SEO strategy – this is how you succeed in successful development!
Search engines regularly update their requirements for websites, which rank them at different levels. Many companies are now aware of the importance of SEO Strategy, but the expenditure which is behind it is often underestimated.
If you want to do good search engine optimization using organic traffic, you must first understand that this is not a nice feature that can be operated on the side. Instead, SEO requires close supervision and optimization so that you can constantly keep your website’s visibility at a high level. So it needs one ingenious plan and a strategy to meet the wants and needs of your customers. In this contribution, we will show you what to look out for with regard to SEO and how a successful SEO strategy is structured.
What is an SEO strategy?
An SEO strategy describes the method of designing, optimizing, and changing a website such as a blog using SEO in such a way that it achieves the desired Search engine standards as Google matches best. Which methods are successful and how, change at regular intervals, as search engines, update their definitions of what constitutes good SEO? However, it can be clearly seen that the trend toward the highest possible keyword density is decreasing. In the worst case, you can only achieve the so-called keyword stuffing which has significant negative consequences on the ranking of your website and, in the worst case, an Exclusion of Indexing leads. Instead, you should make it a point to consider long-tail keywords, since users primarily act with such search terms.
Defining different themes for a website forms the basis for a so-called Thematic cluster strategy This includes various, overarching topics that consist of a large number of individual keywords. On the second level are sub-topics, which in turn are represented by long-tail keywords. The corresponding structuring gives you clarity and an overview of your content, while your customers find what they are looking for on topics relevant to them.
What is an SEO strategy?
First of all: the one universal There is no such thing as an SEO strategy. The development always depends on the individual characteristics and goals of your company as well as on the behavioral patterns of your target group. Once you know which one needs should be taken into account by both sides, you can start planning and creating an SEO strategy. This basically consists of the following four pillars which may vary in content from company to company:
- Define company goals
- Analyze target group
- Take technical and content SEO measures
- Set priorities with regard to the individual measures
These elements build on each other and are not intended as a static strategy, but rather as one Bundle of individual measures, which are related to each other. The needs of the target groups have a high priority as all subsequent steps deal with how to meet them. Without knowing what your customers want, you cannot start with the first concrete SEO measures.
7 steps to a successful SEO strategy!
An SEO strategy is one long-term measure to increase your traffic, your conversions, and therefore your sales. Therefore, there is no quickly implementable plan that will help you to increase customer satisfaction overnight. Instead, SEO strategies turn out to be Marathon – not as a sprint. The following steps will help you build a successful search engine optimization plan piece by piece.
Step 1: Define your goals and KPIs
Before you really start developing an SEO strategy, you should first define business needs and goals. What should SEO do for the company? Does the business model fit SEO and vice versa? And finally: Does SEO even make sense for your business? As mentioned before, SEO requires a lot of preparation, effort, and time. Therefore, you should first deal intensively with whether all these factors are worthwhile and pay off in the long run will. In order to be able to measure your success, the definition is also different KPIs (Key Performance Indicators) necessary. These are measurable key figures that provide meaningful information about your SEO strategy.
Step 2: Competitor Analysis
To determine where your company ranks in the marketplace, you should take a look at the competitor before making your SEO Strategy. How big is the competition? Is there a “big fish” and many “small fish”? What development is the competition currently going through? These factors can be based on the size of other websites as well as the SEO traffic of the competition determined.
Step 3: Find out your own SEO status quo
In the next step, it’s time to analyze your own website and check for the existing content potential for improvement to check. You may even discover problems that negatively affect the user experience and can fix them at the same time. However, the SEO check is not just about technical aspects like the loading time of the website, but also about the type of content that you offer. You should also pay attention to internal links and references to external websites (backlinks).
Step 4: Research keywords
In terms of keyword research, it’s all about filtering out relevant aspects for your customers and from the most important keywords and subject areas to create. You should make sure that the overarching, relevant topics suit you as a company. It is of little use to you if the keyword in question has the highest search volume but is not associated with your website. Subtopics to be found that fit the main topics and logically link to them. Long-tail keywords are ideal for this, as they are usually more special and unique for SEO Strategy.
Step 5: Create a content strategy
Thanks to the pre-determined cluster of topics, it suits your Fixed schedule with a clear structure that you can use as a guide. The existing keywords tell you which topics you should include. This allows you planning security because you know months in advance when which texts will be finished and published.
