Every advertiser knows how complex and time-consuming it is to create new ads for social media. This includes selecting the target groupthe design of the ad and much more. With Facebook Dynamic Ads, this Effort reduced! These ads play automated ads to potential customers via product catalogue and are a good way to Increase salesrelieve marketers of work and save time.
This blog post is about the advantages of Dynamic Ads and what requirements you must meet to use the ads.
What are Dynamic Ads on Facebook?
Dynamic Ads automatically deliver relevant products or services to users based on their interests and actions in social media. This makes it much easier for advertisers to place advertisements and the advertising is displayed more effectively. This means less effort in marketing and is a great help when advertising, especially for inexperienced advertisers.
How Dynamic Ads work and how they are used
The dynamic ads can be used under the catalog objective “sales”, because with this objective the social ads placed are automatically dynamic. The dynamic ads can also be used for the objectives “app installations” and “lead generation”.
When using Dynamic Ads, you will two targeting options offered. Once a broad target groups This is where potential customers who have not yet made a purchase or visited the website but have shown interest in the offer are reached. The other option is the RetargetingThis involves addressing potential customers who have already shown interest in certain items on the website or in the app.
In order to place Dynamic Ads, certain requirements must be fulfilled. First, a Catalogue can be set up and this must be linked to the Facebook pixel or the SDK. SDK stands for Software Development Kit and provides free and useful analysis functions for developers and immediately transfers the data feed from the app to Facebook. All items that are to be highlighted must be added to the catalog. This includes all important information about all items that are to be advertised. This includes prices, images, availability and descriptions. This information is then displayed in the dynamic ad.
To use the website, the Facebook pixel must be set up on the website. And to use dynamic ads in an app, the Facebook SDK must be installed in the mobile app. The pixel or SDK must now be linked to the catalog. This makes it possible to show the catalog items to people who have previously seen or searched for them in the app or on the website. Once these requirements have been met, a dynamic ad for products or services can be created via the Ads Manager and campaigns will be played out automatically.
Ad formats and delivery
There are different formats of Facebook Dynamic Ads. Carousel Ad, a single image or a collection ad. In addition, various design options such as offers, overlays and slideshows can be made using Facebook’s creative tools. These ads are displayed on Facebook in the feed, on the right column and in the Marketplace. Then also via Instagram Stories and the feed, via Messenger and via the Audience Network.
Benefits of Facebook Dynamic Ads
Facebook Dynamic Ads bring several advantages for you as an advertiser:
- significantly less effort, due to Facebook’s automation
- Ads for people who have already been in contact with your product or service
- Time saving especially for companies with a large product range
Once configured, these ads take all the work off the advertiser’s hands. When potential customers interact, for example on the website, Facebook creates a automated ad tailored exactly to this personThe user is given the viewed product presented again in an ad and this should lead to the completion of a purchase. Furthermore, the content, i.e. the prices and current availability as well as new offers, are always updated automatically when using dynamic ads.
The dynamic ads are also only shown to people who have already interacted with the product or service in some wayThis helps to significantly increase the likelihood of a purchase. The people who then see the dynamic ad don’t even have to have visited the website, because it is enough if their behavior on the Internet indicates that there might be interest in the product. This means that the ads can also be played as a simple retargeting campaign. This means that people who, for example, already had a product in their shopping cart but then decided against buying it are addressed. This is also shown in the following graphic.
Above all Companies with many different products have a great time saving by using Dynamic Ads through catalog sales. These have the possibility of Create a catalog with all articles and services and don’t have to create individual ads for each individual product. Then a campaign can be created that increases sales on, for example, the website by using personalized user-level recommendations for all items from the catalog. So if a user shows interest in an item from that catalog, then Facebook will automatically generate an ad from the product ranges for that person.
Conclusion
Facebook Dynamic Ads are a enormous enrichment and are a great help especially for companies with many products or services. Automated display of ads brings significant time savings and the ads are online highly effectively delivered to potential customers.
We as Facebook Ads Agentur We will be happy to help you place dynamic ads and are available to answer any further questions you may have.
Frequently asked questions
How do Dynamic Ads differ from regular Facebook ads?
With Dynamic Ads, it is possible to store five different variations for the products, which then results in 30 possible ad variations. These variations are created automatically. Normal Facebook ads have to be updated and tested manually and therefore require a lot of time.
Do the dynamic ads always look the same when they are displayed?
The dynamic ads always consist of individually combined elements such as images, video, text, headline, description or call to action. The entire system is based on machine learning and an algorithm decides who will see which ad, which is why each dynamic ad is different from the others.
How does Facebook Dynamic Ad decide who gets which ad?
With dynamic ads, an algorithm decides who gets which ad based on certain product data that is compared with search terms and user interests.
