learn how to reach your target group with content targeting and what you need to consider in order to finally run successful online campaigns.
Content targeting is also known as contextual targeting or contextual advertising. Content targeting is a Form des Targeted Advertisingsin which banner advertising or Google Ads are placed in a target group-specific, editorially appropriate topic area. Using selected keywords, ads are placed on websites with suitable content in order to specifically address potential buyers in their natural area of interest. The advertising banners are often designed to match the target page in order to achieve greater acceptance among users.
With the help of content targeting, you can place your online ads exactly where your target group is. But how do you find the right editorial environment for your advertising? To do this, you need to know that content targeting is closely related to SEO (Search Engine Optimization) und SEA (Search Engine Advertising) steht.
So-called ad servers manage the advertising space on websites and play Ads target group-specific content in addition to thematically appropriate content. These database management systems analyze websites according to relevant keywordswhich are placed in a thematic context. The semantic environment plays an important role here. For example, someone looking for a new credit institution will enter keywords such as bank, credit or account into the search engine. These and other terms that are in direct context with one another signal relevance to the search engine.
However, it is not only important that certain keywords appear, but also how often they appear in the text. WDF*IDF-Analyse You can determine which terms appear in the texts of other websites and with what weighting. In this way, your content signals to the search engine that it is a page with important information on a specific keyword or topic.
In addition, content targeting uses the interests of the target group to find the right editorial environment for the banner advertising. For example, someone who is interested in opening a new bank account could also be interested in a building society contract or life insurance. When using such contexts, one also speaks of semantic targetingWith content targeting, however, content and coordinated advertising are linked 1:1. In the example above, this would mean that in a blog article about building savings, only advertisements for insurance companies that offer building savings contracts would be displayed.
Content targeting is the perfect symbiosis of content and advertising. On the web, users are literally flooded with banner advertising, which is why ads are often perceived as annoying. After the well-known phenomenon of the so-called Banner Blindness Experienced internet users often automatically hide ads.
A clear advantage of content targeting is that the advertising banners adapt to the editorial environment. Your ads are perceived as less intrusive and are therefore more likely to be accepted. In addition, with content-related advertising, you can even provide users who are interested in a specific topic with a real added value. By the way increase your brand awareness and remain positively in the memory.
The success of your online advertising does not depend on how often your ad is displayed, but on where it is displayed. Your ads are placed exactly where your target group is. By using your ad on a topic, you avoid wastage, reach higher click rates and increase the likelihood of a Conversion. Consequently, you can use it to Reduce advertising costsbecause fewer ads need to be displayed.
In contrast to other targeting methods such as Behavioral Targeting requires content targeting no visitor data for analyzing the appropriate advertising space. The provisions of the GDPR (General Data Protection Regulation) require visitors to a website to consent to the use of Cookies agree. However, many users reject this, which prevents an analysis of surfing behavior and an evaluation of user data. This problem does not arise with content targeting, as the placement of advertisements is based exclusively on the content of a website.
With content targeting you can:
As you have already learned, analyzing the right content for advertising is a complex process and depends heavily on the Text quality of a website. For the ad servers, the topic of a website must be clearly recognizable by means of its keywords and their semantic context. If this is not the case, it can lead to pointless advertising This danger is particularly present with keywords that have multiple meanings. For example, banner advertising for a bench can mistakenly end up on the website of a credit institution (bank).
It also becomes more complicated when a website deals with several topics at the same time. For example: A blog article with hair care tips describes the daily care routine and at the same time gives nutritional advice for healthy hair. Which context should be advertised? The ad server could advertise certain hair care products on this page, but also a seminar on healthy nutrition or nutritional supplements. However, this weakness also shows how complex content targeting is.
A little SEO tip: To counteract this vulnerability, the Metadata of a website. They help the ad server to narrow down the context.
Content targeting allows you to display your ads where your target audience is. This is a high probability of increasing your Conversationrate and minimize your online advertising costs.
Would you like to boost your business with content-related ads? Xpert Digital supports you in the implementation of all SEA campaigns and is your competent partner. Please feel free to arrange a non-binding consultation appointment and let us convince you of our many years of know-how!
Content targeting refers to online advertising that appears in an editorially appropriate topic area and is aimed at a specific target group.
So-called ad servers scan websites for specific keywords and put them into context. Using this data, the ad server places banner advertising on thematically relevant pages.
Content targeting allows online advertising to be placed directly on the websites where the target group is located. This means that visitors are more likely to accept the ad and minimizes wastage. The company achieves higher click rates and lowers advertising costs.
Qualitative content play a particularly important role in the digital age in helping your company to reach a wider audience. The Textbroker website is one of the best known when it comes to content creation service providers – but not the only one. In the following blog post, we explain how the site works, what alternatives there are and why you should always trust professional marketing agencies for quality.
Textbroker.de is an online text agency. The platform enables clients to interact with authors and commission them. The freelancers write different texts for the person placing the order, depending on the assignment. Content creation in 36 different languages possible.
It is supported by the Sario Marketing GmbH and has already had around 10 million orders. In the area of crowdsourcing, Textbroker is one of the largest sites in the German-speaking world. The authors who register on the website are freelancers who have already two cents per word to produce.
As a client, you first register on the website and make it clear what your assignment is. This can be different texts, but also translations. This is followed by a short briefing. As soon as the company has paid the money required for the offer, the authors write the desired content.
Additional services can also be added to the order, for example:
There are numerous other platforms that offer online copywriting services, Alternative solution to Textbroker We have created an overview for you including the most important Advantages and disadvantages the most relevant pages are summarized.
Content.de is a site that works similarly to Textbroker. Both have the same conditionsHowever, Content.de offers more, including longer text formats such as e-books, field reports and specialist articles.
In addition to texts, Content.de also offers the appropriate images and graphics, which are produced in cooperation with Adobe Stock. The company now has around 6500 authors. And this despite the fact that the selection process for copywriters is more difficult than at Textbroker. What a higher quality of texts But that is not the only difference between the two platforms. There are also more different price categories.
