The Facebook Ads Manager is necessary for everyone who sponsored content on the social media platforms Facebook and Instagram for a specific target group I want to publish. The tool manages all ad groups and is used to target your advertising. The options offered by the Ads Manager and how you can work as efficiently as possible in the Ads Manager are explained step by step in the following blog article.
First of all, we would like to point out that if you have any questions, Terminology about Facebook Ads in this Facebook Glossary find.
Create Ads Manager Account
Every Facebook user has access to Registration have their own advertising account. This can be accessed via the left column on the Facebook Home page can be achieved:
When you click on “Ads Manager” opens in the Ads account of the registered User. You can find out which advertising account you are in above links (blue frame).
More Advertising accounts can be created via the Facebook Business Manager It is possible to create 5 advertising accounts per Business Manager. However, the limit increases depending on advertising expenditure. Use different advertising accounts if different products be advertised.
A Business Manager Account is created per company and can be created in just a few steps. The Business Manager manages all assets in the company settings, such as the Facebook page, the Instagram account, advertising accounts, the Facebook pixel or product catalogs. As soon as more people If you want to work on an advertising account or integrate a Facebook Pixel, the Business Manager Account will be used necessary conditionThe Business Manager also offers the opportunity to network with other Business Managers in the form of a “Partners” to connect. This way cross-company access so that you can use the rights to other accounts if you wish.
Ads manager for Instagram and Facebook
Basically, for Facebook and Instagram none separate ad manager. The Control The ads in the respective ad groups are created during the creation process via the Placements You can therefore place an ad on either social media platform at the same time switch or the other platform exclude.
Features of the Facebook Ads Manager
The Facebook Ads Manager manages all ad groups and advertisements published on Facebook and Instagram. This means that it is exclusively sponsored content. The structures of a campaign are fundamental to the structure of the Ads Manager. A campaign consists of a The campaign legsone Ad group levelin which the target groups are defined and a Ad level. These three tabs can also be found in the Ads Manager:
The bar under the riders, serves on the one hand to create new campaigns create (“Create”) and on the other hand, to create existing campaigns editto duplicate, Tests to carry out campaigns import or exportset rules and much more. The tools can be used to more efficient to work with Facebook Ads Manager by simplifying your daily routine.
About the Search function Campaigns can be Naming For this reason, it makes sense to set up campaigns from the beginning uniform and universally understandable names to use.
Die Features quite right refer to the Evaluation the Results from the campaigns you run. These can be viewed directly in the Ads Manager. Under “Columns” can view the Key figures This way you can create your own custom Create a view that shows you all the important metrics for your campaigns.
Die “Breakdown” divides the results into certain criteriasuch as age, gender or ranking at the level of Ad groups or for Carousel tickets on the Ad level.
To a detailed report about the results of the campaign, go to “Reports” and then “create a detailed report” and then go to the tool “Advertising Reports” in the Business Manager. There, all important key figures can be compiled in a table, saved and downloaded A more detailed description follows in the next sections.
Reply to comments in Ads Manager
Users often respond to advertisements by clicking Comment In social media marketing, community management is an optimal Care of your potential customers. The ad with comment is in the Ad group tab via the associated ad. This means that if the same ad is created in a separate ad group, it is not the same ad. The ad must be marked and found via the “Edit” field can be called.
In the ad preview you will find a small grey button with an arrow. About “View post” the ad is loaded with all comments so that the advertiser or the person responsible for communication can access these react can.
Tips for creating ads
When creating the advertisements, you should first work out how the campaign should be structured. This means that the goal of the campaign should be defined so that the right display can be chosen. Furthermore, the target group should be clear and, in the best case, even under Target groups be saved. If the advertising texts and the creatives are also already prepared, setting up a campaign will be easy. On social media platforms, you advertise based on interests. Unlike Google, at most keywords are used in the ad text or in the ad creative. Google works with the approach that users already know what they are looking for (pull marketing). Facebook, on the other hand, first draws users’ attention to products that are likely to suit them (push marketing).
If several target groups with different ads are planned in a campaign, it is a good idea to first create an ad group with associated ads as a template. This way, the template can be duplicated for further tests or to expand the campaign without having to make all the settings again. The template should of course be deactivated so that it is not displayed.
Another way to help a post gain more reach and interaction is to use planned or already published posts as advertisements.
So instead of creating a new ad, select “use existing post” in the creation process. This way, posts can collect interactions even before they are published. As long as the post is previously scheduled for day X, it can already be selected as an ad and collect comments and likes via the advertisement. The interactions are retained, so that the post is published on day X with interactions.
Contributions can be made either via the Creator Studio or can be scheduled in advance using the Facebook page’s post options.
Conversely, Ads as organic posts To do this, go to Business Manager “Page posts” and select the correct advertising account.
Now you can see all the advertisements and select the one you want. Click on the button “Actions” top right The ad can then be viewed as an organic post planned or published directly become.
Facebook Ads Manager blocked
If an advertising account blocked it can no longer be edited. If this is the case, you can use the Question mark bottom left of the Ads Manager a message to the Support The request will then automatically refer to the selected advertising account you are currently in. You will usually receive the answer to your request by Mail.
Often, the advertising account itself already contains reasons forwarded to the customer or advertiser, which is why the account is blocked. So first try this Clues so that support is not unnecessarily burdened.
Facebook Ads Manager Payments
Die Payments for the advertisements run through a payment method that must be deposited for the account before campaigns can be published. Credit cards deposited, but also Direct debits Billing and spending limits are set under the menu item “Invoice” set.
Facebook Ads Reports
To evaluate the results of your advertisements, you can use the Ad Reports Similar to the Ads Manager, you can select all relevant metrics that should appear in the report. Below is a individual table with all desired values for the selected period. This report can then saved and downloaded become.
Here too, a kind of Template for ongoing reporting, which can then be used again and again. You can save the new reports with “Save as” so that the template is not overwritten.
Under the name of the report, you will find information that Blau are written. If you click on this information, you can select that a report regularly and automatically by email sent to the person responsible for the advertising account.
For more tips and answers to Social-Media-Marketing Please feel free to contact us. We will be happy to advise you in a free Conversation.
Frequently asked questions
What are the benefits of Facebook Ads?
If you place ads via Facebook’s Ads Manager, there are a number of advantages. You can reach a huge target group via Facebook and can constantly optimize your ads, display them flexibly and get valuable metrics about your target group.
Where are the invoices in Ads Manager?
You need to go to the “Billing” section in Business Manager. There you click on the date drop-down menu and select the date range for the invoices you want to access.
How to set the target audience in Ads Manager?
In the Facebook Ads Manager, you have to click on the navigation system at the top and go to the “Audiences” item. There you can “Create your audience”. There are various options to choose from, such as “Custom Audiences”. You use these when you use the manager for the first time and…
