SEO checks are the first step in the right direction. These are tools that check the quality of your website and show possible improvements, especially in the areas of content, technology, and backlinks. What are the advantages of such SEO checks? Read more about what you need to know and what you should pay attention to when using it in this blog post!
What is checked in the SEO analysis?
An SEO check is the TÜV for your website. What is going well and where should urgent improvements be made? Appropriate tools will give you quick access Feedback on the optimization status of your website and draw your attention to possible suggestions for improvement. But how exactly does the check work? Your website will be checked based on three categories: On-page, off-page and user-related optimization.
Die On-page optimization includes all measures on a website that aim to achieve better rankings in search engines. Therefore, on-page optimization includes both content-related and technical measures. The Off-page optimization refers to actions taken outside the website, such as link building. In addition to social signals, the number and quality of backlinks (link structure) are crucial. Backlinks are links from other websites to your own and are evaluated by search engines as a criterion for the relevance of your website.
Another criterion is the user-related factors This includes the bounce rate, the length of stay, the conversation rate, but also the click depth and the click rate in the SERPs (Search Engine Result Pages). To achieve full points here is an optimal one Usability of your website crucial. Therefore, when optimizing and creating websites, keep not only the search engine in mind, but also the UX (user experience).
The advantages of SEO checks
The importance of regular SEO analyzes is actually obvious: If you want your website to be visible, you can’t avoid search engine optimization. Only the companies that are at the top of the search engine rankings will perceived by potential customers. SEO is therefore your chance to have improved visibility higher conversation rate and thus maximize your sales in the long term.
An SEO check identifies where your own website is hindering your success. He identifies ranking problems and shows need for action on. You will find out what ranking your website achieves on Google or other search engines (Bing, Yahoo & Co.), how relevant it is for them, what technical problems occur, what quality your backlinks have, what possible causes of bounce rates exist and how you can Compare yourself to your competition.
Support with the SEO check? This is what SEO tools do!
Let’s take a look at some of the most common functions of an SEO tool. One of them is, among others Keywordrecherche. This gives you information about which keywords are most frequently searched for your content and how often users make these search queries over a certain period of time. What do you do with the results? Use the keywords to optimize your content according to you. This is the only way your target group will find your content.
In addition, SEO tools perform a Ranking-Analyse through. This gives you an insight into which websites achieve a good ranking in which categories and rank ahead of your website. How do you compare to your competition? What place do you occupy in the various search engines? And how do search engines evaluate your website and that of your competitors?
Another important component is the Backlink-Analyse. Backlinks are external links that lead to your site from other websites. The tool analyzes the number, seriousness and function of your backlinks and, if in doubt, points out problems.
Summarized – These are them Advantages of an SEO check with SEO tools:
- SEO traffic overview
- Performancekontrolle
- Overview of technical errors
- Clarity about rankings on Google & Co.
- Identification of possible optimization potential
- Competitor analysis
How does the SEO check work with SEO tools?
Are you dying to find out how your website is performing in search engine optimization? Using SEO tools makes your SEO check easier. But how exactly do you use these tools and which ones are available to you?
SEO tools crawl your website in a similar way to search engines. Within the tool, enter the in the search field Name of your website or a keyword a. Afterward start the SEO analysis and receive an overview of possible improvements. After optimization, run an analysis again to check if all errors are fixed. The tool carries out the SEO check independently, taking various criteria into account depending on the tool.
The most common tools for SEO checks are:
- Google Tools (Search Console, Google Analytics, PageSpeed Insights, Mobile-Friendly-Test etc.)
- Ahrefs
- Sistrix
- Screaming Frog
- Seorch
How long does an SEO check take?
We know what we’re talking about when we say that as an analytical nerd you can spend hours analyzing and optimizing your performance. But that should never be the goal of an SEO review! An efficient check-up can already be done perform in minutes – with free SEO quick check tools. However, if you would like to delve deeper into some aspects, paid tools are required. At the same time, it can make sense for larger companies to transfer the effort to an experienced agency. If you are planning to change agency, please feel free to contact us. As a rule, they also implement the insights gained directly – and this Implementation takes the actual time.
Quality of SEO tools: Are free SEO checkers enough?
To get a rough overview of possible improvements, this is enough free tools completely out. However, these are more suitable for websites of small to medium-sized companies. However, before using it, you should pay attention to a few quality criteria:
On the one hand, good user-friendliness is important. The search field for the copy of your website’s URL should be clearly visible. On the other hand, there must be a structured structure and understandable language. Furthermore, an SEO tool should offer the most important functions for an analysis, as an incomplete tool with few functions is of no long-term help to your ranking.
Conclusion
Avoiding duplicate content, link detox or optimizing for mobile devices – these are all wonderful tips for improving your digital visibility. But before you rush to throw all your work overboard, an SEO check is the be-all and end-all. An analysis of your company website helps you to unleash tailor-made optimization potential. If your website masters all of the important ranking factors with flying colors, Google and Co. will reward you.
With Xpert Digital you are choosing a reliable partner at your side. Thanks to years of experience in search engine optimization, we can help you sustainably increase traffic to your site. For more visibility, trust your SEO agency from Cologne. You’ll soon be overtaking your competition!
frequently asked Questions
What is the function of an SEO check?
SEO checks are carried out using tools that scan your website for errors or possible improvements. The aim of this measure is to optimize the quality and findability of your website.
How does an SEO check work?
During an SEO check, you enter your website’s URL into a search field in the tool. This tool crawls your website for errors and opportunities for improvement and summarizes them in a list for you.
What should you pay attention to during an SEO check?
When carrying out an SEO check, you should ensure that you choose a tool with as many functions as possible so that it can help you in the long term. The more features it has, the more opportunities you have to improve your website.