Contentworld is a website that works a little differently than Textbroker and Content.de. This site only allows you to to purchase finished textsThis means that all other companies that want to buy texts have access to the same content. This means that high risk of plagiarism and unique content is certainly not guaranteed. This in turn is fatal for the ranking of your website, since Google or other search engines do not want to burden their users unnecessarily with duplicate content, so it will be ranked very poorly.
Another difference to Textbroker and other platforms is the Rating functionto evaluate the respective texts. This gives the author direct feedback and allows them to improve their own content if necessary.
With the alternative Contentgeeks.de, the person placing the order an individual contact personwho is in charge of the respective project. The person in charge writes the desired content and is available to answer any further questions.
Not much is known about the price categories on the website, as the Prices from order to order vary.
Fiverr.com is with about 2.5 million users one of the world’s largest providers of freelance work. On Fiverr.com, companies can choose from a variety of services, such as: logo creation, website design, translations, proofreading, etc.
There are two ways in which freelancers and the client find each other:
The site also features a so-called Pro Servicewhich you can book additionally. The service includes a certification process that guarantees that the order has been technically competent person is edited. The person therefore has some knowledge in the area of text creation, especially in terms of grammar and spelling.
The prices on the website are in total more expensive than othersand if you are in the cheaper segment, the texts usually come from Eastern European or Asian copywriters.
Scripted.com focuses on content marketing. The prerequisite for booking a freelancer is to first create a corresponding offer.
Founders Sunil Rajaraman and Ryan Buckley actually developed scripted as a spin-off of their screenwriting company scripped. Since the company is American, the website is only in English.
Costs vary depending on the type of text and the scope of the order, but start from $199 per month. Scripted.com works with memberships, i.e. a subscription model. This distinguishes it from the alternatives already mentioned.
Despite the large selection of online copywriting agencies for crowd sourcing, none of these websites replaces a professional Marketing AgencyA marketing agency is not an alternative, but the first choice!
Copywriting is one of the most important components of content marketing if you want to be successful. That’s why it’s better to leave it to the professionals and not to strangers behind the screen.
Here at Xpert Digital we offer you successful Content marketing at fair prices. We have experienced content marketing experts who will help you achieve your goals! Arrange a non-binding initial consultation today and you will soon be reaching your target group thanks to tailored content.
Prices at Textbroker start at 2 cents per word. Of course, it always depends on the type of content. It is now also possible to have content created in 36 languages.
There are several online text agencies on the Internet that have similar conditions to Textbroker. For example, content.de, fiverr or contentgeeks. The best alternative, however, is to hire a professional marketing agency.
No, Textbroker is in no way a replacement for a professional marketing agency and the experts who work there.
Every advertiser should now be aware of the importance of social ads in marketing today. Facebook Ads play an absolutely important role in online advertising. The images in these ads attract attention from your target group and are considered eye-catchers. But the texts then convince the reader to take action. So you have to in just two or three sentences Your potential customers about your product or service convince. That’s why it’s vital that you think about your Facebook Ads copy to get the most out of your ads.
This blog post is about the difference between organic posts and Facebook Ads and what you should consider when writing an advertising copy.
At Facebook Ads it is about Advertisementsthat cost the advertiser money. These ads can be created and published in the Ads Manager. There you can specify, among other things, which people should see this ad and how much budget can be used per day. The target group can either be people who have never heard of the product or service or people who have already shown interest. The reach is therefore usually relatively large and promising. Facebook Ads are used to generate attention, traffic, leads or clicks. All of these metrics are shown to you in detail in the manager and you can analyze and regularly monitor the results of your efforts.
Organic Posts can be published on Facebook by anyone free of charge. However, these postings will also only shown to people who follow your page. Or the friends of these people when the followers share posts, like them or write comments. The reach is therefore very limited. Should you simply neglect the organic posts and only rely on advertisements? No! Because the existing community wants to receive clear added value from your site and with Content and offers.
In the following graphic you can see the difference between organic posts and Facebook Ads. You can recognize an ad by the note “Sponsored” below the name of the page. You can also add call-to-action buttons to ads, such as “Download” here. If users click on it, they are redirected to an external page, such as your website. Here users can download an e-book. This click is then displayed in Facebook’s ad manager and you can check the results. With the organic post, on the other hand, users can only interact and cannot perform any other functions.
To be successful on social media, you should run Facebook ads as well as publish organic posts. This is the only way to build new customer relationships and maintain them in the long term.
We give them Tipshow to write an optimal advertising text for your Facebook Ads. When creating a text, there are a few things that need to be taken into account. Be it the right way to address your customer group, the length of the text or certain information that should definitely be included. In the following graphic you can see the structure of an ad on Facebook. The text is the primary textwhich ultimately provides the most important information for the user and can trigger actions if done well.
Do you know your target group? Because that is the be-all and end-all when writing texts! You want to reach and address your customer group correctly and that starts with the first sentence. Only when you know your customers will you know how to address them and what interests and needs they have.
As a rule, a personal approach in the You-Formbecause the ads will usually appear between messages from personal contacts. A formal address would often be too artificial and pretentious in this case. But of course the address depends on the product or service you want to sell. If your customer group is a rather serious community, for example, you should Sie-Form Also use a direct approach and avoid “one” statementsSo, relate requests and questions to the users to encourage interaction and thereby gain more reach and attention.
You must Clearly communicate added value and benefits in the shortest possible timeOnly content that addresses a specific need is relevant to users and is competitive in the large mass of content. Keep your Text rather short and capture the attention of your target group in the first few words. Because after a certain number of words, your text will be abbreviated. In order for users to continue reading, they have to actively press the “Show more…” button.
