With 1.8 billion daily users worldwide, Facebook is still one of the most popular social networks. Furthermore, a social media presence is also essential for companies these days. The Facebook company page offers a good platform for this and can be created in just a few steps.
In this blog post, you will learn how to publish the page, what you need to consider and what advantages a Facebook presence has for your company.
What is a Facebook business page?
The company website is basically the Your company’s Facebook profileIt offers the opportunity to represent your own company in social networks. On the one hand, you can provide important information about your company and regularly share news about your products or services, but on the other hand you can also get in direct contact with potential customers.
Why do you need a company website?
The Facebook company page serves to support the presence of your company on Social Media. In addition, it has many functions that are not available to private profiles on Facebook. These include insights with which you can evaluate posts, target groups, etc., but also the option to create advertisements and many other tools.
Potential customer can still easily get in touch with you via a company page. Last but not least, Facebook is still absolutely relevant as a social network alongside Instagram and Co. In Germany alone, almost 26 million people use the platform several times a day. You can also set up a Facebook shop via your company page.
Create a Facebook business page
Setting up a Facebook business page is for freeTo create a page for your business, you must first log in with your own Facebook profile.
Now select in the menu on your homepage under the item Create ‘Page’.
In the next step, give your page a apt names. You should then choose a category that best describes your company.
By clicking on ‘Create a page’ takes you to the design of your company page. You can then enter your business data.
Designing the Facebook company page
When it comes to designing your page, Facebook offers a relatively large amount of flexibility when it comes to choosing text and images. Below we’ll show you what you should consider when creating content.
Profile picture with recognition value
Be sure to choose a memorable profile photo. This can, for example, be your logo or a representative person. The image will be displayed in searches, on your Facebook page at the top left and in a small format next to your posts. In order to be found more easily in searches, it should therefore both catch the eye of the platform’s users and remain in their memory in the long term.
Tip: This cover photo should attract attention. This will be displayed as a banner at the top of your company page and therefore must be in high resolution.
Provide information
In the edit section you can provide important information about your company and add relevant links. Try to keep it relatively short and refer to detailed texts on your website etc. – but all the necessary data should be there to get a good first impression of your company.
Set up Call To Action
Below your cover photo you can add a button with a CTA This can, for example, encourage potential customers to visit your website or book your service. Simply enter the relevant link.
Tips for a successful company website
At this point we would like to give you some tips to make your Facebook company page even more successful and generate more reach or leads.
Share videos
In addition to the classic sharing of photos, Video content very relevant. These are particularly popular with the algorithms of social networks and currently achieve a high reach. In addition, moving images are better perceived by the users of the platforms anyway, as they stand out well from static postings.
Use insights
Be sure to check the The analysis Your Facebook company page. Here you can not only find out which posts are performing particularly well and which are not, but you can also see a lot of data about your target group. What do your target groups look like? Is your content addressing the right users? When are they most often online and is your company’s posting behavior aligned with this? Facebook Insights help you tailor your online presence even more precisely to your target customers.
Be active
It is important to have a presence on social platforms as a company. Report regularly on news about your company or your product portfolio, share insights behind the scenes. It is important that you interact with your target group: answer every comment, publish content regularly… Placing advertisements can also bring you more sales or make users aware of you and your company – our social media team will be happy to advise you on all questions about advertising and Facebook Ads!
Reach your target customers with the right strategy
Of course, you shouldn’t just post randomly on your company page. The priority is to provide relevant content with added value for your target customers. By regularly using Insights, you get feedback on your posts and can Content If necessary, adjust directly. A Editorial planwhich gives you an overview of the planned posts and topics. A good social media strategy is essential here.
Do you have any further questions about Facebook company pages or do you need help with design and content creation? As your Facebook Ads agency, we are always available to help and advise you!
Frequently asked questions
How do you create a Facebook business page?
First, you have to create a ‘page’ via the start menu, which is assigned to certain company categories. You can then choose a profile picture, cover photo, etc.
What are the advantages of a company website?
With a presence on Facebook, companies can not only regularly inform about news, but also get in direct contact with (potential) customers.