Step 6: Evaluate results and take action
The long-term knowledge gained about your website and existing content should not only serve you as information – you should also derive measures from it. If the user experience proves to be lacking, you should restructure your website or aim for a relaunch if necessary before making an SEO Strategy. The setting of the Action priorities doesn’t fall short. What is absolutely necessary for your website – and what could you do without if necessary? Determine which aspects you should focus on to save valuable resources.
Step 7: Ongoing Monitoring and Optimization
Regarding SEO, it is immensely important to always be on the current status stay and adapt and optimize your strategy flexibly. What is a priority today may be completely unimportant to Google in a year’s time? So check back regularly to blogs or Google yourself about the current relevant standards and update your previous optimization. Don’t be afraid to continuously optimize your SEO strategy – it’s worth it!
SEO is not a sprint, but a marathon – this fact can be clearly confirmed by the many aspects, preparation, and intensive planning that such an SEO strategy requires. For long-term projects like this, your focus should be primarily on the needs of your customers lie. If they don’t find any helpful content on your website, they will quickly disappear again. Away from too many keywords towards structured ones subject areas with added value for the user – that should be your motto. If you have the necessary resources and accumulated knowledge to plan and implement a long-term SEO strategy, you should definitely take this step and face the challenge.
Need help planning your SEO strategy? As an SEO agency, we develop and optimize long-term measures and ensure that you achieve your goals and inspire customers.
Frequently Asked Questions
What is an SEO strategy?
An SEO strategy means optimizing, adapting, and updating a website so that it meets the requirements of search engines such as Google and achieves a high ranking. This can be on- and off-page optimization.
Which SEO strategy is currently trending?
The major search engines are currently placing more value on certain topics than on keywords, as the former has a clear structure and offers the user added value. The topic clusters usually consist of keywords as main topics and long-tail keywords as subtopics.
What are the steps involved in creating an SEO strategy?
Basically, the following steps must be followed when developing an SEO strategy: definition of your own goals, analysis of the competition, determination of the status quo, keyword research, creation of a content strategy, evaluation of the results, and prioritization as well as the ongoing monitoring and adjustment of the Strategy.
Read More: The SEO Trends for 2023
Hidden opportunities in Google Ads: discover them today
Today I will take you through various possibilities of Google Ads, the existence of which is not known to everyone. Interesting!
If you have been involved in the SEA profession for years, you will know these possibilities. But as a less experienced user, you might miss some of the hidden parts of the interface.
No worries – I’m going to help you! In this blog, you will discover a number of lesser-known features within Google Ads that can help you make your marketing activities even better.
Advanced control technology of Google Ads
Sometimes you just have to look for those parts. There are all kinds of features and possibilities that hide, simply waiting to be discovered.
Such a hidden tool is the advanced control function. To find them, navigate to Tools & Settings > Strategies. Next, look for the button labeled “advanced controls”.
Once you’ve found it, you can adjust two things: Data exclusions and Seasonal adjustments
With data exclusions, you can exclude certain data from the total dataset. This can be useful if there has been a measurement problem or if you want to exclude certain outliers that cause noise in the algorithm.
The data remains visible but is no longer included by the Google Ads algorithm.
With a measurement issue, it may be that the algorithm has become upset.
If you suddenly measure twice as much turnover, that is a signal for your bidding strategy to start bidding. While this is actually not the case at all. Data exclusions ensure that this is resolved.
The other functionality is seasonal customization.
This method allows you to adjust bids during upcoming events, such as a sale or promotion.
Only use seasonal adjustments if you expect a serious change in conversion rates, as “Smart Bidding” already manages seasonal events.
Seasonal adjustments are ideal for short events of one to seven days. They don’t work as well if you use them for longer periods of time (more than fourteen days at a time).
If an event is coming that you think could benefit from seasonal adjustments, be sure to take advantage of it.
You say to Google: “Please note, I expect a peak in sales coming, do you make sure you are ready?”.
The next tip is really hugely well-hidden. And actually, we think Google doesn’t want you to use it either:
Automatic extension settings.
Google increasingly makes its own dynamic extensions or copy, fully automatic. However, these automatic extensions often do not correspond at all to the corporate identity or message that you want to convey. You can also just pause it.
First, navigate to Extensions > Summary. Scroll down to automated extensions and press the three dots with ‘more’ on the right. Here you click on ‘Advanced settings’ and voilà, there they are.
All ready to be turned off.
So don’t get frustrated, remember that you have the power to change them!
The item library is actually not hidden. But so little use is made of it that I take it with me.
It’s like a drive where you can store all your images and banners grouped together. In the item library, you can create your own folders. For example, easily sort your footage based on seasons/promotions, etc.