Also, be sure to bring a Call-to-action with as part of the text. This encourages your customer group to take a specific action. For example, you can encourage users to visit your website, download an e-book or interact. Interaction would be, for example, writing a comment, liking or sharing the image.
Emojis help as visual support to illustrate the content and can highlight certain information and your offers. Since users often use emojis when writing in their private lives, using them in advertising copy seems much more relaxed and personal. This is important because your ads will be shown in the user’s personal news feed, between posts from friends and family.
To arouse the interest of your potential customers, speak the problem or the concerns your customer group has, right in. In the next step, you will present your product or service to the the solution of the problemThis way, you can take advantage of the suffering that a person is currently experiencing. Because price or quality is not always the biggest and most important factor at a given moment. You give your customers hope and relief and don’t present them with bare facts and figures.
Writing texts is theoretically not rocket science, but tailor-made Writing for individual audiences requires research and time. Only if you invest this, you can successfully generate new customers through Facebook Ads. So regularly question your texts and test them for success. By conducting A/B tests directly on Facebook, you can see which type of text works best with your target group. You can implement and take these findings into account for future texts. Always test different versions and Do not be afraid of new things and experiments!
We as Facebook Ads Agentur We will be happy to help you create your ads for social media platforms and are available to answer any questions you may have.
Your advertising text must communicate the benefits of your product or service clearly and concisely. Put the customer at the center and give users a call to action. Be creative and individual and dare to stand out!
If you have followed the tips and your text still doesn’t work, there could be a number of reasons for this. Check whether the campaign goal and target group match. Or create new texts and test them against each other.
The most important thing is that you know your customer group and their needs and interests. Do your research and put yourself in the shoes of your potential customers. You also need to know the exact added value of your offer and be able to communicate it. This applies to Facebook, Instagram and Google.
Content marketing plays a key role in today’s digital age, where over Social-Media-Marketing an increasingly broad target group is addressed, plays an important role. Every company should consider it worthwhile to invest in good content marketing. It helps to build your brand and creates trust with your customers.
But how much money do you need to invest to do sustainable marketing? What does good marketing actually involve? We have broken all of this down for you in the following blog post.
The effort that goes into content production must be paid for fairly. But how is content actually billed? The billing varies. There are creators who bill texts based on the Number of words or flat rates calculate. Professional agencies in particular charge for their services in hours.
Projects are of varying timecomplex and have individual requirements. The same applies to content formats, which require different amounts of time. A short blog article requires a different amount of effort than an interactive graphic or an e-book. Accordingly, more time must be invested.
When talking about content marketing costs, other important points of the content marketing process must not be overlooked. Before production, planning must take place. For this, if not already available, a Content strategy developed. If it is to bring real long-term success, it can only be developed by marketing experts.
A professional content strategy is part of successful marketing. To do this, you first need to take a look at the existing content. Then you move on to determining the target group. This is where the target group is determined, for which Buyer Personas be created. Ask yourself: Who should the content actually be addressed to?
Another question you need to ask yourself when setting a goal is: What do you want to achieve? Only when these questions have been answered can you start Creation of an editorial plan and then to production.
The good thing about the costs involved is that, although they are relatively high, they only occur once. All other costs for the following points are incurred monthly.
When it comes to production, you have to decide for yourself how much money you want to invest. Well-produced texts have their price. And if you save money here, you are definitely saving in the wrong place.
What makes good content? The content should do one thing above all else, address users preciselyYour text does this by being targeted at the target group. This can be achieved by using the right language or an appropriate visual design.
It is also important to consider the search engine optimization (SEO) of the texts. In the past, it was assumed that good content requires a high keyword density – and of course, keywords are important. However, it is much more important to to create individual and therefore unique content (Unique Content).
Prices range between 400 and 3,000 euros per piece of content. This means monthly costs of 2,000 to 10,000 euros. The exact amount depends on the type of content and the quantity to be produced.
When distributing It is about determine in which channels marketing is carried out Nowadays, the choice usually falls on social media marketing. However, it all depends on the target group. Not everyone can be easily reached via social networks.
The costs incurred for distribution can vary greatly. This naturally depends on the channels in which the advertising takes place. It also depends on the manner in which the advertising takes place in each channel. A short story has very different costs than a complex article. The costs here are between 200 and 1,000 euros.
Content reporting is important to see how the content is received by customers. It is therefore primarily about Web Analytics according to your goals.
This must regularly happen and can only be carried out by specialists. This includes several steps, such as Evaluate, create and analyzeTherefore, the costs here are between 100 and 400 euros per month.
What must not be forgotten in these and all other points is the cost of professional tools.
As already mentioned, this is not an easy question to answer, as it varies from marketing agency to marketing agency. Size of the company plays a role. For large companies, the effort is significantly higher than for smaller or medium-sized companies.
The price range is quite large and lies between 4,000 and 50,000 euros. You will not find any quality content marketing below this price range.
Good content marketing has its price. In the long run, however, it is a sustainable investment that is definitely worth it. Cheap marketing is rarely reputable and, in the worst case, can cost you dearly in the form of penalties. So it’s better to look twice before you decide on an agency.
Here at Xpert Digital we offer you successful Content marketing at fair prices. We have content marketing experts who will help you achieve your goals! Arrange a non-binding initial consultation today and you will soon be reaching your target group thanks to tailored content.
Of course, it always depends on different factors. In general, however, it can be said that the costs for content marketing vary between 4,000 and 50,000 euros.
Content marketing includes not only content production, but also the strategy that needs to be developed at the beginning, as well as distribution and reporting. All of these are costs that are charged by the agency.
Good content helps you achieve better rankings, generate more clicks and build trust with your customers.
Every advertiser knows how complex and time-consuming it is to create new ads for social media. This includes selecting the target groupthe design of the ad and much more. With Facebook Dynamic Ads, this Effort reduced! These ads play automated ads to potential customers via product catalogue and are a good way to Increase salesrelieve marketers of work and save time.
