Are you still unsure which platform to use for your ads? Google and Facebook are absolute classics among online marketing platforms and both offer a lot of potential. The two giants provide you the largest advertising networks in the world for your internet advertising! We will help you make the right choice for your marketing.
In this blog post we explain the Differences between Facebook Ads and Google Ads and show you the most important factors .
Which platform should you use for your ads?
When making this decision, you have to take a number of things into consideration. Among other things, it is very relevant what goals you are pursuing with your campaigns. More reach? More leads? Or more attention? You also have to consider what kind of product or service your company wants to sell and which online network would be a better fit for that.
What is your campaign goal?
Before you commit, you need to be clear about your campaign goals. So what do you want to achieve? Because Facebook and Google both have very different potentials and speak different target groups Facebook is a network in which users want to be in mutual exchange and communication is generally the main focus. Google is more about searching for specific terms or offers. Users therefore already have a specific need and want to satisfy it. Facebook therefore focuses on the user personality and behavior, while Google focuses on the precise intentions of potential customers.
Facebook Ads
With the social media platform Facebook you can Attention and arouse initial interest among users. You can get them excited about your product or service and build a brand with its own community. Another relevant point is that you can get in direct contact with the target group and encourage interaction. Facebook also relies on visually appealing ads, which have become very important on every social site.
Google Ads
Since Google users are looking for something specific, usually with specific purchase requestyou should be shown suitable offers there. With the help of Google Adsalso known as Google AdWords before 2018, you can make your offer more visible compared to competitors’ products. The probability that you will generate purchases and thus sales is very high. In addition, Google addresses a larger and more diverse target group that cannot be targeted as precisely as on Facebook.
What kind of product or service do you sell?
In order to be successful with Google Ads, users must actually be looking for the product or want to solve the associated problem. So you have to check whether the search engine has a corresponding search volume for the search terms that suit you. You can use tools such as the Google Keyword Planner for this. Below is a Google Ads ad. There, people actively searched for “Find Keys” and the searcher was then shown suitable products. If your product is not being searched for directly, you should first generate attention with your campaign.
You can gain this attention through the Facebook platform. Here it plays an important role creative images and ad copy to create ads that users will get stuck on. A large search volume is not required here, as you approach users with your ad and they do not have to research themselves to find your product. The following image shows an example Facebook ad as it appears in a user’s feed on their mobile phone. It quickly becomes apparent that the focus is on the creative. So you have to try to put your products or services in the right light in the most unique and creative way possible.
A distinction is also made here between so-called push and pull marketing. Google is a pull channel because users themselves ask questions and search for a product or service. Pinterest is also a very well-known Pull-Marketing Instrument. Facebook, on the other hand, is part of Push-MarketingThis is where the advertised items are pushed to the end customer. This draws attention to them without the users looking for them directly or even knowing that such a product exists. Offer your potential customers clear added value and precise information that you present in an appealing way. This is how you can convince them of your product.
Conclusion
Both platforms therefore have a right to exist for different purposes. You need to be clear about what your goal is and whether there is an active search volume. If you have enough search volume, it makes sense to start with Google Ads Management, as the barriers to entry are lower there. If there are not enough searches, then you should opt for Facebook Ads. Both platforms allow you to analyze your results. You have Google Analytics on the one hand and Facebook’s Ads Manager with precise results on the other. Of course, you also have the option of using both platforms in parallel, so you can get the most out of your ads.
We as Google Ads and Facebook Ads Agentur We will be happy to support you in your decision and are available to answer any further questions you may have!
Frequently asked questions
Where do Google Ads appear?
The ads will appear directly above or below the search results in Google Search. On Google Maps, as well as in the app, your ads can appear next to, above or below the search results. Finally, you can find your ads on Google Play under the “Shopping” tab.
What placement options are available for Facebook Ads?
In general, you can use the Facebook Ads Manager to place ads on three different platforms. Firstly, of course, on Facebook, then Instagram and on the Audience Networks. On Facebook itself, the ad can be displayed in the right column, in the normal news feed, in Messenger, in-stream videos or in the story. On Instagram, you can also create either an in-feed ad, a story or a reel.
What is the difference in costs between the two platforms?
With Google Ads, you only have to pay per click. These costs generally range between €0.05 and €4.00, but there is no upper limit, which is why click prices of €20 are also possible. Facebook Ads operates an auction system, which means that advertisers place bids to win the right to run their advertising campaigns. The price therefore depends on who else wants to advertise. However, you can set a minimum and maximum budget.