Do you use a lot of different content? Then this is a very nice tool!
The ‘Make video’ function is quite hidden here. You’ll find it under the same heading.
This way you can immediately make a beautiful video of your images. Which can be useful for Performance Max.
Migration tool Performance Max
A little SEA specialist has known for a few months that this is coming.
Google is constantly changing the way we do things.
Sometimes it involves small things, such as a new button or layout in the interface. But sometimes it’s a big change that affects the way we work every day.
For some a curse, for others a blessing. Whatever you think about it, you will have to learn to work with it.
Google will automatically convert the Smart Shopping campaigns, but you can already do this yourself. Go to your Shopping campaigns, click on the recommendations, and voilà there is the one-click migration tool from Google.
Note: you still have to add a few things yourself, but it is an easy way to keep your current Smart Shopping set-up.
If you’re like most marketers, you’ve probably cursed Performance Max at least once. We don’t get a lot of information about the distribution of expenses by channel.
We challenge you to dive into the ‘reports’ tab and see what insights you can find.
The first step is to get a better understanding of where your money is going.
So go ahead, take the plunge and see what you can discover about the performance of your Performance Max campaign.
Portfolio bidding strategy in Google Ads
Old school, but still alive and working: the portfolio of bidding strategies.
Portfolio bidding is a great way to manage multiple campaigns at the same time.
It’s very simple: where you normally use one strategy per campaign, here you use one bidding strategy for multiple Google Ads campaigns together.
Now we come to the hidden part. You can still work with a maximum CPC under advanced settings.
For example, you can set up a tCPA or tROAS where you determine your maximum click price yourself. This is not possible with a separate bidding strategy.
Spoiler Alert: tCPA and tROAS will be phased out to convert and maximize conversion value.
There is a good chance that with this phase-out, this tool will eventually disappear.
Ready for the first step towards CLV?
Then think about optimizing customer value over the past 12 months. This option is located under ‘Added value for the customer under the tab ‘Measurement’.
You can see here exactly how many weeks a customer is on average. But also how much the average customer generates in terms of turnover over a longer period of time.
Easily see the distribution between your valuable customers, average customers, and one-time customers. Think about how a strategy increases the share of valuable customers and analyze whether the strategy works.
6 great tips to get started!
Have you implemented everything? And are you looking for more? Coincidentally already heard about reporting conversions with cart data and costs_of_goods_sold? There are always new things to discover in Google Ads. That’s what makes the profession so beautiful. Please contact us if we can help you with anything!\
Read More: The SEO Trends for 2023
5 reasons to use LinkedIn for B2B marketing
With more than 750 million members worldwide, LinkedIn has become the number one website for companies.
That alone should convince you to focus on marketing via LinkedIn.
Curious about 5 other reasons to get started with LinkedIn for B2B marketing? Then read on!
On LinkedIn, as a B2B marketer, you can find a new business partner, introduce a company to potential customers and attract new talent to join your company as an employee.
But you can also get valuable benefits from it with the right use of marketing.
Reason 1: Content!
Where social media channels are often used as a pastime, which is different from LinkedIn.
LinkedIn is mainly used for professional networking and for development. A time investment!
LinkedIn users are often engaged in self-development and gaining knowledge about their field.
When you use LinkedIn for B2B marketing, you have the advantage of context. Users are open to content that is really relevant to them.
As a company, you can perfectly respond to this with your content!
Example: A LinkedIn user is looking for a time management solution for his/her company or training software for their employees, and look – there you are.
When you advertise on LinkedIn, your ads appear in a news feed filled with industry news, expert advice, and insights and recommendations from colleagues.
An advertisement on LinkedIn will therefore be better received in this context than an advertisement on Facebook.
When a lead generation ad is shown on LinkedIn, it is shown to people who want to improve their industry. When it is shown on Facebook, it is visible to someone between different private photos.
This may be the same person, but think about it: When are you most likely to fill out a form to read a work-related white paper or case study? When you’re in relax mode? Or when you’re in work mode?
Much of the data LinkedIn uses for ad targeting comes directly from its users.
If used in the right way, this data brings your company to the attention of the most valuable target groups.
Reason 2: Business targeting capabilities
For each campaign, you need to carefully consider which target group you want to reach and how you can reach them.
This way you can reach users who are actually looking for your product or service. This way you can respond to their questions and needs.
But what possibilities are there in terms of targeting?
Target at the company level
Often you already have an idea of which or what kind of companies you want to focus on.