This blog post is about the advantages of Dynamic Ads and what requirements you must meet to use the ads.
Dynamic Ads automatically deliver relevant products or services to users based on their interests and actions in social media. This makes it much easier for advertisers to place advertisements and the advertising is displayed more effectively. This means less effort in marketing and is a great help when advertising, especially for inexperienced advertisers.
The dynamic ads can be used under the catalog objective “sales”, because with this objective the social ads placed are automatically dynamic. The dynamic ads can also be used for the objectives “app installations” and “lead generation”.
When using Dynamic Ads, you will two targeting options offered. Once a broad target groups This is where potential customers who have not yet made a purchase or visited the website but have shown interest in the offer are reached. The other option is the RetargetingThis involves addressing potential customers who have already shown interest in certain items on the website or in the app.
In order to place Dynamic Ads, certain requirements must be fulfilled. First, a Catalogue can be set up and this must be linked to the Facebook pixel or the SDK. SDK stands for Software Development Kit and provides free and useful analysis functions for developers and immediately transfers the data feed from the app to Facebook. All items that are to be highlighted must be added to the catalog. This includes all important information about all items that are to be advertised. This includes prices, images, availability and descriptions. This information is then displayed in the dynamic ad.
To use the website, the Facebook pixel must be set up on the website. And to use dynamic ads in an app, the Facebook SDK must be installed in the mobile app. The pixel or SDK must now be linked to the catalog. This makes it possible to show the catalog items to people who have previously seen or searched for them in the app or on the website. Once these requirements have been met, a dynamic ad for products or services can be created via the Ads Manager and campaigns will be played out automatically.
There are different formats of Facebook Dynamic Ads. Carousel Ad, a single image or a collection ad. In addition, various design options such as offers, overlays and slideshows can be made using Facebook’s creative tools. These ads are displayed on Facebook in the feed, on the right column and in the Marketplace. Then also via Instagram Stories and the feed, via Messenger and via the Audience Network.
Facebook Dynamic Ads bring several advantages for you as an advertiser:
Once configured, these ads take all the work off the advertiser’s hands. When potential customers interact, for example on the website, Facebook creates a automated ad tailored exactly to this personThe user is given the viewed product presented again in an ad and this should lead to the completion of a purchase. Furthermore, the content, i.e. the prices and current availability as well as new offers, are always updated automatically when using dynamic ads.
The dynamic ads are also only shown to people who have already interacted with the product or service in some wayThis helps to significantly increase the likelihood of a purchase. The people who then see the dynamic ad don’t even have to have visited the website, because it is enough if their behavior on the Internet indicates that there might be interest in the product. This means that the ads can also be played as a simple retargeting campaign. This means that people who, for example, already had a product in their shopping cart but then decided against buying it are addressed. This is also shown in the following graphic.
Above all Companies with many different products have a great time saving by using Dynamic Ads through catalog sales. These have the possibility of Create a catalog with all articles and services and don’t have to create individual ads for each individual product. Then a campaign can be created that increases sales on, for example, the website by using personalized user-level recommendations for all items from the catalog. So if a user shows interest in an item from that catalog, then Facebook will automatically generate an ad from the product ranges for that person.
Facebook Dynamic Ads are a enormous enrichment and are a great help especially for companies with many products or services. Automated display of ads brings significant time savings and the ads are online highly effectively delivered to potential customers.
We as Facebook Ads Agentur We will be happy to help you place dynamic ads and are available to answer any further questions you may have.
With Dynamic Ads, it is possible to store five different variations for the products, which then results in 30 possible ad variations. These variations are created automatically. Normal Facebook ads have to be updated and tested manually and therefore require a lot of time.
The dynamic ads always consist of individually combined elements such as images, video, text, headline, description or call to action. The entire system is based on machine learning and an algorithm decides who will see which ad, which is why each dynamic ad is different from the others.
With dynamic ads, an algorithm decides who gets which ad based on certain product data that is compared with search terms and user interests.
Whether metaphor, golden cycle or hero’s journey – whoever is involved in storytelling expressive images not only evokes emotions, but also effectively conveys the own messageThe goal: to captivate customers. But no matter which of these tools you use for strategic storytelling, their common origin lies in the Archetypes – so-called Archetypeswhich in psychology describes the entire personality in the form of archetypal ideas and patterns of action define.
In this blog post, you will learn how to use archetypes to create exciting and convincing images for your target group. This will give you a brief Overview of the 12 archetypes and draw the attention of others to the identity or the newly created image of your company.
The Swiss psychiatrist Carl Gustav Jung developed in the 1930s in his work The archetypes and the collective unconscious the idea of archetypes (arche = beginning / type = original, model). These are Archetypes and archetypes of the human psychewhich are anchored in the “collective unconscious” and to which all people have access across cultures – without language barriers.
Their common core is reflected in Images which find their creative expression in the form of individually linked ideas, fantasies and stories. They trigger the same feelings and chains of images in all viewers across every generation and culture. But be careful: Die 12 most important archetypes of marketing Although they are based on the idea of archetypes by CG Jung, they were not developed by him himself. Their origin is unknown.
Archetypes are no stereotypesalthough both expressions are characterized by their figurative character and Characteristics In psychology, the archetype carries an image that affects the environment from the “inside out”, while the stereotype is created by social attributions from the “outside in”.
The 12 archetypes help companies to to find your own identity and/or to realignThis pays off in account-based marketing, for example, when you use your figurative language to specific target group If you also use video content on your own website, on Instagram, Facebook, etc., your target customers can get an even better picture of your company. This will not only increase the Brand communication and positioning improved, but also the entire content planning within our own ranks.
You want to present your products and services to target groups on international level make available? Archetypisches Storytelling is the first choice if you want to be understood by everyone around the world. Use your archetype as a template to attract full attention with the right content design.
Overall there are 12 Archetypesin the four groups which all address archetypes in the collective unconscious of humanity: Order, fulfillment, change and connection.
