Who hasn’t experienced this: Your next social media post is coming up and you don’t know what to publish? Constantly posting the same content bores your followers. That’s why you should make your social media presence as varied, informative, humorous and exciting as possible. But above all, your page should have a Added value for your community offer.
In this blog post we have given you a list of 55 Social Media Content Ideen created that you can use for your social media pages. Get inspired and gain new followers!
Social Media Content
It is important that you have a gGood balance between entertainment and relevant information Over time, you will find a good combination for yourself that works best for your users. But don’t rest on your laurels. In social media and online in general, everything changes rapidly with ever-changing trends. So always try new things and design Make your site as varied as possible.
When publishing social media posts, there are four things you need to consider. First and foremost, of course, is the Content. You need to offer added value to your users and create a well-considered plan. Then Positivity still of great importance. Infect your followers with your good mood and be a positive point in the otherwise often stressful everyday life of your target groupNext, it is important that you to interact. This means commenting and liking posts and participating in discussions. Show interest and be present so that you are perceived as a reliable contact person. The last point is the Timing when publishing your posts. Every community on Facebook, Twitter, TikTok and so on has different activity times on social media, you should know these and post something online exactly when many of them are active.
55 content ideas for your social media page
For a better overview, the 55 content ideas are in different categories For example, posts that encourage interaction from your users (engaging content), company posts or various ideas for image and video content.
Category 1: Promote interaction
1. Do a challenge.18
A challenge allows you to encourage your users to interact more. For example, set a challenge in which they have to take the best photo of xy. You will then publish the best one in your story. If possible, include your product there.
2. Create competitions.
Competitions always work. Of course, the prize must be attractive to your target group. In the best case, your followers can win your product or a product that has not yet been released. Your reach and number of followers will increase dramatically!
3. Ask your followers questions.
Questions always work. Whether about your product or service or other topics. This way you encourage interaction and can get in touch with your followers by responding to comments.
4. Hold a quiz.
A quiz is usually very well received by users. It allows them to use their own knowledge and see how well they do. Instagram already has a feature in the story that makes this much easier.
5. Have your followers complete a sentence.
If you want to increase engagement on your social channels, try posting an incomplete sentence and then asking your community to complete it. Feel free to be humorous and it will surely generate some entertaining comments.
6. Conduct a survey.
Surveys are a great way to find out what your users think about certain things. You can create a survey about your offer and get valuable feedback.
7. Let your followers choose the caption.
This is a great way to get your users to interact more. Instead of you coming up with a caption, ask your followers to come up with a caption and write it in the comments.
Category 2: Posts about your company
8. Take your followers with behind-the-scenes.
Why not give a glimpse behind the scenes? What does your workplace look like? Or record a short video about your production. This content is very authentic and creates trust among your customers.
9. Introduce your team.
What face is behind your social media accounts and behind your brand? Give your followers an insight into your team and briefly introduce your team members and your area of responsibility.
10. Inform about the exact contents of your product.
Provide information about the ingredients in your product. This is a very relevant aspect for many customers. This way, they don’t have to do any research themselves, but you provide the information in a simple way.
11. Job advertisements are also content.
Are you looking for new employees? Then use your social media pages for this! Because job advertisements are also relevant content.
12. Celebrate your employees.
Has one of your employees put in a lot of effort and hard work to help you achieve a goal? Or is a milestone birthday coming up? Let them and others know how much they are appreciated!
13. Take your followers through a typical day.
What is your daily routine? First a coffee and then straight to the meeting? Why not take your customers with you and show them what tasks you do and how you work together with your team.
14. Draw attention to your offer.
Of course, you should also present your products or services alongside other added value. However, this content should not predominate, as your followers could otherwise leave your page due to too much advertising.
15. Mention your new blog posts.
Have you uploaded a new blog post to your website? Promote it on your social platforms! This will generate more traffic to your website and at the same time have useful content for your pages.
16. Explain your mission.
What exactly is your company’s mission? What do you want to achieve? Summarize in one sentence what added value or problem you want to solve. For example: We help companies optimize their social media presence.
17. Look to the future.
Do you have big plans for the future? Do you know your field inside out? Take your followers with you and tell them what you will face in the future. How will your industry develop or what trends and difficulties will you face?
18. Report on your goals.
What are your company’s current goals? Let your community participate! This creates a sense of community and encourages your users to check your site more often for updates or similar.
19. Tell us something personal.
To help your customers get to know you better, tell them something about your life. This will give them a better picture and make them feel more connected to you and the company.
20. Share your experiences.
Have you been in your business for years? Then tell us about the experiences you have had during that time. Regardless of your company, experiences are always interesting for your followers.
21. Include press reports/interviews.
Has your brand been mentioned positively in a newspaper? Or have you conducted an interview that was published? Use these articles and turn them into your own content for your pages.
22. Give away a product.
Make your followers happy! Start a prize draw and ask your users to link other people so that they can take part in the draw. This way you can also make new people aware of your brand.
23. Report on your successes.
Have you reached 10,000 followers? Or sold 100,000 products? You can mention these successes on your social media pages!
24. Tell your story of how you got to where you are today.
You too started small. Your background story is sure to be interesting for many of your users. You can create a kind of story from it and plan several content posts over a longer period of time.
25. Recommend tools or programs you use.
Without your tools, many things probably wouldn’t work so well. There are an incredible number of tools that make your life easier, especially in social media marketing. So why not tell your followers what makes your work easier? Maybe you can help one or two of them.
26. Also express mistakes you have made.
No one runs a business and everything that goes with it without making mistakes. That’s completely normal and human. So own up to your mistakes and talk about them openly!
27. Share content from your own blog posts.
Do you have a large number of blog posts on your website? Then use the older posts and create informative postings and link to your blog.
28. Take your followers along on the journey to new products.
Are you currently developing a new product? Take your users along with you on the journey! This brings your customers closer to the product and the likelihood that they will buy once the product is released is significantly higher.
Category 3: Informative contributions
29. Inform about holidays.
Mentioning holidays is also always a good idea to fill your page with content. Whether it’s Christmas, Hanukkah, or Halloween, consider your entire customer base.
30. Bring in current events.
What are your customers currently concerned about? Bring up topics that are currently highly relevant, such as elections, environmental disasters or other things happening in the world. However, the topic of politics must be handled with caution, as opinions are usually very divided there.
31. Feature other interesting accounts.
Have you discovered another exciting account? Let your followers know about your discovery. Of course, the topic can be different from your actual area of expertise.
32. Inform your followers with interesting numbers, facts and statistics.
These numbers probably won’t make anyone buy something. But they are certainly informative. The most interesting things are the number of users on your social networks or similar. Important: Explain these figures…
