What you need to know about advertising with Facebook Video Ads

Anyone who is active on Facebook knows that the posts posted lead to a variety of Videos instead of static images. Why shouldn’t advertisers adapt to this development? After all, advertisers want their campaigns to fit in well with the environment of the Social Media platform as best as possible. Video Ads also have many other advantages for your company, which we will discuss in more detail in our blog article. We have some Tips prepared for you how to learn more about your target group and how your ads should be structured.

The right formats for Facebook Video Ads

The videos used as ad creatives can be created in different formats and Ads Manager To learn how to create videos within the Ads Manager, see the “Video Create ads on Facebook”. To get an overview of the format in which you can upload your content for your ad, you can find a List of format typesthat are supported. The Size of the video may 4 GB not exceed.

The different Aspect ratios are from the respective placement of your ad. Depending on where the ad is to be displayed, you must consider in advance which Video format You have to upload. For some placements, for example, the ad cannot be played at all without the right format. In other cases, the videos are automatically cut offwhich rarely leads to good results.

Through the placements of your campaign, you can determine where you reach your users. Those, such as those for ads in the Facebook News Feed, are very popular and therefore a bit more expensive. This could Rangedepending on the industry, may be smaller.

Depending on the selected placement of your ad, you will need the video in different formats, similar to Google Ads. For a Story For example, a Portrait format in relation to 9:16 necessary. Otherwise this placement cannot be served. For the Instagram Feed or Carousels become 1:1 Formate used, whereas in Facebook Feed a 4:5 Format is suitable. The 16:9 variant also uses the entire surface of the screen, but the user must first turn the smartphone or tablet horizontally. Facebook published the following overview to illustrate this:

Facebook also offers the option of adjusting the size of videos within the ad manager using the “crop” button. This does not always lead to a good result, which is why the right size from the start makes the most sense for successful marketing. More Infoshow to adjust the sizes afterwards, you will find here.

Length Video Ads

The length of the video also depends on the type of placement. The following table sets out all the requirements regarding the format, length, supported campaign objective and structure of the videos:

Benefits of Video Ads

By advertising with videos, the Attention of people faster. Since the few secondsthat are available to advertisers to get this attention, optimal The moving image is very useful when it comes to advertising. The structure of the video also plays a big role. If the main part of your advertising video only starts after 10 seconds of the intro, you may have already lostFor this reason, the Marke in the first 4 seconds of the video. To extend the viewing time and make the video particularly user-friendly, ideally add a subtitle This allows users to share your video at any time and receive it anywhere. For example, structure your next story ad like this:

• Second 1-3: Attention through Color, Movement and provocation achieve, Marke mention
• Seconds 4-10: Relevant Infosexpressive and convincing Pictures, Product present. Quick cuts or a split screen with subtitles can be used to maintain the suspense.
• 11-15 seconds: Call to action explicitly name, visually emphasize

Through stories you have the opportunity to Screen and thus the space for your product to fully exploitwithout having to pay more for it. Apart from the story format, you can use the videos to make it clear what solution your product is pursuing. Basically, you can remember the following structure:

• Introduction with first attention and brand mention
• Solutions to problems that make it clear why your product is indispensable
• Call to action

Be creative and create a story about your brand and product that you present in your videos and convince potential customers. A unique story also helps your brand to stay in the minds of memory of the user. Do not forcefully promote your product, but tell your Story.

Video advertising without pixels

Another advantage of video ads is that interactions with the video, i.e. video views of varying length, Custom Audiences can be created. In this case, no Facebook pixel necessary to reach users who have already had contact with your brand. to address againThe use of advertisements with video content is therefore an alternative for marketing for those companies that are not permitted to use the Facebook pixel for data protection reasons.

You start the target group creation by using “Video” choose:

You can create retarget audiences after the fact based on how long people watched your video. This way, you can use the length of their video views to determine how interested people seem to be in your product.

You can choose between the following criteria:

To get to know your online target group better or to see whether only the users who watch the video 75 % have seen and are very interested, will also buy the product, you can run different expansions of the target group against each other. The larger the percentage of viewing, the kleiner and the more specific the target groups become in most cases and the smaller the reach accordingly.

In order not to lose too many potential customers too quickly, you should also shorter viewing timesuch as 50%, in the re-address. This way you can reach more people and can further inform them about your product. convinceIf a pixel is present, custom audiences such as website visitors can also be combined so that the Re-address achieved a high reach. After further interactions, you can specify your target group and differentiate between high or low interest.

Promote YouTube videos

A video ad can also be about promoting a link, such as a YouTube video. The difference to an ad with a video as the creative is significant.

The URL of the video will be displayed in the ad depositedHowever, the display itself is not in video format, but only a preview in image format. Furthermore, the persecution the user from the time not possible anymoreas soon as they click on the button and go to the website outside From then on, the results from YouTube would count. Via Facebook, at most, the outgoing link clicks visible.

If you want to run video ads on Facebook and Instagram, you usually have to create a video. The video can be created externally and then uploaded or you can create a video in the sense of a Slideshow von maximum 10 imagesthat are played one after the other within the Ads Manager.

Video Link Ads

Video Link Ads have been available to advertisers since 2015. An ad is Link Adas soon as a Call to Action Button is stored in the ad that is linked to a URL and leads directly to a website. The button is not mandatory, which is why a distinction is made between video/image ad and video/image link ad. The button is a simple way to get more traffic to the website and can, for example, have a positive effect on website purchases.

The Video Creation Kit from Facebook

Create slideshows

To enable everyone to create a video for their ad in no time, Facebook offers the possibility to realize the ideas during the ad creation process. This can be done with Slideshows or with videos by templates use or in addition personalize.

At the ad level, instead of uploading an image or video, select the button “Create slideshow” out of.

This will take you to the overview above, where you can choose between a template, the format or your own creation before clicking on “Further” button.

Now you can insert a maximum of 10 images that you want to show in your slideshow. In addition, you can Effects and Music install.

Create videos

For a video, select the right button labeled “Create video”.

If a video fits your topic, you can simply use a template. The templates listed below also require several personal images that you have to upload. This gives you the opportunity to adapt the videos to your product. The images and information are combined with creative effects and can be in a few minutes an excellent video for your ad.

In addition, stickers, font and color can be edited so that everything matches your Design fits.

Conclusion

In summary, nothing stands in the way of you creating a video ad for your cause. All means are provided to you online to successfully advertise on social media. Content creation does not have to be too complicated today. We all carry an excellent tool in our pockets every day. Smartphone is enough to create short and concise videos and use them for advertisements. So you could start implementing them today.

If you have any further questions about creating Facebook Ads, please feel free to arrange a free consultation.

Frequently asked questions