For example, the Held courageous and strong-willed to move forward in the world with his Performance To leave traces that bring about change. The wizard impresses with its visionary and idealistic perspective, bringing about change through a Transformation Each type has individual characteristics that evoke feelings and associations in others.
The archetypes used in the world of marketing are proper names described in the masculine form. They are not intended to represent individuals, but concepts that relate to companies and marketing strategies.
For the protector it is about Compassion, care and warmth. This guy wants to help others and give them a better life.
This is how the brand advertises Heinz with the slogan “Grown Not Made” for their real and natural tomato ketchup. Companies from the Health and food industry as well as in the Automotive industry the image of a protector:
Rulers are dominant, self-confident, cultured and responsible, setting the tone in a leading position. Behind this is the need for Control and powerwhich can be seen, for example, in the first Mercedes Benz slogan “Always ahead of its time!” This conveys a particularly high standard of quality and safety, which other companies this archetype to yourself:
The Creator creates through Innovation constantly comes up with new ideas and acts proactively and creatively. With his vision, he looks purposefully to the future in order to achieve perfection. This is the case at the hardware store Hornbach visible, who relies on his saying “There is always something to do”.
In addition to artists and architects, other brands as creative inspiration:
Anyone who sells himself as “innocent” triggers in others the feeling of purity Through trust, honesty and positive feelings, customers should feel like they are in paradise. Images of smiling faces, children, babies and animals are often used, because the ultimate goal is Luck:
The archetype of the wise man is closely associated with a comprehensive and broad To know linked by having it after years of experience through his analytical skills This type is often associated with thoughtful, trustworthy and intelligent characteristics, which appeals particularly to people who are thirsty for knowledge. The search for wisdom begins with the first click in the largest search engine in the world.
Explorers strive for Freedom and are not afraid to try new and bold approaches. They need the “kick” and throw themselves into the adventure with a willingness to take risks, which is why they are considered to be extremely individualistic and independent They want to act as freely as possible from classical traditions, but also run the risk of wandering aimlessly through the world.
Sensations, scandals and dramas? Anyone who breaks rules, goes against the opinion of others or causes a shocking stir wants with all their might to Revolution This often leaves younger people Traces by their rebellious side A well-known example is the slogan “Geiz ist Geil” (“Stinginess is great”) of the electronics retailer Saturn, which is aimed at teenagers, young adults and anyone with an “inner rebel”. This also includes other brands such as:
Anyone who feels magically attracted to something is often dealing with a magician. With his visionary ideas and high ideals, he enchants his audience and convinces with his creative streak. The prime example of this is the Walt Disney Company, whose target audience is children and the whole family. In this way, the world is transformed into a better place, while Manipulation but can be the dark side of this dream world. Another brand like Apple delighted, however – similar to a dream catcher – by a Eye-catcher and uses the expression “miracle thing” from a magician’s vocabulary for his apple.
Whether in competition, research or emergency operations – when it comes to an adventurous action, heroes appear. They always fight for the good and take on the role of rescuer, while strong, courageous and helpful With these characteristics they create change in the world through their PerformanceThey usually have a story to tell, which is known in storytelling as the “hero’s journey.” This archetype is also associated with companies that are committed to sustainability insert. Duracell For example, it advertises long-lasting batteries:
Everything your heart desires! This could be the typical slogan of a company that has taken the archetype of the lover to its heart. Passion, sensuality, security and closeness are among the essential attributes through which the other person special appreciation The brand Kinder Bars For example, it not only appeals to children, but also to all chocolate fans with its “recipes to fall in love with” who want to enjoy the hearty pleasure of fresh spring feelings.
Jokes, buffoons and fun-lovers have one thing in common: they live in the here and now and want to entertain others and make them laugh. Behind this is the image of the fool, who in fairy tales resembles a trickster figure (e.g. the clever fox) who creates chaos in the order of the universe and stands for sociability. humorous, entertaining and likeable However, he can also appear disrespectful and cynical to his contemporaries and make fun of others. Self-irony it makes up for this disadvantage. For example, Media Markt advertises with a popular self-ironic slogan “Media Markt – I’m not stupid”, while other companies such as Axe and Einhorn place even greater emphasis on visual stimuli for funny moments:
Unlike the hero, who stands out from his surroundings, the Everyman is in harmony with his fellow men. At the same time, he reaches the masses through his down-to-earth, responsible and goal-oriented character and has a high degree of adaptability. The Everyman addresses every segment of the population and creates connections by connecting them through the feeling of Affiliation With its philosophy of “Save first, then buy”, the Sparkasse relies on such a down-to-earth guiding principle, which is also evident in other companies:
You don’t know who you are actually dealing with? Then you will meet the Anyone. The name itself Xpert Digital alludes to the trusting relationship with our customers, as the word comes from the English ad (advertising)the Latin to trust (Vertrauen) and the Latin videre (see) For example, we do not rush into the action like the hero, but instead develop purposeful a sustainable solution to help them more visibility on the web, increase their traffic and optimize the entire advertising process. With great attention to detail, we direct our work for “everyone” and all persons who place their trust in us. This is evident at first glance through the two nested hearts in our logo, with an eye in the middle…
Anyone who has ever dealt with Facebook Ads Manager knows that there are many options when creating an ad. Starting with the Selection of marketing goal a new campaign. In addition to the goals such as traffic and lead generation Above all, the Facebook Ads conversion was implemented in marketing and offers the advertiser several advantages. So, what are you waiting for? Get started with your Facebook Ads!
In this blog post will everything about Facebook Conversion Ads explained. On the one hand, what advantages you as an advertising operator can derive from it and, on the other hand, how you can create your own conversion ad using Facebook’s advertising manager.