Based on a company level, you have several options.
On the one hand, you can choose a specific industry and, for example, companies with a certain number of employees with LinkedIn for B2B marketing.
Do you already know specific company names? Then you can also reach the employees of a specific company by targeting company names.
Depending on your target group, you can already target very specifically with this option.
Target at the job level
Do you not want to focus on specific companies, but on functions?
Then you can target based on job titles.
Because everyone on LinkedIn has entered a job title, you can target very specifically in this way.
In addition, you can also select based on seniority. For example, don’t want to reach interns with your ads? Then you exclude it.
Targeting on a personal level
Don’t know someone’s exact job title? Or do you want to reach beyond industry or function?
Then you can also use targeting based on skills, groups, education level, etc.
For example, when you use multiple IT job titles, you might reach people with those job titles, but not someone in IT with an unclear job title.
One way to address this is to also target skills. This way you also reach people who have IT skill on their LinkedIn profile.
What works best? That’s a matter of testing!
Set up different audiences with the same ads and compare the results.
Reason 3: Use your own data effectively
Do you already know who exactly you want to reach?
Upload a list of emails and LinkedIn will match those emails with user profiles.
When your list successfully matches 300 or more profiles, the end result is a matched audience that you can use in any campaign on LinkedIn.
Do you want to reach people who are similar to your current customers?
Then create a look-a-like audience based on your customer list.
In this way, LinkedIn looks at which profiles match and match your current customers.
This way you reach a completely new target group.
Reason 4: The right tool at the right time
Of course, it has been known for a long time that it is becoming increasingly difficult to reach people organically on social platforms.
Social advertising is one of the ways to reach prospects.
LinkedIn’s advertising platform provides everything a marketer needs to ensure that the ads reach the right people with an effective ad spend.
In addition to the countless targeting options that LinkedIn offers, there are also multiple advertising products available.
LinkedIn offers different advertising goals so that there is always a suitable objective for your campaign! Below they are listed:
Brand awareness: Tell people about your product, service, or organization.
Website visits: Drive traffic to your website or marketing landing pages.
Interactions: Increase engagement with your content, such as likes, comments, shares, landing page clicks, or clicks or tracks from your LinkedIn page.
Video views: Share videos with more people.
Lead generation: Find leads on LinkedIn using a lead generation form pre-populated with LinkedIn profile information.
Website conversions: Capture leads on your website or drives leads that are valuable to your business.
Applicants: Tell more people about relevant vacancies at your company or send applicants to your vacancies.
Talent leads: The talent leads objective is only available to companies with an active LinkedIn Recruiter contract. Generate leads from candidates who are interested in career opportunities within your company.
Reason 5: Make use of your employees
As with everything in business, your employees are the most important thing.
Give them the resources they need to thrive.
Employees can be a good source for distributing content on LinkedIn.
With well-optimized profiles, employees can become important assets and spokespersons for your company.
Optimized profiles — both your company’s and employees’ — boost visibility in search results.
Google doesn’t leave LinkedIn out of the page-crawling fun. Google will crawl both employee and company profiles. So use your profiles and update them regularly to highlight what’s important.
Another way to get more out of LinkedIn is through employee reinforcement.
When an employee shares one of your LinkedIn posts, the organic reach will be strengthened.
As with Facebook, organic posts on business pages rarely appear in the average user’s newsfeed.
But once someone shares the post, it will appear in many more feeds. Take advantage of that!
Time to get started and get the most out of your LinkedIn page! Do you want to know more about LinkedIn for B2B marketing or do you need help? Please contact us!
Read More: Create perfect lead magnets that customers can’t ignore
3 steps that will help you grow your brand
Branding takes a lot of time and it is difficult to measure? You often hear this reaction when you drop the term ‘branding’.
Fortunately, this is a thing of the past.
I can already hear you thinking, “How do I get people to recognize my brand? And what does it take to make them part of the buying process?”.
I’ll help you on your way!
By getting started with the principles below, you will grow faster than ever before.
The 3 principles for brand growth:
- The louder the better
- Mix it & fix it
- Stand out of the crowd
The louder the better
The more people who know your brand, the larger your market share is. That’s just the way it works.
According to research, there is a strong link between market share growth and investment.
In other words: SOV (share of voice) = SOM (share of market). That basically means that when you shout louder (spend more money), you end up taking a larger share of the pie.
In other words: you have a larger market share, your share of market.
Just an example. Think of a physical Friday afternoon market. The one man behind his vegetable stall who screams so loudly probably also has most people at his stall.
