Anyone who has ever dealt with Facebook Ads Manager knows that there are many options when creating an ad. Starting with the Selection of marketing goal a new campaign. In addition to the goals such as traffic and lead generation Above all, the Facebook Ads conversion was implemented in marketing and offers the advertiser several advantages. So, what are you waiting for? Get started with your Facebook Ads!
In this blog post will everything about Facebook Conversion Ads explained. On the one hand, what advantages you as an advertising operator can derive from it and, on the other hand, how you can create your own conversion ad using Facebook’s advertising manager.
Was sind Facebook Conversion Ads?
Conversion Ads are Facebook advertisements that… Advertising goal “Conversion” track. In this context, conversion means something like deals. The deals help the advertiser to further expand business on the website and therefore have an impact on increasing visitor numbers. The conversion ad encourages people to complete transactions on the website or app and ultimately increases sales. The conversion ads are used to… AIncrease the number of valuable actions on the website, app or messenger. Actions include, but are not limited to, landing page views, messages, purchasing a product or subscribing to a newsletter. So a desired action is defined and if it is carried out, it is a successful conversion. The following image shows a view from Ads Manager. This view shows the different goals a marketing manager can select. On the far right is the term “Conversions”, which must be selected if you want to create a Facebook conversion ad.
Requirements for conversion ads
In order for you to be able to run conversion ads, a few requirements must be met. For one thing, it will Facebook-Pixel oder die Conversion API needed if a website is to be used for conversion. When using an app, app events must be created. The conversion ads use the Facebook pixel on the website for tracking so that the right visitors can be reached with the ads who are most likely to take the desired actions.
On the other hand, when using the Facebook Pixel, the Data protection declaration expanded become. Because visitors to your website must be informed that the data will be passed on to Facebook. This can ideally be done with one Cookie notice which allows visitors to allow or block cookies. This should also be in the so-called Opt-in procedure This means that the data is only sent to Facebook after the visitor has agreed to all cookies on the site.
When should you choose conversion as a campaign goal?
It should now be clear to everyone that conversion ads have some advantages. But when does it make sense to use conversion as a campaign goal? The most common and important goals for placing a conversion ad are:
- For more sales, whether it is a product or a service
- For more inquiries, for example for a free consultation
- For more subscribers to a newsletter who should subscribe to it via the website
Reason for this is that With the help of conversion ads, Facebook’s huge database can be used effectively. Because with the advertising objective, Facebook automatically looks for users and then shows them the ad who are most likely to carry out the desired action (conversion). And the more successful conversions are generated, the smarter Facebook becomes about the similarities and interests of users that are relevant to the ad. Because of this, it is important that the target group is not chosen too specifically in advance, because Facebook takes care of finding the right ones target group largely automatic.
Creation of conversion ads
Below you will find one Step by step instructions Shown how you can create your own ads with the goal of conversion in 4 steps.
At the beginning there must be one Facebook-Pixel can be created in the Ads Manager. There you have to click on the three lines or on the word “Ads Manager” at the top left next to the Facebook logo. A menu opens where you have to click on the word “Pixels”. If you don’t have a pixel yet, you will be asked to create a pixel. Then click on “Create your own code manually”, then click “Continue” and then click “Done” again.
In the next step you have to Install Facebook pixels on your website. This installation depends on the system you used to build your website.
In the third step you have to enter your Expand privacy policy and thus inform your visitors that the Facebook pixel is being used. You also need to give your website visitors the option to opt out of sending data.
The last thing you can do is through Ads Manager Create an advertising campaign with the goal of conversion, since you have now met all the requirements. Now you can create as many conversion campaigns as you want.
Tips for running Facebook advertising
Many advertisers have already had experience with Facebook advertising and have often not achieved the desired results. But simply saying “I’ll just create an ad and achieve higher sales” is not right and is hardly possible, especially for beginners. Placing advertisements is included constant experimentation and a clear strategy tied together. It’s important to test many variations of your ads against each other. This is the only way you can find the best combination for you and be successful. That means test different texts and images, videos and other display formats against each other and see what works best with your target group and which ad, for example, has the most interactions.
Conclusion
Using Facebook Conversion Ads is a good way to achieve valuable actions on your websiteby encouraging visitors and users to do so. Advertisers should definitely consider these ads, especially if they are looking for more sales, consultation requests, or newsletter subscribers. Experimentation plays an extremely important role when placing these ads and in general with any Facebook ads. This is the only way you can be successful with your social ads!
We as Facebook Ads Agentur We will be happy to help you create and place advertisements with the advertising goal of conversion and will be happy to help you if you have any questions or difficulties.
Frequently asked questions
What is a Facebook Ads Conversion?
Conversions show you how often certain actions, such as purchases or “add to cart,” were recorded by your Facebook pixel, your app or your offline events.
What is the Facebook pixel and why is it needed for Facebook Conversion Ads?
The Facebook pixel is required for the placement of Facebook Conversion Ads. This is a great help when it comes to optimizing Facebook and Instagram ads. This pixel allows advertisers to measure actions on their own website. This allows users to be targeted through a retargeting campaign.
What is the difference between Facebook Conversion Ads and the conversation rate on Facebook?
In addition to the Facebook conversion ads, there is also the so-called conversation rate. This metric indicates which ad generates the most conversions after being clicked. On average, a good conversation rate is around 10%.