Conversion Ads are Facebook advertisements that… Advertising goal “Conversion” track. In this context, conversion means something like deals. The deals help the advertiser to further expand business on the website and therefore have an impact on increasing visitor numbers. The conversion ad encourages people to complete transactions on the website or app and ultimately increases sales. The conversion ads are used to… AIncrease the number of valuable actions on the website, app or messenger. Actions include, but are not limited to, landing page views, messages, purchasing a product or subscribing to a newsletter. So a desired action is defined and if it is carried out, it is a successful conversion. The following image shows a view from Ads Manager. This view shows the different goals a marketing manager can select. On the far right is the term “Conversions”, which must be selected if you want to create a Facebook conversion ad.
In order for you to be able to run conversion ads, a few requirements must be met. For one thing, it will Facebook-Pixel oder die Conversion API needed if a website is to be used for conversion. When using an app, app events must be created. The conversion ads use the Facebook pixel on the website for tracking so that the right visitors can be reached with the ads who are most likely to take the desired actions.
On the other hand, when using the Facebook Pixel, the Data protection declaration expanded become. Because visitors to your website must be informed that the data will be passed on to Facebook. This can ideally be done with one Cookie notice which allows visitors to allow or block cookies. This should also be in the so-called Opt-in procedure This means that the data is only sent to Facebook after the visitor has agreed to all cookies on the site.
It should now be clear to everyone that conversion ads have some advantages. But when does it make sense to use conversion as a campaign goal? The most common and important goals for placing a conversion ad are:
Reason for this is that With the help of conversion ads, Facebook’s huge database can be used effectively. Because with the advertising objective, Facebook automatically looks for users and then shows them the ad who are most likely to carry out the desired action (conversion). And the more successful conversions are generated, the smarter Facebook becomes about the similarities and interests of users that are relevant to the ad. Because of this, it is important that the target group is not chosen too specifically in advance, because Facebook takes care of finding the right ones target group largely automatic.
Below you will find one Step by step instructions Shown how you can create your own ads with the goal of conversion in 4 steps.
At the beginning there must be one Facebook-Pixel can be created in the Ads Manager. There you have to click on the three lines or on the word “Ads Manager” at the top left next to the Facebook logo. A menu opens where you have to click on the word “Pixels”. If you don’t have a pixel yet, you will be asked to create a pixel. Then click on “Create your own code manually”, then click “Continue” and then click “Done” again.
In the next step you have to Install Facebook pixels on your website. This installation depends on the system you used to build your website.
In the third step you have to enter your Expand privacy policy and thus inform your visitors that the Facebook pixel is being used. You also need to give your website visitors the option to opt out of sending data.
The last thing you can do is through Ads Manager Create an advertising campaign with the goal of conversion, since you have now met all the requirements. Now you can create as many conversion campaigns as you want.
Many advertisers have already had experience with Facebook advertising and have often not achieved the desired results. But simply saying “I’ll just create an ad and achieve higher sales” is not right and is hardly possible, especially for beginners. Placing advertisements is included constant experimentation and a clear strategy tied together. It’s important to test many variations of your ads against each other. This is the only way you can find the best combination for you and be successful. That means test different texts and images, videos and other display formats against each other and see what works best with your target group and which ad, for example, has the most interactions.
Using Facebook Conversion Ads is a good way to achieve valuable actions on your websiteby encouraging visitors and users to do so. Advertisers should definitely consider these ads, especially if they are looking for more sales, consultation requests, or newsletter subscribers. Experimentation plays an extremely important role when placing these ads and in general with any Facebook ads. This is the only way you can be successful with your social ads!
We as Facebook Ads Agentur We will be happy to help you create and place advertisements with the advertising goal of conversion and will be happy to help you if you have any questions or difficulties.
Conversions show you how often certain actions, such as purchases or “add to cart,” were recorded by your Facebook pixel, your app or your offline events.
The Facebook pixel is required for the placement of Facebook Conversion Ads. This is a great help when it comes to optimizing Facebook and Instagram ads. This pixel allows advertisers to measure actions on their own website. This allows users to be targeted through a retargeting campaign.
In addition to the Facebook conversion ads, there is also the so-called conversation rate. This metric indicates which ad generates the most conversions after being clicked. On average, a good conversation rate is around 10%.
In the digital marketing world, there are now many methods to promote your content and your business. One option is to create a blog. You advertise using editorial content and articles for your products and services. But why should you choose this exact marketing channel? We will give you an answer to this in the following blog post!
In order to understand what a corporate blog is, it is first important to know what blogging is. Blogging means writing something on a blog. A blog is a so-called Internet diaryin which different contributions are arranged chronologically.
Simply put, a corporate blog is a weblog run by a company, in other words a company blog. A corporate blog serves as the flagship of a company and offers an information platform for your customers.
In order for you to be successful with your blog, it is important to define clear goals before starting. This makes it easier for you to measure success, optimize it and create high-quality content.
Now you understand what a corporate blog is and you may be wondering: what is the difference from a regular blog? A standard blog is run by a private individual and usually serves as a main source of income or hobby. These can be, for example, collaborations or internet diaries.
Things are different with the corporate blog. This is managed by one or more employees of the respective company. Although the blog does not act as a main source of income, that does not mean that it cannot generate sales. Quite the opposite. Since the corporate blog is a marketing channel, it provides traffic, which in turn generates leads. Your blog turns users into customers!
Is running a company blog outdated? Are you kidding me? Are you serious when you say that! We’ll show you what advantages a blog offers for your company.
By skillfully imparting knowledge to your customers, you show that you know your industry like the back of your hand. However, your blog must target group-specific, relevant topics included, otherwise you won’t get any added value from it. Old articles should be revised regularly to always provide customers with up-to-date information.
Your company’s reach will be improved by regularly posting posts on your blog. The more regularly you post, the more likely it is that the blog posts will reach as many people as possible. Frequent posts increase traffic to the website.
CTAs can easily be included in a post without the reader finding them annoying. A CTA (Call to Action) is a call to action for the readership, such as “Read now!” If the CTAs are chosen appropriately, you will benefit from them. By clicking the CTAs, more leads are generated.
