Every advertiser should now be aware of the importance of social ads in marketing today. Facebook Ads play an absolutely important role in online advertising. The images in these ads attract attention from your target group and are considered eye-catchers. But the texts then convince the reader to take action. So you have to in just two or three sentences Your potential customers about your product or service convince. That’s why it’s vital that you think about your Facebook Ads copy to get the most out of your ads.
This blog post is about the difference between organic posts and Facebook Ads and what you should consider when writing an advertising copy.
What is the difference between a Facebook Ads text and an organic Facebook post?
At Facebook Ads it is about Advertisementsthat cost the advertiser money. These ads can be created and published in the Ads Manager. There you can specify, among other things, which people should see this ad and how much budget can be used per day. The target group can either be people who have never heard of the product or service or people who have already shown interest. The reach is therefore usually relatively large and promising. Facebook Ads are used to generate attention, traffic, leads or clicks. All of these metrics are shown to you in detail in the manager and you can analyze and regularly monitor the results of your efforts.
Organic Posts can be published on Facebook by anyone free of charge. However, these postings will also only shown to people who follow your page. Or the friends of these people when the followers share posts, like them or write comments. The reach is therefore very limited. Should you simply neglect the organic posts and only rely on advertisements? No! Because the existing community wants to receive clear added value from your site and with Content and offers.
In the following graphic you can see the difference between organic posts and Facebook Ads. You can recognize an ad by the note “Sponsored” below the name of the page. You can also add call-to-action buttons to ads, such as “Download” here. If users click on it, they are redirected to an external page, such as your website. Here users can download an e-book. This click is then displayed in Facebook’s ad manager and you can check the results. With the organic post, on the other hand, users can only interact and cannot perform any other functions.
To be successful on social media, you should run Facebook ads as well as publish organic posts. This is the only way to build new customer relationships and maintain them in the long term.
What makes a good advertising copy?
We give them Tipshow to write an optimal advertising text for your Facebook Ads. When creating a text, there are a few things that need to be taken into account. Be it the right way to address your customer group, the length of the text or certain information that should definitely be included. In the following graphic you can see the structure of an ad on Facebook. The text is the primary textwhich ultimately provides the most important information for the user and can trigger actions if done well.
Target group address
Do you know your target group? Because that is the be-all and end-all when writing texts! You want to reach and address your customer group correctly and that starts with the first sentence. Only when you know your customers will you know how to address them and what interests and needs they have.
As a rule, a personal approach in the You-Formbecause the ads will usually appear between messages from personal contacts. A formal address would often be too artificial and pretentious in this case. But of course the address depends on the product or service you want to sell. If your customer group is a rather serious community, for example, you should Sie-Form Also use a direct approach and avoid “one” statementsSo, relate requests and questions to the users to encourage interaction and thereby gain more reach and attention.
Get to the point with information
You must Clearly communicate added value and benefits in the shortest possible timeOnly content that addresses a specific need is relevant to users and is competitive in the large mass of content. Keep your Text rather short and capture the attention of your target group in the first few words. Because after a certain number of words, your text will be abbreviated. In order for users to continue reading, they have to actively press the “Show more…” button.
Also, be sure to bring a Call-to-action with as part of the text. This encourages your customer group to take a specific action. For example, you can encourage users to visit your website, download an e-book or interact. Interaction would be, for example, writing a comment, liking or sharing the image.
Using Emojis
Emojis help as visual support to illustrate the content and can highlight certain information and your offers. Since users often use emojis when writing in their private lives, using them in advertising copy seems much more relaxed and personal. This is important because your ads will be shown in the user’s personal news feed, between posts from friends and family.
Awaken emotions
To arouse the interest of your potential customers, speak the problem or the concerns your customer group has, right in. In the next step, you will present your product or service to the the solution of the problemThis way, you can take advantage of the suffering that a person is currently experiencing. Because price or quality is not always the biggest and most important factor at a given moment. You give your customers hope and relief and don’t present them with bare facts and figures.
Conclusion
Writing texts is theoretically not rocket science, but tailor-made Writing for individual audiences requires research and time. Only if you invest this, you can successfully generate new customers through Facebook Ads. So regularly question your texts and test them for success. By conducting A/B tests directly on Facebook, you can see which type of text works best with your target group. You can implement and take these findings into account for future texts. Always test different versions and Do not be afraid of new things and experiments!
We as Facebook Ads Agentur We will be happy to help you create your ads for social media platforms and are available to answer any questions you may have.
Frequently asked questions
What makes a good Facebook Ads text?
Your advertising text must communicate the benefits of your product or service clearly and concisely. Put the customer at the center and give users a call to action. Be creative and individual and dare to stand out!
What if a Facebook Ads text doesn’t produce the desired results?
If you have followed the tips and your text still doesn’t work, there could be a number of reasons for this. Check whether the campaign goal and target group match. Or create new texts and test them against each other.
How to write a good Facebook Ads text?
The most important thing is that you know your customer group and their needs and interests. Do your research and put yourself in the shoes of your potential customers. You also need to know the exact added value of your offer and be able to communicate it. This applies to Facebook, Instagram and Google.
