Content marketing plays a key role in today’s digital age, where over Social-Media-Marketing an increasingly broad target group is addressed, plays an important role. Every company should consider it worthwhile to invest in good content marketing. It helps to build your brand and creates trust with your customers.
But how much money do you need to invest to do sustainable marketing? What does good marketing actually involve? We have broken all of this down for you in the following blog post.
How is the cost of content billed?
The effort that goes into content production must be paid for fairly. But how is content actually billed? The billing varies. There are creators who bill texts based on the Number of words or flat rates calculate. Professional agencies in particular charge for their services in hours.
Projects are of varying timecomplex and have individual requirements. The same applies to content formats, which require different amounts of time. A short blog article requires a different amount of effort than an interactive graphic or an e-book. Accordingly, more time must be invested.
Content marketing: These are the cost factors
When talking about content marketing costs, other important points of the content marketing process must not be overlooked. Before production, planning must take place. For this, if not already available, a Content strategy developed. If it is to bring real long-term success, it can only be developed by marketing experts.
Content Strategy
A professional content strategy is part of successful marketing. To do this, you first need to take a look at the existing content. Then you move on to determining the target group. This is where the target group is determined, for which Buyer Personas be created. Ask yourself: Who should the content actually be addressed to?
Another question you need to ask yourself when setting a goal is: What do you want to achieve? Only when these questions have been answered can you start Creation of an editorial plan and then to production.
The good thing about the costs involved is that, although they are relatively high, they only occur once. All other costs for the following points are incurred monthly.
Content Production
When it comes to production, you have to decide for yourself how much money you want to invest. Well-produced texts have their price. And if you save money here, you are definitely saving in the wrong place.
What makes good content? The content should do one thing above all else, address users preciselyYour text does this by being targeted at the target group. This can be achieved by using the right language or an appropriate visual design.
It is also important to consider the search engine optimization (SEO) of the texts. In the past, it was assumed that good content requires a high keyword density – and of course, keywords are important. However, it is much more important to to create individual and therefore unique content (Unique Content).
Prices range between 400 and 3,000 euros per piece of content. This means monthly costs of 2,000 to 10,000 euros. The exact amount depends on the type of content and the quantity to be produced.
Distribution
When distributing It is about determine in which channels marketing is carried out Nowadays, the choice usually falls on social media marketing. However, it all depends on the target group. Not everyone can be easily reached via social networks.
The costs incurred for distribution can vary greatly. This naturally depends on the channels in which the advertising takes place. It also depends on the manner in which the advertising takes place in each channel. A short story has very different costs than a complex article. The costs here are between 200 and 1,000 euros.
Content Reporting
Content reporting is important to see how the content is received by customers. It is therefore primarily about Web Analytics according to your goals.
This must regularly happen and can only be carried out by specialists. This includes several steps, such as Evaluate, create and analyzeTherefore, the costs here are between 100 and 400 euros per month.
What must not be forgotten in these and all other points is the cost of professional tools.
How expensive is good content marketing?
As already mentioned, this is not an easy question to answer, as it varies from marketing agency to marketing agency. Size of the company plays a role. For large companies, the effort is significantly higher than for smaller or medium-sized companies.
The price range is quite large and lies between 4,000 and 50,000 euros. You will not find any quality content marketing below this price range.
Conclusion
Good content marketing has its price. In the long run, however, it is a sustainable investment that is definitely worth it. Cheap marketing is rarely reputable and, in the worst case, can cost you dearly in the form of penalties. So it’s better to look twice before you decide on an agency.
Here at Xpert Digital we offer you successful Content marketing at fair prices. We have content marketing experts who will help you achieve your goals! Arrange a non-binding initial consultation today and you will soon be reaching your target group thanks to tailored content.
frequently asked Questions
How much does content marketing cost?
Of course, it always depends on different factors. In general, however, it can be said that the costs for content marketing vary between 4,000 and 50,000 euros.
What do content marketing costs include?
Content marketing includes not only content production, but also the strategy that needs to be developed at the beginning, as well as distribution and reporting. All of these are costs that are charged by the agency.
Why is good content important?
Good content helps you achieve better rankings, generate more clicks and build trust with your customers.