Good blog articles not only accompany existing visitors along the customer journey, but also improve the ranking of your website neue Leads generated. With the help of search engine optimized and high-quality content, your site will quickly move up in the search results.
By providing users with helpful tips, you strengthen relationships and trust in you and your company. Satisfied users recommend your blog to others. Through Word of mouth New visitors become aware of you and potential leads are generated.
Your website counts Owned Media. So you are the owner and have full control. You decide what, when and how is posted. Additionally, posting on owned media channels is more credible because you can provide your clientele with the information you see fit.
You can allow users to write comments or leave a rating on your blog. This way you get direct feedback from the readers of your company blog. You will find out where there is still room for improvement or which texts are particularly well received. You can base your implementation on this.
Not all blogs are the same. It differs depending on the target group, content and intent.
In summary, a corporate blog is an excellent marketing channel. It highlights you as an expert and thus offers the opportunity to generate additional leads.
Would you like to get started with your own corporate blog and thereby increase your sales? Then Xpert Digital is the right place for you! As a professional content marketing agency, we are happy to help you successfully place your content on the market. Contact us today!
A corporate blog is a company’s Internet diary and serves as a marketing channel.
A blog is more likely to be read by readers than a website because it provides added value. The company’s products and content can be placed more easily, so that users become customers.
A corporate blog serves as a company’s marketing channel and not as its main source of income. A normal blog, on the other hand, serves as a private person’s main source of income or hobby.
Facebook Ads have taken the lead, especially in social media marketing. Because no other platform is as accurate Targeting Possibilities and many setting options for advertising, like on Facebook. But it is precisely these advantages that make it difficult for many advertisers to successfully place advertisements. You may also be asking yourself the question: What makes a successful Facebook ad? Of course, this cannot be answered in general terms, as a number of factors depend on it. But we can help you optimize your ads and have identified the basic characteristics of successful ads.
This blog post is about Best practices for creating and running ads on Facebook so that you too can advertise successfully with Facebook Ads.
The social media platform Facebook offers you one A wide range of options for creating your advertisements. Your ad performance depends on which marketing strategy you pursue and how you implement it. We have identified five important criteria for good performance.
Facebook offers you a lot when it comes to targeting. You should also use this for yourself. Because it is better to address a small group of customers than a huge group who will not have a real interest in your product or service.
With Facebook you have many options to target a specific target group. You can search there by interests, demographics, age, location, and more, and you can narrow down the group greatly and ensure that only high-quality data comes in.
Ads that are visually supported by images, videos or graphics are most likely to be remembered and shared. So it doesn’t matter what the ad is about, what matters is that the image is attractive and of high quality. The Facebook algorithm also prefers visually supported ads and displays them in a prioritized manner.
It is also important that you test many formats on your target group and see which medium produces the most desired reactions. Because every user group reacts differently to the different formats. So test yourself and experiment. Because constant monotony of your media will not bring you closer to your goals. The following screenshot shows the formats that you can use via Facebook Ads Manager.
In order to achieve your goal, such as generating leads, you need to integrate a call-to-action into the ad. By doing this, you are asking users to perform a certain action. This includes, for example, the request to go to the website, click on a specific landing page or subscribe to a newsletter. This call-to-action is necessary so that the target group knows what to do. Simply being presented with a text with a suitable image will usually not lead to the desired action.
As a rule, Facebook users skim the Textthat they only get displayed on Facebook. To ensure that your message gets across, it is advisable to keep the text as short and concise as possible.
There should also be as little text as possible in the images. Because with a text content of less than 20%, the ads placed perform significantly better than an image with a lot of text. The Facebook algorithm is responsible for this, among other things. So reduce the font size and use fewer words so that your ads perform well.
With the help of retargeting campaigns, companies from a wide range of industries have already achieved many successes. Retargeting is particularly impressive due to its low wastage and high conversion rates. Because who doesn’t know it: you were in an online shop and looked at clothes. However, you have decided against purchasing for the time being.
A little later you will suddenly see the great pants you saw on Facebook ads. Now you decide to make a purchase. This type of advertising is very effective and works wonders! This retargeting process is shown in the graphic below:
In order for the retargeting campaigns to work, you should consider the following things:
As you can see from these best practice examples Creating and running successful ads on Facebook is not rocket science. It is important that you get enough information and experiment with a wide variety of formats, texts, targeting options and advertising goals, optimize and see what works well for you. Because from good, but also especially from negative, experiences and results, you learn a lot about how the advertising manager works and about your own target group. Practice makes perfect!
We as Facebook Ads Agentur We will be happy to answer any questions or problems you may have and help you place your Facebook ads.
There is no general answer to this because every user group reacts differently to different ad formats. However, the carousel ad has already achieved good results for many companies because they are designed to be more interactive. This also increases the time users spend on the ad and the interactions of Facebook users.
Understanding who your potential customers are is the most important factor when running Facebook Ads. If the customer group is not properly known, targeted advertisements cannot be placed. There are so-called personas as support. A persona is a fictional character that represents your target audience. This makes it easier for you to understand your target group better and then make the targeting settings.
This question can be answered very simply: Yes! Facebook Ads are very effective and can reach and address specific target groups according to your wishes and ideas.
Category pages or product category pages are landing pages that list the products offered by an online shop sorted by different categories. They help interested users compare products and make a selection. Category pages are very important for the search engine ranking of online retail, as they are often the entrance to the online shop.
In this article you will find out why Structure of category pages is crucial to sales success and how to use search engine optimization (SEO) to create the perfect category page. Is your shop still in the planning stage? Here you will find 10 valuable tips for setting up your online shop!
Potential customers rarely search directly for a specific online shop. Instead, they enter a keyword, for example a product, into the search engine. Google and Co. create a list of websites around the keyword.
