Social media marketing is more important than ever for companies, which is why more and more people are using Facebook advertising for their business to reach the right target audience. You can create and place advertisements, so-called ads, through Facebook.
In this blog post you will learn everything you need to know about advertising on Facebook.
Advertising with Facebook
Facebook Ads are advertisements that are shown to users of the platform via the Facebook network based on their interests and demographic characteristics. The Facebook network is divided into different segments:
Here the desired Target Groups Ads presented in different formats via different placements on the platform. The ad takes the person who clicks on it through a Call-To-Action-Button to a desired destination. This can be your own website, a landing page or a link to download an app.
Since the companies Facebook and Instagram belong together, Instagram Ads also placed via Facebook. Apart from the different placement options (feed, stories, messenger), the same options for placing advertisements are available here.
Audience Network
The Audience Network is a network of thousands of other websites and apps where advertisers can also Show create and switch and Target groups can be reached outside of Facebook and Instagram. It is comparable to the Google Display Network.
Messenger
In Facebook Messenger, the ads are displayed between chats and lead to a detailed view of the ad, which includes a call-to-action button.
Goals of Facebook Advertising
A variety of possible goals can be achieved with Facebook advertising. Depending on the goals you are pursuing for your company, Traffic generated for your own website, which Brand awareness with targeted brand management, or leads can be collected. A target group can also be encouraged to install an app or watch a video. You can see an overview of all possible goals here:
What are the advantages?
Due to its high number of users – 2 billion monthly users worldwide – Facebook is considered the most important channel for social media marketing. With Facebook, advertisers can therefore filter and address relevant target groups more precisely than with any other medium. Facebook collects information about its users and their demographic characteristics, interests, hobbies and purchasing behavior every day. Thanks to this data, companies can reach their relevant target group with great precision.
“No matter what target group you want to reach – you will definitely find them on Facebook” – Facebook
Detailed targeting
The Targeting The number of ads can be set very precisely so that only the people you want to reach see your ad and scatter loss is avoided. This in turn also means that the amount of advertising you use Advertising budget very efficient is used and you can advertise in a targeted manner.
Custom Audiences und Lookalike Audiences
In addition to targeting ads based on interests and demographic characteristics, Facebook also offers the option of targeting ads to people who have already been in contact with your company (Custom Audience) or who are similar to this target group (Lookalike Audience).
Locales Targeting
This option is particularly interesting for smaller companies that Target groups in a specific city. Facebook allows you to create location-based ads.
Accurate measurement of success
The Ads Manager offers the possibility to measure the success of the ads using numerous key figures and to use this information to optimize the ads so that you can use your advertising budget optimally.
Countless possibilities for creatives
Facebook offers when creating an ad countless possibilitiesto design them creatively and adapt them to your needs. From simple images to videos and interactive surveys, you can let your creativity run wild. This is a big advantage, for example compared to Google Ads, because users can be addressed visually here.
Who is Facebook advertising suitable for?
In theory, anyone can use Facebook Ads Manager to create and run ads or promote organic posts so that they get more visibility. However, since this tool is very comprehensive, if you have a larger budget it is worth getting help to get the best results with your existing budget. Setting up larger campaigns correctly, optimizing them and tracking the results requires specialist knowledge and experience.
How to start
To start with, you don’t have to be an expert to do simple Advertising on Facebook You can find out more by reading Facebook Ads books, for example. Facebook ads are placed via the Facebook Business Suite and the associated Ads Manager. We explain here how to set this up and use it to place your first ad.
Do you need help placing and creating Facebook ads? As a Facebook Ads agency, we are available to provide you with advice and support and are happy to help you develop a social media marketing strategy to achieve your goals.
Frequently asked questions
What is Facebook advertising?
Ads can be placed via Facebook, which are shown to Facebook users within Facebook, Instagram or the Audience Network depending on their demographic characteristics and interests.
What goals can be achieved with Facebook advertising?
Depending on what goals you are pursuing for your business, Facebook offers many different options. For example, you can generate traffic for your own website, increase brand awareness, or collect leads.
What are the benefits of paid Facebook advertising?
With Facebook, advertisers can filter and address relevant target groups more precisely than with any other medium due to the large number of users. The success of advertising measures can be measured precisely using information. In addition, compared to Google, for example, the platform offers numerous options for creatively designing the ads visually.
How can you start running Facebook ads?
The first step is to set up the Facebook Ads Manager and use it to place your own ads. If your budget is higher, we recommend getting expert advice to help you achieve your goals as best as possible with your existing budget.