This is the same effect as online.
How do you know if you are using this tactic optimally?
The most reliable is calculating the excess share of voice where you compare your SUM to your competition.
For this it is important that you have the figures ready. But… it can be a big challenge to get this done yourself.
Looking for an alternative? Look at the share of search (SOS). This is the percentage of a brand’s total search volume relative to its competitors.
Studies show that SOS often equals SOM.
By looking at the search volume of a product category versus your brand name plus product category, you can find out how you stand.
Here’s a quick look:
SOV = Share of voice
SUM = Share of market
SOS = Share of search
But beware! It’s not a matter of ‘just increasing budgets’.
Increase your budgets and only start shouting louder after you have the following two principles in order: mix it and fix itandstand out of the crowd.
Mix it & Fix it
Performance and branding are two different things.
Performance teams focus on short-term results such as conversions, while brand managers think about the whole funnel and creating brand awareness.
You can imagine that this can cause quite a few discussions within a company when you split the two teams.
Why do we settle for impressions in a branding campaign and why is the emphasis on a higher CTR and a lower CPC for performance?
These two approaches reinforce each other when they are combined.
Take a look at your branding campaign with your performance glasses on. And vice versa.
For example, the performance team can learn from storytelling. The branding team in their time again of applying more analysis and data-driven decision making.
Ideally, you no longer want to look at performance or branding.
Instead, you look at brand growth. The growth of your brand.
That’s what you end up doing it for.
Mix your teams and make use of each other’s strengths. Only in this way can you really grow.
Mix it and fix it.
Make sure you have a healthy balance between your long-term and short-term campaigns.
The overall ratio between brand building and sales activity is 60:40. This of course depends on the industry and the maturity of the brand. This is based on official research by Les Binet & Peter Field.
This way you achieve results much faster. You can also determine your next steps more clearly on the basis of data.
Stand out of the crowd
Social media channels are designed to let you scroll.
We see 4,000 ads a day. Bizarre a lot!
Sometimes it feels like we stand out in the crowd, because our ad just scrolled by without being clicked on or even noticed!
Imagine what this means for your business…
How do you make sure you stand out?
It’s super important that you get people to stop scrolling.
You have to find something that sets you apart. You have to dare to jump out of the crowd.
By being creative you have a chance to be seen and remembered. According to Nielsen research, creativity even has a 49% impact on final sales.
What can you do to stand out?
Start working on your brand salience!
Brand salience is a similar metric to brand awareness. The difference is that brand salience is aimed at measuring awareness during the actual purchase decision rather than overall brand visibility.
If you have a high brand of salience, then you have a strong brand presence that consumers recognize and think of when they need a product.
An example: suppose you are in the mood for coffee and are on your way to a customer appointment.
Where would you stop to get a coffee? Which brands are you thinking of at the moment when you want to make a purchase?
Right, those are the brands that have a high brand of salience for you.
Ask yourself, “Which coffee brands do you know?”.
The answer you get to this is brand awareness.
It is therefore very important to map out where your customer may be thinking of you.
This way you can increase your brand salience and make a difference with your brand and if you want to know how to attract more customers to your brand, you may check the article “Create perfect lead magnets that customers can’t ignore.”
If you are looking for a good Digital Marketing Company in Kolkata that can handle your Social Media Marketing or Brand Promotion, then you may check our reviews on Google.
Create perfect lead magnets that customers can’t ignore
You scroll for hours and hours on social media along different pages. Ask yourself: “What really catches my attention?”. When do you stop scrolling and take the time to read something?
While scrolling, you are distracting your brain, overstimulating it, and taking your focus away. As an organization, you want your content to stand out. You want to stimulate the customer and ensure that you come to the attention.
In this blog, we tell you how to create lead magnets that do not pass your customer by.
A good example: how do you tell a detailed story to a good friend during a big and busy concert? Pretty tricky huh? It can also be difficult to make your ads stand out on platforms such as Facebook and Instagram.
Productive Mindset for lead generation
Advertisements on social media are often aimed at getting people off the platform. So basically you use a platform to advertise and then you want the customer to go off that platform and visit your website. Quite a difficult task.
If you want to succeed in that, you have to ensure a productive mindset among users. A productive mindset consists of:
Focus, attention, and interest can be retained by sending the perfect message at the right time and in the right place. What helps you with that are lead magnets.
The secret ingredients for epic lead magnets
When you start using lead magnets, you have to focus on a target group that is problem-aware. After all, they are looking for a solution. The image below shows you where they are located.