In order to get on the shortlist of interested parties, it is important that your website is displayed on the first page of the ranking and as high as possible. But how does this work?
A good ranking is the key word here. SEO (Search Engine Optimization), i.e. search engine optimization, makes your shop more visible in the online jungle. If you optimize your website, it will be easier to find and more interested people will find your products. This is how you increase traffic and sales in the long term.
The first impression is important: Users usually don’t google “Online Shop XY”, but rather a specific product that they would like to buy or that they are interested in. You will therefore not be taken to the homepage of an online shop, but rather directly to the corresponding category page. If this page is confusing, poorly structured or gives a dubious impression, you will probably quickly leave it without completing the purchase.
Category pages therefore often decide Success of an online shop. In addition, online shopping eliminates a large part of the advice that would otherwise take place in person. In the best case, the category page replaces the consultation and provides customers with enough general information about the product to make a qualitative decision. Satisfied customers drive your shop forward, so working on attractive category pages is worth it.
Die basic functions a category page are:
How do you build your website in a clear and structured way so that visitors can quickly find their way around and get to the products on offer that interest them? Two types of category pages help you:
Using the Perfect Spa online shop as an example, you can see higher-level and lower-level categories:
The overarching category “Sauna” provides an overview and includes additional, specific pages that provide visitors with a… fast navigation to the products you are looking for.
A logical structure is the be-all and end-all for a sales website and ensures quick and uncomplicated navigation. Do not put all products on one page, but rather organize them into categories and, if necessary, subcategories.
The so-called breadcrumb Navigation shows visitors to your website their current position and the higher-level pages, as here in the example of the medmasters online shop:
Die clear structure helps those interested to find their way around and, if necessary, go back a step to get to the desired products. This improves the user-friendliness of the website and invites you to linger.
The attractive design of a website also includes images because they also encourage purchase. Make sure your Product and category images of high quality are. Poorly chosen photos often have a negative impact on the purchase decision, as buyers naturally expect quality from their product.
Each page includes a description of the respective category or products. The headline should Main Keyword and the introduction, which is displayed as a short section above the products/subcategories, gives a brief insight into the topic. The remaining text, the so-called long text, is created under the product selection.
Anyone who is interested in a particular product already searches for it very specifically and usually receives a lot of results and choices. If your page is not clearly structured, visitors will choose another one. Therefore, make sure that you not only arrange the products in a visually structured manner, but also all of them important information to provide.
Below the product photo should Name, Details, Quick View, Sale Options and if necessary, further information such as reviews can be found. Many online shops work with one in addition to the tried and tested shopping cart system Wish list or a watch list. These work similarly, as individual products can be easily saved and accessed at a later time. Strategies like these lead to one improved user experience.
Further measures can include “Related Searches”, i.e. suggestions for products that are often purchased together. Highlights such as “bestsellers” or “our recommendation” for certain products make it easier for those interested to choose from a wide range of offers and give you the feeling that you have made the right choice. In certain areas of online trading it can also make sense to Brand categories to make it possible to search for products from a specific brand with one click. This way you benefit from brand awareness and also improve your ranking in search engines when searching for specific brands.
Category texts describe and explain the product category and individual types of products and thus help users make purchasing decisions. In order to be found by search engines, you need good content, i.e. the web texts must be adapted to the requirements of search engines.
Well-known search engines such as Google are constantly being developed with the aim of suggesting the most suitable results possible to their users. Among other things, they work with us to do this Keywords. The search term (e.g. “shoes”) is linked to certain other words that fit the topic and are already used by well-ranking websites in connection with the search term (e.g. women’s shoes, men’s shoes, sports shoes, etc.). One Keywordanalyse shows you the relevant keywords for your search term (also: main keyword). These should appear in your category text to rank high.
A Keyword-Tool helps you find the right terms. Attention: The method known as keyword stuffing of simply inserting relevant words as a list is now recognized and penalized by Google. The search engine giant strives for helpful content for its users. So always write your texts for people, not just for search engines. In addition, you also want to use the text to convince visitors to your website to make a purchase, so a well-thought-out text is doubly worthwhile.
As already mentioned, the introduction (also: teaser) of your category text should be short and concise and should be placed directly at the beginning of the respective category page. This is how visitors receive one overview, but are not distracted from the products by too much text. If you have to scroll through pages of text, you may lose interest in purchasing. The long text is therefore placed under the product selection and serves as a replacement for purchasing advice. He explains the category, gives an overview of the selection and highlights the advantages and disadvantages of different products.
Tips for high-performance SEO category texts:
Some keyword tools can also help you with this Choice of text lengthby displaying the word count of well-ranking texts for the main keyword. Tip: Do not artificially lengthen the text if all the important information is already included. It should provide information clearly and without lengthy ramblings, otherwise users may become bored and quickly leave your site. If the text becomes too long, you can work with so-called accordions (fold-out content).
Category pages are usually the first pages through which interested parties come to your shop. They represent your entire website and should therefore be attractive and structured. In order to even appear in the search engines, a good ranking is essential. For this purpose, the category page is adapted to the requirements of the search engines, i.e. SEO optimized. If you follow the tips mentioned in the text for building and optimizing category pages, the number of visitors (also: traffic) to your online shop and thus your sales should increase.
Would you like to have experts create sophisticated category pages for your online shop? Xpert Digital We will be happy to support you and assist you as a competent SEO agency from Cologne. Contact us for a free initial consultation!
Category pages provide an overview of the various products offered in a particular category. Interested users often reach the respective online shop directly via a category page. The overview helps you select products, encourages browsing and generates organic traffic for the website.
The length of the text depends on the products and scope of the offer. Equip your text with the necessary information for potential buyers and use the appropriate keywords. Do not extend the text unnecessarily, otherwise you could lose the visitors’ attention. Many keyword tools give the average text length for the respective keyword and thus help you orientate yourself in terms of scope.
Keyword-Tools…
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