A lead magnet ensures that you make this group solution-aware. With your lead magnet, you offer a solution to their problem.
Ingredient #1: the target group that benefits from the lead magnet
Ask yourself: is the target group defined without being too niche?
Below you can see examples of lead magnets that have worked and have not worked. The bottom lead magnets did not achieve the right result because the focus was too much on a niche target group.
|Lead magnet |||Target audience|
|9 Health Benefits of Beans||Healthy foodies ✅|
|A legal checklist for starting a business in Rotterdam||Entrepreneurs in Rotterdam ✅|
|5 must-haves for reaching retirement age||Parents reaching ❌ retirement age|
|7 Tax Saving Strategies for Pharmacy Owners||Pharmacy owners ❌|
Don’t make the target audience too specific. It becomes all the more difficult to get hold of them.
Ingredient #2: The applicability of the content
Ask yourself: Can the reader use this now or is there more work to be done?
We’ve been talking about attention retention. You can only hold a user’s attention for a short time. After all, they want to scroll further quickly to see holiday photos or cool videos.
In this short time frame, you have to make sure that the reader does not have to do too much work to take action. Otherwise, you’ll lose them. Below you can see two examples of lead magnets that have or have not worked. Are you watching?
|Lead magnet |||Kind|
|Spaghetti with scallops||Recipe ✅|
|5 easy exercises to learn the English language||Exercises ✅|
|7 financial strategies for brokers||Strategies ❌|
|How to: buying investment properties||Buyers guide ❌|
Recipes always do well. You read the lead magnet in the afternoon and can get started the same evening. Users can put themselves to work right away.
The same goes for 5 easy exercises to learn English. This lead magnet is successful because an important ‘keyword’ is used. The word ‘easy’ tells the reader that there is not much work behind this lead magnet. Other words you can use are for example: simple, simple, or small.
For example, a word that you should avoid in a lead magnet strategy. That word makes the reader think that there is still a lot of work to be done. At that point, readers drop out.
Ingredient #3: The relevance of the lead magnet
Ask yourself: is the content on time or is it poorly timed?
The title of your lead magnet is important. With this, you finally trigger the reader. A successful lead magnet often contains a year or time in the title. It makes the reader aware that it is or may be relevant at the moment.
Take a look at the examples below:
|Lead magnet |||Timing|
|Why you should buy real estate in East Groningen right now||Good content: right time ✅|
|Why You Should Consider Building a Modular Home in 2022||Good content: right time ✅|
|How to buy a house as a starter||Good content: wrong time ❌|
|How to sell your dental practice||Good content: niche time ❌|
Two lead magnets have had no success. Why is that? The timing of both lead magnets was wrong. For many people, it is currently hardly possible to buy a house because of the scarcity of the housing market. Starters continue to rent and cannot yet buy a house. A good example of timing is key.
Ingredient #4: The emotion the lead magnet evokes
Ask yourself: Could this topic work in small talk or is it too focused on productivity and work?
When the latter is the case, you won’t get many downloads. Topics that appeal to the reader are often topics that you also discuss in the bar, for example. It should be a topic that people like to talk about.
|Lead magnet |||Emotion|
|How we can positively influence our daily lives with compassion||Compassionate and caring ✅|
|10 lessons to find happiness in life||Happy and fulfilled ✅|
|Is it cheaper to buy or rent a water heater?||Productive and informative ❌|
|Three essential checklists for a safe working environment||Practical and work-related ❌|
When you scroll through your social media feed, you don’t think of a water heater. That is exactly the reason that this lead magnet was not a success. It’s a topic that doesn’t appeal to readers easily.
To respond to the emotions of readers, you can use a number of smart words. Words like positivity, impact, and happiness release dopamine in our brains. We make a connection between these words and our feelings. A successful lead magnet responds to these emotions.
Convert readers to buyers
A successful lead magnet contains the above 4 ingredients. The last step is that users actually read the lead magnet. The infographic below gives you insight into how you can ensure that a lead magnet is read.
It doesn’t stop at sending one e-mail. Many emails end up somewhere between the dozens of emails you receive in a day. Therefore, send users a reminder to open the lead magnet.
Follow the further step-by-step plan to actually turn readers into buyers. Step by step you create the perfect lead magnet and if you need help from any marketing agency then we are always ready with our market-tested lead generation strategies.
If you are looking for a good Website Design Company in Kolkata that makes SEO-friendly websites, then you may check our reviews on Google.